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Branding / Canva

5 small ways to intentionally implement your brand this week

It’s one thing to have a beautiful brand design. It’s something else entirely to actually implement it so you can reap the benefits of a recognizable brand.

I’ve seen so many online business owners launch a stunning business brand, only to have them completely lose track of it because they’re disorganized or simply have no idea how to apply the brand to their visuals.

A strategic brand and all the assets that usually come with can cost a pretty penny – for very good reason, of course!

It would be a total waste of time, resources and money if you were to lose out on the many benefits of a strong brand because you didn’t stick to it.

And that’s what it fundamentally boils down to – sticking to the boundaries of your brand!

If you want to build a business that’s memorable so you can capture the eyes (and hearts) of your audience for a sold out launch, then you need to be consistent in the way you use your brand.

Here are 5 simple ways you can intentionally implement your brand this week:

1. Replace your old email newsletter header

If you’re consistently emailing your list (as you should be!) then you most likely have an email header. Email headers are great because it’s yet another opportunity for you to build familiarity with your community. It helps you stay top-of-mind with your audience and also allows your readers to see who you are. 

We all receive hundreds of emails in our inboxes each week. At some point, everyone blurs together and we can’t really figure out whose who. Adding a header image will ensure that your reader knows that YOU are sending the email and they’ll therefore become more familiar with you and your business.

Your header is also a great way to remind your readers what they can expect from you and the emails you deliver to their inbox. So the next time they have a problem within your area of expertise that needs solving, they’ll know exactly whose email to look up!

Take Action Now:

Update your old newsletter header with your new branding and save the image to your email service provider.

2. Update your Instagram Highlight covers

A really simple way to instantly make your brand more noticeable and achieve consistency at the same time is to update your Instagram Highlight covers. 

One easy way to do this is to save your brand colours as PNG images and upload them to your camera roll. You’ll then update each highlight with a different brand colour as the cover.

Take a look at the difference this can make in the before vs after image below…

By changing the highlight covers, my Instagram profile immediately looks on-brand, professional, and easy on the eye. A simple change that can make a significant difference – something you can do yourself in under 10 minutes!

Take Action Now:

Create a new Instagram Stories document in Canva and change the backgrounds to your brand colours. Create a different page for each highlight you currently have on your profile. Download the pages and upload them as highlight covers on your Instagram profile.

3. Publish an Instagram post using a Canva template customized with your branding

Beautiful stock photos can be aesthetically pleasing for anyone scrolling through their Instagram feeds. But, nothing can bring your brand across quite like a custom, on-brand graphic!

Have a post you’ve been wanting to share today? Why not skip a stock image and instead, opt for a Canva template which you’ve customized with your business brand? And, the more you do this, the more people will begin to take note of your business – allowing you to build familiarity, trust and connection!

Go ahead and browse my template shop where you’ll find Instagram squares, stories and Reel templates that you can easily customize with your brand to create stunning, on-brand graphics for your business.

You can also find templates in my free Canva template library over here.

Take Action Now:

Create an on-brand graphic for your next Instagram post by using a Canva template. Simply update the fonts, colours and copy as needed!

4. Update your Facebook Page banner

If your business has a Facebook Page, I’m pretty sure you’ve been neglecting it as you’ve been focusing on other social media platforms.

No blaming and shaming here – you can only do so much and at some point something is bound to slip. 

Take this reminder as a sign to go and make a quick change to your Facebook Page to instantly create a more consistent space for your business. 

And again, you don’t have to start from scratch! In fact, I encourage you not to start from scratch and rather grab a Canva template which you can then customize with your own branding to create something unique for your business.

Take Action Now:

Update your Facebook Page banner by customizing a Canva template with your own business branding.

5. Create updated promo graphics for your core offer

Notice I said “Core Offers” not “All Offers”

This is because I understand how overwhelming it can be to roll out an entire rebrand and sometimes, when you’ve been at it for a while, it can begin to feel a tad monotonous. This can then lead to you no longer feeling excited about your new brand and we don’t want that!

So instead of trying to do everything at once, take it one step at a time by first focusing on your main offer, i.e. the money-making offer that gets the most sales.

Once you see the excitement of your audience, I guarantee you’ll feel much more eager to update all your other offers!

Remember to make use of Canva templates to save you time when creating graphics for your offers!

Take Action Now:

Create fresh, new promo graphics for your main offer by using Canva templates customized with your own branding.

