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2 simple ways to grow your email list as an online service provider

If you want to grow your email list and build an audience filled with people who’d stand in line to work with you, then you have got to focus on these two things:

  1. Quality content that is of value to your audience
  2. A strong opt-in or lead magnet that helps your audience

Of course, there are many other factors that could contribute towards email list growth, BUT, for online service providers with little time, energy and resources to spare, these are the two areas you should be focusing on in your business for a rock solid foundation that will serve you in the long haul.

In this blog post, I am going to delve a little deeper into how you should use these two strategies to grow your list.

1. Using quality content to grow your email list

In the online business world, your content is one of your main assets, and can benefit your business long after you first hit that publish button. Here are a few reasons you may want to pay closer attention to the content you’re putting out there…

  • Helps you build trust with your audience – aka your dream clients

Sharing good, quality content that truly helps your audience in your specific niche will allow you to build trust and connection with the people that find you. When someone lands on your page and finds content that gives them those “ah-ha” moments, they’ll not only see that you are an expert in your field, but they’ll know that you have the knowledge to help them get to the next level in their lives/businesses. This is an excellent way to authentically grow your audience with people who will actually hire you for your services and nurture your current audience for long term relationship building.

  • Helps to build your business reputation

With so many new businesses popping up everyday, the competition grows stronger by the minute. Now more than ever, you need to work on building the reputation of your business, and if you are still new that can be difficult when you need clients in order to show potential clients what you’re capable of doing. The way to improve your standing online is to create good content! By consistently producing quality content you are boosting the influence your business has on your audience. In turn, you are setting yourself up as an expert – and who doesn’t want an expert handling their business?

  • Helps to educate your audience within your niche

The content you share online will also educate people in your audience on certain topics within your niche. By doing so, you are not only “grooming” your dream client for when they begin working with you on their projects, but you are also teaching them the value of your skills, and more importantly, the results of the transformation you can give them. An educated audience will respect your insight, trust your judgement, and will be more than happy to pay your price without question – which is exactly what you want in any client who works with you!

  • Helps to grow your audience

Whether you’re sharing content on your blog, Instagram, Facebook, YouTube or TikTok, you are extending your reach. This means that you are constantly increasing your chances of having new people discover your business. This is where your content will really shine and boost the growth of your email list! Never underestimate the power of content on the internet! A viral post can do WONDERS for your business. However, you don’t need to aim for viral content, because even with a simple post – if you help just one person, that could very well be the break you were praying for in your business! With each new person that discovers you online and subscribes to your email list, your chances of signing on another dream client increases. And, the opportunity for you to leave a lasting impact goes up right along with it. All because of quality content that shares knowledge you already have in your arsenal as an expert in your niche.

How to put this in action:

  1. Choose ONE main social media platform to share your content with new people so that you can grow your list.

    This could be Instagram, Facebook, Pinterest, TikTok, etc – any platform you enjoy using and that allows you to get in front of new people with your content. I say choose one platform because I know how overwhelming it can get to stay on top of everything. Dedicating your time to a single platform allows you to focus your attention on one extra task, instead of five, giving you time and space to go all in so that you can make the most of it. Once you feel comfortable, you may then decide to add another social media platform to your marketing strategy. Or, if you are not getting the results you want, and you’ve spent enough time dedicated to one platform, try something else. 
  2. Share links to sign up for your email list using an incentive that will encourage more sign ups – see the next point about lead magnets!

    Whether you add your link to your bio, or share it in the copy of the post you publish, make sure that you add the link to your content and lead magnet everywhere that you can! The more people who see your link, the greater chance of someone actually clicking it and signing up to your email list! If your content is helpful and relevant enough, a clear call to action will naturally guide your audience to your sign up page.
  3. Repurpose your main content and share a bit more insight with your email list.

    Remember, your email list is your VIP list and should be treated as such! When sharing your main content piece in a newsletter it is important to give your audience some extra insight or guidance instead of just trying to push them to your content. Something you could try when repurposing your content for your email list is to give an extra tip, give them first dibs on an exclusive offer you’re running, or share a background story of why you decided to focus on this specific topic. The goal is not to load your email with fluff – everything you hand over should work towards building their trust, nurturing your connection, and showing up as an expert who can give them results.

