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Dream Clients

3 lead magnet ideas for online service based businesses

Using an opt in or lead magnet is a fantastic way to grow an email list for any online business owner. However, a lot of the times, lead magnets get overlooked by online service based businesses who are trying to attract dream clients.

Perhaps you (an online service provider) think an opt in is only something digital product sellers should be using in their marketing strategies, or maybe you simply have no idea what your free offer could even be – whatever your reason may be, my goal is that by the end of this blog post you’ll be left itching to get started at creating a lead magnet of your very own!

Before we dive into the 3 lead magnet ideas you could create as a service based biz, let’s look at some of the benefits of using a free offer as a way to grow your email list:

  • A lead magnet helps you gauge your audience’s interest in your offer and helps you to show the value of your services. This is also how you prove to your audience that you know exactly what they need and you have the solution to help them overcome their current struggle.
  • A lead magnet allows you to show up as an expert in your niche which builds trust among those who would like to work with you in the future. It also allows you to show them why your service is so important and why they need your help to get to where they want to be.
  • A lead magnet is a great way to provide value to your audience which proves to them that you know your stuff, and that you have their best interest at heart. Not only will this nurture your connection with potential dream clients, but it will keep you top of mind when they are looking to hire someone in your niche.
  • A lead magnet helps to attract people to your business who are most likely going to hire you for your services, aka your dream clients! There is no point building a list filled with people who are not interested in your offer. A lead magnet preps your audience so that they will naturally want what you’re selling – your awesome services!

Sure, you probably already knew that it was a good list building strategy to use in your business, but what exactly does one send out as an online service provider?

Let’s take a look at 3 lead magnet ideas you can use to grow your email list and attract an audience filled with your dreamy, soulmate clients…

1. A fillable workbook or planner

Using a fillable workbook or planner is a great lead magnet idea for an online service based business, since you can use this as a way to prepare your dream clients for when they start to work with you. Not only does this help your audience overcome a specific pain point, but it also educates them on a topic within your niche that they’ll need to know about when they hire you. 

For example, if you are a web designer, your lead magnet could be a home page workbook where your audience would answer specific questions so that the web designer can create the optimum homepage. 

This lead magnet will help your dream client get clarity on what they need to prioritize on the homepage, and should they hire you to help them design the website, you’d have already checked off a crucial step before the project process begins!

2. Training in the form of an ebook or video

Education based resources are another way to provide value to your audience, and when packaged as a lead magnet, you cannot go wrong! 

Oftentimes as service providers we can forget small details that a client may need extra clarification on to avoid bumps later on in the project process. Offering some sort of training on a specific topic that tend to cause problems during a project, can be highly beneficial to both you and your potential dream client.

For example, if you are an Online Business Manager who uses Trello to manage projects, you may want to educate your audience on how to use Trello so by the time they hire you, they are already familiar with the platform. 

Please note that it is of utmost importance that the format you choose for your lead magnet appeals to your audience AND that you are comfortable creating it.

3. A checklist

Seriously, who doesn’t love a good checklist?!

Not only are checklists popular across the board, but they can be incredibly helpful too. PLUS, they’re super easy to create!

A checklist is a simple, yet effective, way to guide your audience through a specific process in your niche that they’d need to complete just before hiring you for your services. Using a checklist as a lead magnet can give your audience much needed clarity, while showcasing the importance of the service you offer – and, why it is better left to the experts, a.k.a. YOU.

For example, if you are a Pinterest Manager, you could create a simple checklist of what your audience needs to do to set up their Pinterest accounts. Once they have set up their account, the next step would be to hire you to manage and grow their profile for the best results. 

Remember, your lead magnet should NOT under any circumstances compete with your main offer. But rather, it should compliment your offer so that the logical next step would be to hire you!

3 things you should do to create the PERFECT lead magnet to attract your dream clients:

  1. Brainstorm steps your dream client would need to take before they hire you for your service, and take careful note of some of the “wins” they would achieve during these steps. The perfect lead magnet would be one that helps them achieve this win and sets up a path for them to book you for your service.
  2. Take a look at clients you have worked with in the past and think of any issues you experienced at the beginning of the project. What obstacles did your client need to overcome before the project could begin? And how can you create a simple solution to this problem which you can package as a lead magnet?
  3. Do a recon of what your dream clients are currently struggling with, or better yet, simply ask your clients and audience what it is they need help with in your niche. The trick here is to ask really specific, pointed questions – not vague, open questions that would get many different responses. You could also keep an eye on Facebook Groups or Instagram comments to find what your dream clients are struggling with so that you can create a simple solution for them. Keep in mind that your lead magnet must complement your main offer, help your audience achieve a small win, and set your offer up as the natural next step for them after using the freebie.