6. BONUS:Update your Pinterest Profile cover

When someone new lands on your Pinterest profile, the first thing they’ll see is your profile cover. This is prime space for you to (very quickly) let visitors know exactly what your business is about and what they can expect from your brand. This simple fix will instantly improve the look of your page while getting visitors clicking over to your website, and eventually on to your email list.

Take Action Now:

Update your Pinterest Profile Cover by customizing a Canva template with your own business branding. Shop my Pinterest Template Set over here!

As fun and exciting as it may be to roll out a new brand, when doing it yourself it can become overwhelming. It may be months down the line that you realize you still haven’t covered all the bases! 

Making these 5 changes to your brand can make a big difference in the appearance of your business while also getting you back into the groove of making the rest of the changes needed for a more consistent brand.

If you still need some help putting together a brand for your business, or if you’d like to pull everything together into a brandboard document, then you may find the Dreamy Biz Brand Quiz helpful.

In just 2 minutes, you’ll get a fully populated brandboard template which you can customize for your business right in Canva! The results will also give you a detailed report to help you understand the chosen assets so you make good design choices for your brand in the future.

TAGS:businessbusiness brandingcanva templatescontent creationcontent planninggraphic design tips
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Hi, I’m Nihaad!

Hi, I’m Nihaad!

I help lady bosses attract their very own tribe online with polished, on-brand graphics that truly sets them apart from the rest – giving them the confidence to stand in front of their dream clients.

Categories

  • Branding
  • Canva
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  • Graphic Design

Recent Posts

  • The types of Pinterest graphics you need to promote your biz and boost brand awareness
  • How to transform any Canva templates into unique graphics for a consistent brand look
  • How to keep the integrity of your brand when using Canva templates

It’s one thing to have a beautiful brand design. It’s one thing to have a beautiful brand design. It’s something else entirely to actually implement it so you can reap the benefits of a recognizable brand.

I’ve seen so many online business owners launch a stunning business brand, only to have them completely lose track of it because they’re disorganized or simply have no idea how to apply the brand to their visuals.

If you want to build a business that’s memorable so you can capture the eyes (and hearts) of your audience for a sold out launch, then you need to be consistent in the way you use your brand.

That being said, here are 5 small ways to intentionally implement your brand this week:

1️⃣Replace your old email newsletter header
2️⃣Update your Instagram Highlight covers
3️⃣Publish an Instagram post using a Canva template customized with your branding
4️⃣Create updated promo graphics for your core offer
5️⃣Update your Pinterest Profile cover

Need help to do this quick, quick? 

Click your way over to the link in my bio for Canva templates to create a consistent brand for your biz!
At the end of last year I received a message via m At the end of last year I received a message via my Etsy shop from someone who found my Canva templates on Pinterest.

The interesting bit? The screenshot she sent was of a template set that I updated more than 2 years ago!

What does that tell you?

Pinterest will bring traffic to your stuff, YEARS down the road!

It’s a great way to send people to your website so they can learn more about your business and all the incredible ways you can help them.

Pinterest is also a fantastic way to build awareness around your brand so that your audience becomes more familiar with your business.

And, what better way to do this than to establish a consistent brand with stunning visuals?

As it is with content sharing platforms, there are two ways to build brand awareness with your visuals:

1️⃣ THROUGH YOUR PROFILE

When someone lands on your profile, you want your brand visuals to draw their attention so they instantly become familiar with your business. This way, each time they see your content, they’ll immediately identify it as yours; which will make you top of mind.

2️⃣ THROUGH THE CONTENT BEING SHARED FROM YOUR PROFILE

Using a consistent aesthetic for your visuals when sharing content will allow for your audience to recognize your work while scrolling. This is a powerful way to build familiarity and connection, while also standing out from every other business they come in contact with online.

Wanna know which Pinterest graphics you should use for each of these so that you can build brand awareness with your visuals? 👆Swipe for the breakdown!
I’ve been lurking around in some Facebook groups I’ve been lurking around in some Facebook groups (in a non-stalker-like manner, please don’t be concerned 😅) trying to find reasons holding people back from making use of Canva templates in their businesses.
 
Want to know what popped up the most?
 
👉👉👉The fear that their graphics will end up looking like everyone else’s.
 
Of course, that’s a valid concern to have. None of us want our businesses to get lost on the internet!

So how exactly can you get the most out of using Canva templates while still making sure that your visuals stand out from the next business out there?