2. Using a strong lead magnet related to your offer

Your lead magnet is essentially an incentive given to someone who signs up to your email list. This gift will help build trust with your new subscriber and give them a taste of what you can help them with should they choose to work with you in the future.

Keep in mind that your free offer should actually help your audience overcome a pain point. A strong lead magnet is something valuable that your dream client would be willing to pay for. Giving it away for free might seem counterproductive, but it serves a bigger purpose of growing your audience with people who are going to want to work with you later down the road.

Here are a few best practices when creating a lead magnet to grow your email list…

  • Your lead magnet should be directly related to your content

The purpose of your content (in connection with your lead magnet) is to warm up your audience for your free offer and to stress the importance of why they need this enough to hand over their email addresses to get a hold of it. If your content and your lead magnet are not in-synch, your content will fail to guide people to sign up to your email list and your lead magnet will serve no purpose! A great way to ensure that you create an ecosystem that flows naturally is to first create your lead magnet and then write your content around the free offer. This way you will know exactly which holes need filling so that your lead magnet actually converts.

  • Your lead magnet should be something valuable 

As I mentioned before, your lead magnet should be something your dream client would be willing to pay for. It should be helpful, insightful, educational, and of enough value that your dream client would want to sign up to your email list. A great way to find ideas for a strong lead magnet is to simply ask your audience what it is that they are struggling with. However, it is extremely important to note that your lead magnet should not compete with your services – it should actually serve to compliment your paid offers so that your audience have more reason to invest in your packages.

  • Your lead magnet should provide a small win

With the above being said, you shouldn’t be offering the sun and moon on a free silver platter either. You need to make a living after all! What you should be doing instead is to focus on helping your audience reach a small win – perhaps overcoming a specific pain point or making something a bit easier on them. This tiny result would be a step your dream client would need to take right before they hire you for your services. In doing so you are creating a flow that would then naturally lead to them wanting to take the next step in order to get to that next level which you can give them with your service.

  • Your lead magnet format should appeal to your audience

This is where knowing your audience once again proves its importance. Creating a fantastic lead magnet that checks all the boxes could fail simply because it was in the wrong format. Example, if your audience is made up largely of busy mom bosses, a 100+ page ebook simply won’t do it! Perhaps a short video or mp3 file would be better suited. You need to do the research to find out what the best format is to create your lead magnet so that your audience actually uses it and gets the results you promise so they can then see the value of hiring you for your services.

How to put this in action:

  1. Brainstorm lead magnet ideas.Take a look at your services and the packages you have on offer, as well as past projects and the struggles you’ve noticed with clients. Make note of the problem areas and brainstorm ways that these problems could be resolved. Once you identify the problem and have designed a solution, turn the process into a lead magnet. Remember, this lead magnet should NOT compete with your service, but it should compliment your offers.
  2. Choose a suitable format for your offer.Do a little digging and find out which format would be most appealing to your audience so that they actually use your freebie. Also keep in mind that you are going to need to create this freebie, so it is equally as important that the format is something you are comfortable with as well!
  3. Create the lead magnet.

    Now that you have your idea down and know which format you’ll be using, it is time to create your lead magnet! You are going to need to create the content, the deliverable, as well as the mockups/graphics to promote your lead magnet to your audience. Check out my shop for some beautiful templates to help you get this done FAST!

  4. Set up a landing page for people to sign up for your freebie.

    A lead magnet landing page or opt in page is a simple, single web page where you share more about your lead magnet. This page will have a subscription form for visitors to input their email addresses and names so that they can subscribe to your email list in order to receive the free offer.

  5. Create the delivery email.

    Now that your lead magnet is ready to be shared, you need to actually deliver your offer to those who sign up to your email list. To do this, you will need to create a trigger in your email service provider that automatically sends out an email once someone signs up to your email list using the specific subscription box on your opt in page. This email will contain everything your new subscriber would need to get their hands on the free offer. Even better – create a 3 email welcome sequence to nurture your new subscriber after they’ve signed up to your list.
  6. Share and promote your link!

    And you are all set to start getting the word out about your new free offer! Make sure that you add the link to your opt in page in all your bios, posts, captions, etc so that people can easily find it.

In the online business world the phrase “build it and they will come” simply does not apply – the internet is way too vast for you to leave things to chance. If you want to grow your email list and build an audience filled with people who’d stand in line to work with you, then you need to SHOW UP as this person and get in front of the people who are going to hire you. The content you put out there will definitely help you do this!

