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5 questions to know if you’re working with your dream clients.
Dream Clients

5 questions to know if you’re working with your dream clients.

So you’ve been running your service based business for a while now and you breathe a sigh of relief being able to say that work has been pouring in – how freaking awesome is that!? I bet you are still struggling to believe that you are actually making money running your very own online biz, huh?

I remember my first few months after starting my business and how incredible it felt being booked out with work. I had very little experience in the field since I was in the process of a career change, and needed to build up my portfolio for credibility.

However, the buzz soon wore off when I began to feel burnt out and unfulfilled…

I started putting off tasks because I had little to no desire to sit down and focus on the projects that needed my attention. Work began to pile up. And, while I knew I should be happy about it, my heart still felt heavy.

It dawned on me pretty quickly why: because, as Marie Kondo would say, those projects did not “spark joy” for me because the clients I was working with were not my “dream clients”.

And guess what? It showed! 

The quality of work was definitely not my finest. I wasn’t getting much feedback from clients which meant that I hardly had anything to show for the time I spent on those projects…

Talk about going nowhere slowly!

So today I wanted to share my biggest lesson with you when it comes to client work: take the time to truly understand who it is you want to work with.

Find clarity on who your dream client is. This simple, yet complex step, is the most important thing you can do for the growth of your business and your happiness.

Need some help figuring out if your current clients are your “dream clients”? Here are 5 questions to gain some clarity:

#1: Do I enjoy the work my current clients require of me?

If you’re not enjoying the work your current clients are sending your way it may be time to re-evaluate which tasks excites you. You could either convey this to your clients so you can take on tasks more aligned with where you’re at in your business, or set out to find clients who need assistance in the particular area you would like to shift your attention to.

#2: Do I enjoy interacting with my current clients?

The answer to this question is a major indication to whether your current clients are actually your dream clients. If you don’t enjoy interacting with the people you work with it will weigh you down. Begin the process of understanding who it is you love engaging with and find clients who match this description. 

#3: Do my current clients share my values?

We connect with people who share our values; and people who don’t share our values can cause us to feel really uncomfortable. Your dream clients should not make you feel uncomfortable, and you should be able to say without doubt that you both hold the same values. If you are uncertain about what’s important to your current clients, you’ll need to learn more about them to figure out if they’re aligned with you and your business.

#4: Do my current clients trust my work, ideas and opinions?

If your current clients do not trust your expertise and never seem happy with your work then it could be a warning sign that they are not your ideal clients. This could also be a reflection of your current state of heart, since you’ll do your best work when you love what you are doing. Your dream clients should be people who trust your skills and the job they’ve hired you to do. If your clients do not check this box it may be time to reposition your offer so you can attract people who you’ll have a better understanding with. 

#5: Do my current clients respect my boundaries and work conditions?

Clients who do not respect your boundaries and work conditions can become really hard to deal with and can cause major distress. Being anxious and stressed out by clients is not at all an ideal situation. So if this is what’s happening with you right now, know that it does not have to be this way and the problem may not necessarily lie with you. It could just mean that your client is not YOUR dream client and perhaps there is someone else out there who is better suited for them.

Working with clients who are aligned with you and your business is a complete game changer. And learning how to attract them takes skill! But, once you get it right it is amazing how everything in your business begins to flow.

Stick with me and we’ll get your schedule booked up with your dream clients so you can work on projects that make your heart sing!

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Hi, I’m Nihaad!

Hi, I’m Nihaad!

I help lady bosses attract their very own tribe online with polished, on-brand graphics that truly sets them apart from the rest – giving them the confidence to stand in front of their dream clients.

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  • Branding
  • Canva
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Recent Posts

  • The types of Pinterest graphics you need to promote your biz and boost brand awareness
  • How to transform any Canva templates into unique graphics for a consistent brand look
  • How to keep the integrity of your brand when using Canva templates

It’s one thing to have a beautiful brand design. It’s one thing to have a beautiful brand design. It’s something else entirely to actually implement it so you can reap the benefits of a recognizable brand.

I’ve seen so many online business owners launch a stunning business brand, only to have them completely lose track of it because they’re disorganized or simply have no idea how to apply the brand to their visuals.

If you want to build a business that’s memorable so you can capture the eyes (and hearts) of your audience for a sold out launch, then you need to be consistent in the way you use your brand.

That being said, here are 5 small ways to intentionally implement your brand this week:

1️⃣Replace your old email newsletter header
2️⃣Update your Instagram Highlight covers
3️⃣Publish an Instagram post using a Canva template customized with your branding
4️⃣Create updated promo graphics for your core offer
5️⃣Update your Pinterest Profile cover

Need help to do this quick, quick? 

Click your way over to the link in my bio for Canva templates to create a consistent brand for your biz!
At the end of last year I received a message via m At the end of last year I received a message via my Etsy shop from someone who found my Canva templates on Pinterest.

The interesting bit? The screenshot she sent was of a template set that I updated more than 2 years ago!

What does that tell you?

Pinterest will bring traffic to your stuff, YEARS down the road!

It’s a great way to send people to your website so they can learn more about your business and all the incredible ways you can help them.

Pinterest is also a fantastic way to build awareness around your brand so that your audience becomes more familiar with your business.

And, what better way to do this than to establish a consistent brand with stunning visuals?

As it is with content sharing platforms, there are two ways to build brand awareness with your visuals:

1️⃣ THROUGH YOUR PROFILE

When someone lands on your profile, you want your brand visuals to draw their attention so they instantly become familiar with your business. This way, each time they see your content, they’ll immediately identify it as yours; which will make you top of mind.