Creating and using a lead magnet to grow your email list is just the beginning of building an audience filled with potential dream clients! Now, you need to nurture your list so that your subscribers see you as an expert in your niche and you become their go-to-gal. 

Having an email list will do you no good if you are not consistently providing your subscribers with helpful, value-packed content that actually benefits them in some way. And, since they’ve already taken that crucial first step of signing up for your list to get hold of your lead magnet, you KNOW that they are interested in what you have to say.

So now you just need to show up and say it!

However, if you are not careful, this can very quickly slip to the bottom of your priority list when you are so wrapped up with client work – ask me, I know!

This is exactly why I created this awesome resource to help you prepare 2 months of email newsletters to nurture your subscribers into becoming your dream clients…

subscribe to download 2 motnhs of pre-written emails to turn subscribers into dream clients
TAGS:attracting dream clientsbusinesscanva templatescontent creationcontent planningdream clientsemail listemail marketingservices
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Hi, I’m Nihaad!

Hi, I’m Nihaad!

I help lady bosses attract their very own tribe online with polished, on-brand graphics that truly sets them apart from the rest – giving them the confidence to stand in front of their dream clients.

Categories

  • Branding
  • Canva
  • Dream Clients
  • Graphic Design

Recent Posts

  • The types of Pinterest graphics you need to promote your biz and boost brand awareness
  • How to transform any Canva templates into unique graphics for a consistent brand look
  • How to keep the integrity of your brand when using Canva templates

It’s one thing to have a beautiful brand design. It’s one thing to have a beautiful brand design. It’s something else entirely to actually implement it so you can reap the benefits of a recognizable brand.

I’ve seen so many online business owners launch a stunning business brand, only to have them completely lose track of it because they’re disorganized or simply have no idea how to apply the brand to their visuals.

If you want to build a business that’s memorable so you can capture the eyes (and hearts) of your audience for a sold out launch, then you need to be consistent in the way you use your brand.

That being said, here are 5 small ways to intentionally implement your brand this week:

1️⃣Replace your old email newsletter header
2️⃣Update your Instagram Highlight covers
3️⃣Publish an Instagram post using a Canva template customized with your branding
4️⃣Create updated promo graphics for your core offer
5️⃣Update your Pinterest Profile cover

Need help to do this quick, quick? 

Click your way over to the link in my bio for Canva templates to create a consistent brand for your biz!
At the end of last year I received a message via m At the end of last year I received a message via my Etsy shop from someone who found my Canva templates on Pinterest.

The interesting bit? The screenshot she sent was of a template set that I updated more than 2 years ago!

What does that tell you?

Pinterest will bring traffic to your stuff, YEARS down the road!

It’s a great way to send people to your website so they can learn more about your business and all the incredible ways you can help them.

Pinterest is also a fantastic way to build awareness around your brand so that your audience becomes more familiar with your business.

And, what better way to do this than to establish a consistent brand with stunning visuals?

As it is with content sharing platforms, there are two ways to build brand awareness with your visuals:

1️⃣ THROUGH YOUR PROFILE

When someone lands on your profile, you want your brand visuals to draw their attention so they instantly become familiar with your business. This way, each time they see your content, they’ll immediately identify it as yours; which will make you top of mind.

2️⃣ THROUGH THE CONTENT BEING SHARED FROM YOUR PROFILE

Using a consistent aesthetic for your visuals when sharing content will allow for your audience to recognize your work while scrolling. This is a powerful way to build familiarity and connection, while also standing out from every other business they come in contact with online.

Wanna know which Pinterest graphics you should use for each of these so that you can build brand awareness with your visuals? 👆Swipe for the breakdown!
I’ve been lurking around in some Facebook groups I’ve been lurking around in some Facebook groups (in a non-stalker-like manner, please don’t be concerned 😅) trying to find reasons holding people back from making use of Canva templates in their businesses.
 
Want to know what popped up the most?
 
👉👉👉The fear that their graphics will end up looking like everyone else’s.
 
Of course, that’s a valid concern to have. None of us want our businesses to get lost on the internet!

So how exactly can you get the most out of using Canva templates while still making sure that your visuals stand out from the next business out there?