My big mission is to help you work with your dream clients so you can earn good money doing what you love, and what you’re awesome at. And, while there are many different ways to reach that point, I KNOW that email marketing is a fantastic way for you to cut back on all the fluff tasks filling up your schedule and get booked out with clients who love you as much as you love them.

Which is exactly why I went and created this awesome resource to help you prepare 2 months of email newsletters to nurture your subscribers into becoming your dream clients…

subscribe to download 2 motnhs of pre-written emails to turn subscribers into dream clients
TAGS:attracting dream clientsbusinesscanva templatescontent creationcontent planningdream clientsemail listemail marketingservices
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Hi, I’m Nihaad!

Hi, I’m Nihaad!

I help lady bosses attract their very own tribe online with polished, on-brand graphics that truly sets them apart from the rest – giving them the confidence to stand in front of their dream clients.

Categories

  • Branding
  • Canva
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  • Graphic Design

Recent Posts

  • The types of Pinterest graphics you need to promote your biz and boost brand awareness
  • How to transform any Canva templates into unique graphics for a consistent brand look
  • How to keep the integrity of your brand when using Canva templates

It’s one thing to have a beautiful brand design. It’s one thing to have a beautiful brand design. It’s something else entirely to actually implement it so you can reap the benefits of a recognizable brand.

I’ve seen so many online business owners launch a stunning business brand, only to have them completely lose track of it because they’re disorganized or simply have no idea how to apply the brand to their visuals.

If you want to build a business that’s memorable so you can capture the eyes (and hearts) of your audience for a sold out launch, then you need to be consistent in the way you use your brand.

That being said, here are 5 small ways to intentionally implement your brand this week:

1️⃣Replace your old email newsletter header
2️⃣Update your Instagram Highlight covers
3️⃣Publish an Instagram post using a Canva template customized with your branding
4️⃣Create updated promo graphics for your core offer
5️⃣Update your Pinterest Profile cover

Need help to do this quick, quick? 

Click your way over to the link in my bio for Canva templates to create a consistent brand for your biz!
At the end of last year I received a message via m At the end of last year I received a message via my Etsy shop from someone who found my Canva templates on Pinterest.

The interesting bit? The screenshot she sent was of a template set that I updated more than 2 years ago!

What does that tell you?

Pinterest will bring traffic to your stuff, YEARS down the road!

It’s a great way to send people to your website so they can learn more about your business and all the incredible ways you can help them.

Pinterest is also a fantastic way to build awareness around your brand so that your audience becomes more familiar with your business.

And, what better way to do this than to establish a consistent brand with stunning visuals?

As it is with content sharing platforms, there are two ways to build brand awareness with your visuals:

1️⃣ THROUGH YOUR PROFILE

When someone lands on your profile, you want your brand visuals to draw their attention so they instantly become familiar with your business. This way, each time they see your content, they’ll immediately identify it as yours; which will make you top of mind.

2️⃣ THROUGH THE CONTENT BEING SHARED FROM YOUR PROFILE

Using a consistent aesthetic for your visuals when sharing content will allow for your audience to recognize your work while scrolling. This is a powerful way to build familiarity and connection, while also standing out from every other business they come in contact with online.

Wanna know which Pinterest graphics you should use for each of these so that you can build brand awareness with your visuals? 👆Swipe for the breakdown!
I’ve been lurking around in some Facebook groups I’ve been lurking around in some Facebook groups (in a non-stalker-like manner, please don’t be concerned 😅) trying to find reasons holding people back from making use of Canva templates in their businesses.
 
Want to know what popped up the most?
 
👉👉👉The fear that their graphics will end up looking like everyone else’s.
 
Of course, that’s a valid concern to have. None of us want our businesses to get lost on the internet!

So how exactly can you get the most out of using Canva templates while still making sure that your visuals stand out from the next business out there?

1️⃣ Write your copy beforehand
2️⃣ Customize text with your brand font
3️⃣ Change all design elements with your colour palette
4️⃣ Add your own on-brand photos in the image placeholders
5️⃣ Make use of on-brand stickers, animations, patterns or textures

Tap the link in my bio for the full blog post where I dive into each of these tips a bit more, or swipe for a quick breakdown.