1️⃣ Write your copy beforehand
2️⃣ Customize text with your brand font
3️⃣ Change all design elements with your colour palette
4️⃣ Add your own on-brand photos in the image placeholders
5️⃣ Make use of on-brand stickers, animations, patterns or textures

Tap the link in my bio for the full blog post where I dive into each of these tips a bit more, or swipe for a quick breakdown.

Seriously, if you want your audience to stop feeling bored out of their minds… give them reason to go ‘what’s going on over here 👀’ by keeping these 5 simple customization tips in mind the next time you use Canva templates!
 
Thank me later, friend!

Speaking of Canva templates, remember I launched a brand new set of Pinterest templates in the shop designed to make your audience take a closer look at your sh*t!

Click your way over to the link in my bio ❤️
Last week I stumbled across a Reel made by a mom o Last week I stumbled across a Reel made by a mom of 7 where she gave her best piece of advice on how she gets it all done: “If it takes less than 5 minutes, do it now”
 
I’ve been trying to implement this in my day to day and it’s a freaking game changer!
 
😮‍💨 The dishes are not piling up in the kitchen sink…
 
😮‍💨 The kids' toys are not taking over the entire house…
 
😮‍💨 The laundry gets packed away instead of standing around until the next time we do the washing 😅😅😅
 
This got me thinking about our businesses...
 
What is a small task you can do right now, that your future self will thank you for?
 
👉👉👉 Here’s one: Take one piece of content, create 3 different Pinterest graphics for it and pin it to at least 2 relative boards in your profile.
 
Now I know what you’re thinking - “Designing Pinterest graphics will take longer than 5 minutes, Nihaad!”
 
Uhm… yeah it will! If you're not using Canva templates!!!
 
And, thankfully, I just dropped a new set of Pinterest templates in my shop for you to complete this 5 minute task yourself.

🎁🎁🎁 Don’t wanna buy templates right now? No prob, friend! You can totally grab some Pinterest templates from my free Canva library! 🎁🎁🎁

Click your way over to the link in my bio ❤️
Creating stunning visuals for online businesses is Creating stunning visuals for online businesses is kinda my JAM 😇

Staying true to a brand identity while creating stunning visuals to attract dream clients and customers is how I create MAGIC for your business 🧙

This is exactly why I felt so drawn to the email I received with the subject line “Can you help my business?”

Avery Smith is a Licensed Realtor who extends her services to corporate estate agencies looking to provide their clients with a premium level of client care. 

After going through my Dreamy Biz Brand Quiz, Avery realized she needed to uplevel the look and feel of her business to match the high level of service she provides. And, since her work tends to be more serious, she wanted to add a fun, personal touch to her visuals to intrigue her clients. Her overall aim was for her new brand and visuals to hold the attention of her clients with beautiful designs while maintaining the professionalism her field requires.

Communicating with Avery, I immediately related to her dedication to providing her clients with excellent results. Yet, through our email exchanges I got the sense that she’d lost a bit of the excitement she once had for her business while she was growing her client’s reputations. 

Understanding Avery’s desire to continue wowing her clients with outstanding service while simultaneously nurturing her own business, we created something that reignited her spark… I’m thrilled to share this stunning brand design project with you today!

Can you relate to Avery? Getting lost in growing your own business even as you’re doing the work you know in your heart you’re meant to be doing? 

I want to help you find your spark again.

Because even though design doesn’t fall into your zone of genius, it doesn't mean you can’t reap the amazing benefits of a beautiful business brand.

Let’s chat to find out exactly what you need to put your business back on the map - hit the link in my bio for the details

**Names and info of project changed per client’s request**
I know this will be a tough one to hear but there I know this will be a tough one to hear but there are areas in your business that you’re just not good at 😯

It’s ok though!

Honouring your life’s calling by doing the work that actually helps the people you want to serve with your offers? THAT should be your primary focus! Because THAT’S what will ensure that you grow your business while making an impact out there.

However, neglecting the areas of your business that you’re not the best at can be the reason you're stagnant.

Isn’t that ironic? Focusing your energy on your brilliance, the area that will actually allow your biz to thrive, could very well be the cause of your business not growing at all?

Does this sound like it might be happening to you: 

Getting lost in growing your own business even as you’re doing the work you know in your heart you’re meant to be doing? 

🔥I want to help you find your fire again.

Because even though design doesn’t fall into your zone of genius, it doesn't mean you can’t reap the amazing benefits of a beautiful business brand.

Let’s chat to find out exactly how we can make this happen for you!

Hit the link in my bio to tell me all about your biz baby ❤️

Bookings now open for 2023 🎉

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