1️⃣ Write your copy beforehand
2️⃣ Customize text with your brand font
3️⃣ Change all design elements with your colour palette
4️⃣ Add your own on-brand photos in the image placeholders
5️⃣ Make use of on-brand stickers, animations, patterns or textures

Tap the link in my bio for the full blog post where I dive into each of these tips a bit more, or swipe for a quick breakdown.

Seriously, if you want your audience to stop feeling bored out of their minds… give them reason to go ‘what’s going on over here 👀’ by keeping these 5 simple customization tips in mind the next time you use Canva templates!
 
Thank me later, friend!

Speaking of Canva templates, remember I launched a brand new set of Pinterest templates in the shop designed to make your audience take a closer look at your sh*t!

Click your way over to the link in my bio ❤️
Last week I stumbled across a Reel made by a mom o Last week I stumbled across a Reel made by a mom of 7 where she gave her best piece of advice on how she gets it all done: “If it takes less than 5 minutes, do it now”
 
I’ve been trying to implement this in my day to day and it’s a freaking game changer!
 
😮‍💨 The dishes are not piling up in the kitchen sink…
 
😮‍💨 The kids' toys are not taking over the entire house…
 
😮‍💨 The laundry gets packed away instead of standing around until the next time we do the washing 😅😅😅
 
This got me thinking about our businesses...
 
What is a small task you can do right now, that your future self will thank you for?
 
👉👉👉 Here’s one: Take one piece of content, create 3 different Pinterest graphics for it and pin it to at least 2 relative boards in your profile.
 
Now I know what you’re thinking - “Designing Pinterest graphics will take longer than 5 minutes, Nihaad!”
 
Uhm… yeah it will! If you're not using Canva templates!!!
 
And, thankfully, I just dropped a new set of Pinterest templates in my shop for you to complete this 5 minute task yourself.

🎁🎁🎁 Don’t wanna buy templates right now? No prob, friend! You can totally grab some Pinterest templates from my free Canva library! 🎁🎁🎁

Click your way over to the link in my bio ❤️
Creating stunning visuals for online businesses is Creating stunning visuals for online businesses is kinda my JAM 😇

Staying true to a brand identity while creating stunning visuals to attract dream clients and customers is how I create MAGIC for your business 🧙

This is exactly why I felt so drawn to the email I received with the subject line “Can you help my business?”

Avery Smith is a Licensed Realtor who extends her services to corporate estate agencies looking to provide their clients with a premium level of client care. 

After going through my Dreamy Biz Brand Quiz, Avery realized she needed to uplevel the look and feel of her business to match the high level of service she provides. And, since her work tends to be more serious, she wanted to add a fun, personal touch to her visuals to intrigue her clients. Her overall aim was for her new brand and visuals to hold the attention of her clients with beautiful designs while maintaining the professionalism her field requires.

Communicating with Avery, I immediately related to her dedication to providing her clients with excellent results. Yet, through our email exchanges I got the sense that she’d lost a bit of the excitement she once had for her business while she was growing her client’s reputations. 

Understanding Avery’s desire to continue wowing her clients with outstanding service while simultaneously nurturing her own business, we created something that reignited her spark… I’m thrilled to share this stunning brand design project with you today!

Can you relate to Avery? Getting lost in growing your own business even as you’re doing the work you know in your heart you’re meant to be doing? 

I want to help you find your spark again.

Because even though design doesn’t fall into your zone of genius, it doesn't mean you can’t reap the amazing benefits of a beautiful business brand.

Let’s chat to find out exactly what you need to put your business back on the map - hit the link in my bio for the details

**Names and info of project changed per client’s request**
I know this will be a tough one to hear but there I know this will be a tough one to hear but there are areas in your business that you’re just not good at 😯

It’s ok though!

Honouring your life’s calling by doing the work that actually helps the people you want to serve with your offers? THAT should be your primary focus! Because THAT’S what will ensure that you grow your business while making an impact out there.

However, neglecting the areas of your business that you’re not the best at can be the reason you're stagnant.

Isn’t that ironic? Focusing your energy on your brilliance, the area that will actually allow your biz to thrive, could very well be the cause of your business not growing at all?

Does this sound like it might be happening to you: 

Getting lost in growing your own business even as you’re doing the work you know in your heart you’re meant to be doing? 

🔥I want to help you find your fire again.

Because even though design doesn’t fall into your zone of genius, it doesn't mean you can’t reap the amazing benefits of a beautiful business brand.

Let’s chat to find out exactly how we can make this happen for you!

Hit the link in my bio to tell me all about your biz baby ❤️

Bookings now open for 2023 🎉

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