Seriously, if you want your audience to stop feeling bored out of their minds… give them reason to go ‘what’s going on over here 👀’ by keeping these 5 simple customization tips in mind the next time you use Canva templates!
 
Thank me later, friend!

Speaking of Canva templates, remember I launched a brand new set of Pinterest templates in the shop designed to make your audience take a closer look at your sh*t!

Click your way over to the link in my bio ❤️
Last week I stumbled across a Reel made by a mom o Last week I stumbled across a Reel made by a mom of 7 where she gave her best piece of advice on how she gets it all done: “If it takes less than 5 minutes, do it now”
 
I’ve been trying to implement this in my day to day and it’s a freaking game changer!
 
😮‍💨 The dishes are not piling up in the kitchen sink…
 
😮‍💨 The kids' toys are not taking over the entire house…
 
😮‍💨 The laundry gets packed away instead of standing around until the next time we do the washing 😅😅😅
 
This got me thinking about our businesses...
 
What is a small task you can do right now, that your future self will thank you for?
 
👉👉👉 Here’s one: Take one piece of content, create 3 different Pinterest graphics for it and pin it to at least 2 relative boards in your profile.
 
Now I know what you’re thinking - “Designing Pinterest graphics will take longer than 5 minutes, Nihaad!”
 
Uhm… yeah it will! If you're not using Canva templates!!!
 
And, thankfully, I just dropped a new set of Pinterest templates in my shop for you to complete this 5 minute task yourself.

🎁🎁🎁 Don’t wanna buy templates right now? No prob, friend! You can totally grab some Pinterest templates from my free Canva library! 🎁🎁🎁

Click your way over to the link in my bio ❤️
Creating stunning visuals for online businesses is Creating stunning visuals for online businesses is kinda my JAM 😇

Staying true to a brand identity while creating stunning visuals to attract dream clients and customers is how I create MAGIC for your business 🧙

This is exactly why I felt so drawn to the email I received with the subject line “Can you help my business?”

Avery Smith is a Licensed Realtor who extends her services to corporate estate agencies looking to provide their clients with a premium level of client care. 

After going through my Dreamy Biz Brand Quiz, Avery realized she needed to uplevel the look and feel of her business to match the high level of service she provides. And, since her work tends to be more serious, she wanted to add a fun, personal touch to her visuals to intrigue her clients. Her overall aim was for her new brand and visuals to hold the attention of her clients with beautiful designs while maintaining the professionalism her field requires.

Communicating with Avery, I immediately related to her dedication to providing her clients with excellent results. Yet, through our email exchanges I got the sense that she’d lost a bit of the excitement she once had for her business while she was growing her client’s reputations. 

Understanding Avery’s desire to continue wowing her clients with outstanding service while simultaneously nurturing her own business, we created something that reignited her spark… I’m thrilled to share this stunning brand design project with you today!

Can you relate to Avery? Getting lost in growing your own business even as you’re doing the work you know in your heart you’re meant to be doing? 

I want to help you find your spark again.

Because even though design doesn’t fall into your zone of genius, it doesn't mean you can’t reap the amazing benefits of a beautiful business brand.

Let’s chat to find out exactly what you need to put your business back on the map - hit the link in my bio for the details

**Names and info of project changed per client’s request**
I know this will be a tough one to hear but there I know this will be a tough one to hear but there are areas in your business that you’re just not good at 😯

It’s ok though!

Honouring your life’s calling by doing the work that actually helps the people you want to serve with your offers? THAT should be your primary focus! Because THAT’S what will ensure that you grow your business while making an impact out there.

However, neglecting the areas of your business that you’re not the best at can be the reason you're stagnant.

Isn’t that ironic? Focusing your energy on your brilliance, the area that will actually allow your biz to thrive, could very well be the cause of your business not growing at all?

Does this sound like it might be happening to you: 

Getting lost in growing your own business even as you’re doing the work you know in your heart you’re meant to be doing? 

🔥I want to help you find your fire again.

Because even though design doesn’t fall into your zone of genius, it doesn't mean you can’t reap the amazing benefits of a beautiful business brand.

Let’s chat to find out exactly how we can make this happen for you!

Hit the link in my bio to tell me all about your biz baby ❤️

Bookings now open for 2023 🎉

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