2️⃣ THROUGH THE CONTENT BEING SHARED FROM YOUR PROFILE

Using a consistent aesthetic for your visuals when sharing content will allow for your audience to recognize your work while scrolling. This is a powerful way to build familiarity and connection, while also standing out from every other business they come in contact with online.

Wanna know which Pinterest graphics you should use for each of these so that you can build brand awareness with your visuals? 👆Swipe for the breakdown!
I’ve been lurking around in some Facebook groups I’ve been lurking around in some Facebook groups (in a non-stalker-like manner, please don’t be concerned 😅) trying to find reasons holding people back from making use of Canva templates in their businesses.
 
Want to know what popped up the most?
 
👉👉👉The fear that their graphics will end up looking like everyone else’s.
 
Of course, that’s a valid concern to have. None of us want our businesses to get lost on the internet!

So how exactly can you get the most out of using Canva templates while still making sure that your visuals stand out from the next business out there?

1️⃣ Write your copy beforehand
2️⃣ Customize text with your brand font
3️⃣ Change all design elements with your colour palette
4️⃣ Add your own on-brand photos in the image placeholders
5️⃣ Make use of on-brand stickers, animations, patterns or textures

Tap the link in my bio for the full blog post where I dive into each of these tips a bit more, or swipe for a quick breakdown.

Seriously, if you want your audience to stop feeling bored out of their minds… give them reason to go ‘what’s going on over here 👀’ by keeping these 5 simple customization tips in mind the next time you use Canva templates!
 
Thank me later, friend!

Speaking of Canva templates, remember I launched a brand new set of Pinterest templates in the shop designed to make your audience take a closer look at your sh*t!

Click your way over to the link in my bio ❤️
Last week I stumbled across a Reel made by a mom o Last week I stumbled across a Reel made by a mom of 7 where she gave her best piece of advice on how she gets it all done: “If it takes less than 5 minutes, do it now”
 
I’ve been trying to implement this in my day to day and it’s a freaking game changer!
 
😮‍💨 The dishes are not piling up in the kitchen sink…
 
😮‍💨 The kids' toys are not taking over the entire house…
 
😮‍💨 The laundry gets packed away instead of standing around until the next time we do the washing 😅😅😅
 
This got me thinking about our businesses...
 
What is a small task you can do right now, that your future self will thank you for?
 
👉👉👉 Here’s one: Take one piece of content, create 3 different Pinterest graphics for it and pin it to at least 2 relative boards in your profile.
 
Now I know what you’re thinking - “Designing Pinterest graphics will take longer than 5 minutes, Nihaad!”
 
Uhm… yeah it will! If you're not using Canva templates!!!
 
And, thankfully, I just dropped a new set of Pinterest templates in my shop for you to complete this 5 minute task yourself.

🎁🎁🎁 Don’t wanna buy templates right now? No prob, friend! You can totally grab some Pinterest templates from my free Canva library! 🎁🎁🎁

Click your way over to the link in my bio ❤️
Creating stunning visuals for online businesses is Creating stunning visuals for online businesses is kinda my JAM 😇

Staying true to a brand identity while creating stunning visuals to attract dream clients and customers is how I create MAGIC for your business 🧙

This is exactly why I felt so drawn to the email I received with the subject line “Can you help my business?”

Avery Smith is a Licensed Realtor who extends her services to corporate estate agencies looking to provide their clients with a premium level of client care. 

After going through my Dreamy Biz Brand Quiz, Avery realized she needed to uplevel the look and feel of her business to match the high level of service she provides. And, since her work tends to be more serious, she wanted to add a fun, personal touch to her visuals to intrigue her clients. Her overall aim was for her new brand and visuals to hold the attention of her clients with beautiful designs while maintaining the professionalism her field requires.

Communicating with Avery, I immediately related to her dedication to providing her clients with excellent results. Yet, through our email exchanges I got the sense that she’d lost a bit of the excitement she once had for her business while she was growing her client’s reputations. 

Understanding Avery’s desire to continue wowing her clients with outstanding service while simultaneously nurturing her own business, we created something that reignited her spark… I’m thrilled to share this stunning brand design project with you today!

Can you relate to Avery? Getting lost in growing your own business even as you’re doing the work you know in your heart you’re meant to be doing? 

I want to help you find your spark again.

Because even though design doesn’t fall into your zone of genius, it doesn't mean you can’t reap the amazing benefits of a beautiful business brand.

Let’s chat to find out exactly what you need to put your business back on the map - hit the link in my bio for the details

**Names and info of project changed per client’s request**
I know this will be a tough one to hear but there I know this will be a tough one to hear but there are areas in your business that you’re just not good at 😯

It’s ok though!

Honouring your life’s calling by doing the work that actually helps the people you want to serve with your offers? THAT should be your primary focus! Because THAT’S what will ensure that you grow your business while making an impact out there.

However, neglecting the areas of your business that you’re not the best at can be the reason you're stagnant.

Isn’t that ironic? Focusing your energy on your brilliance, the area that will actually allow your biz to thrive, could very well be the cause of your business not growing at all?

Does this sound like it might be happening to you: 

Getting lost in growing your own business even as you’re doing the work you know in your heart you’re meant to be doing? 

🔥I want to help you find your fire again.

Because even though design doesn’t fall into your zone of genius, it doesn't mean you can’t reap the amazing benefits of a beautiful business brand.

Let’s chat to find out exactly how we can make this happen for you!

Hit the link in my bio to tell me all about your biz baby ❤️

Bookings now open for 2023 🎉

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