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Dream Clients

5 things stopping your dream client from working with you

If you’re wondering about whether you should start an online business, I’ll be the girl right in front of the crowd chanting “DO IT! DO IT! DO IT!” 

Seriously, I LOVE being my own boss. 

Setting my own targets, working according to my own schedule, and growing at my own pace – this kind of freedom is what makes my heart very happy.

And, working with clients, helping them overcome a struggle so they can level up in their businesses (and reach their goals) has got to be the extra sweet, bright red cherry on top of that sundae of awesomeness that is being your own boss.

While starting your business is a major victory in itself, the actual goal is to sign on clients. 

When you are at the beginning stages, it can feel incredibly hard to land your first project. However, if you take a good look at what you’re doing in your business, you may just find that there are some things stopping your dream clients from hiring you.

In this post, I am going to highlight 5 things you may be doing in your business that are holding dream clients back from booking your services:

5 things stopping your dream client from working with you

1| You’re not clear on what your offer is

When talking about your offer online, it is absolutely crucial that you are as clear as possible. Ensuring that your copy indicates what your service is, what your client will get out of it, the costs involved, the booking process – the more information you share with your audience the easier it will be for people to understand what you’re talking about and can therefore determine whether they need your help or not.

Internet users are quite lazy, and it is highly unlikely that someone will reach out to you for clarity if they don’t get the just of what you’re offering right off the bat. 

If you are struggling to sign on clients, a good place to start evaluating is your copy. Make sure that your bio, promotional copy, services page, etc, all clearly states what your offer is and gives your audience a call to action so they can take that next step in hiring you.

On this note, you also want to make sure that you are highlighting the amazing transformation you can give them with your service. Shifting focus on the results your offer will give them instead of what they’ll be getting from the service puts things into perspective for your potential client. Being able to visualize the transformation they’ll experience by working with you will help them understand the value of your offer, and why it’s something they should prioritize.

How to put this in action:

Take a look at the way you are talking about your offer. Are you focusing more on the tangible outcome your service provides? Or are you highlighting the big transformation this outcome will give your client? 

2| Your booking process is confusing

Ain’t nobody got time to jump through hoops to find out how to book you! 

If you are making it difficult for potential clients to learn about your packages and rates, you are turning them away and hurting your business. Your service guide should be easy to spot in your social media bio, and a clear call-to-action should always be given so people know what they need to do to hire you. 

Forcing potential clients to reach out to you to find out your pricing and offers is a step not many people are willing to take. On the flip side, when you talk about your offers with confidence and freely point towards your service guide, you are extending a warm and friendly invitation for dream clients to work with you.

It’s important to remember that most of the time people are still on the fence, unsure if your offer is something they really need. When you add an extra bump in their road to hiring you (in this case, not giving them immediate access to your service guide) you are giving them reason to stay behind the fence. Unknowingly, you are telling them that your offer isn’t something they really need at this point in time, and therefore, they’ll not feel pulled to work with you even if you can help them overcome a major struggle. 

How to put this in action:

Spend some time looking at your booking process and find ways to make it as simple, pain free and seamless as possible for both you and your new client. Your booking process is the first experience your client will have while working with you on their project, you want it to reflect the awesomeness up ahead and have them get the most out of the entire journey so they’ll never doubt for even a second that it was all worth it.

Once you have your booking process in place, create a service & pricing guide with all the information your prospect clients would need before deciding to hire you. My shop is filled with beautiful, functional service & pricing guide templates to help you create a document that screams “Professional coming through!”

3| You’re not clear on who you are helping

And it all keeps coming back to your dream client…

Really getting clear on who you want to target with your service, or rather who you want to help, plays a massive role in actually finding clients to get onboard with you.

If you don’t know who you’re trying to attract, you won’t know HOW to speak to a specific person, and when you start talking to everyone it will feel like you’re screaming into a void. But, when you begin talking to your dream client, you’ll soon find that person will begin responding to you.

Being absolutely clear in your marketing and promo material about who you are helping with your service means that the people you’re attracting will recognise themselves in what you are saying. They’ll be able to identify their pain points, resonate with your message and really come to see you as someone who gets them. 

This is what you should be striving for!

How to put this in action:

Take a look at how you are communicating with your audience – are you being clear with your copy on who you’re helping in your business? Or are you being vague? In one sentence, you should be able to say exactly who you work with and your dream client should instantly know that you are talking to them.

4| You have too many services on offer

Ever hear the phrase “Jack of all trades, master of none”?

Well, if you’re offering too many services, this is how you’ll be seen by people who come by your business. Not exactly the impression of an expert to be trusted with important projects…

Many new online service-based business owners fall into the trap of offering many different services thinking that they’ll miss out on project opportunities if they niche down. However, the opposite is actually true – the fewer, more niched offers you have, the easier it will be for you to sign on dream clients.

If a potential client is overwhelmed by all your offers and packages, it’s unlikely that they’ll end up working with you because they wouldn’t know what your speciality is. 

How to put this in action:

Try to niche down on the service you provide and stick to 2-3 signature packages that clearly states how you help your clients and what the outcome of the project will be. Not only will this help you attract your dream clients so you can work on projects you love, but it will also take a lot of stress off your shoulders as it would be easier to streamline with automations, systems and workflows for a much smoother project experience.

5| Your branding is confusing

Do NOT underestimate the power of a strong brand!

If you are struggling to book clients, another good place to look into is your branding. A confusing brand can really throw off prospect clients, no matter how good you are at what you do. While a strong, professional brand that effectively communicates who you are, what you do, and what people can expect from you, shows that you are an expert in your niche – someone who can be trusted to do business with.

When your branding is all over the place, with no structure or flow, it will give your clients the impression that’s how your entire business is being run. It won’t show off your expertise and definitely won’t shine the best light on your unique skill set. 

However, with a strong brand in place you can confidently show up for your audience and trust that the value of your work is not being overlooked, but appreciated!

Another reason to combat a confusing brand is that it will make your business more memorable which will keep you top of mind among your audience and have potential clients coming back to YOU when they are in need of your services. A good first impression can be a lasting impression, so it’s important that you stand out, especially if you’re in a saturated field.

How to put this in action:

Take a good look at your branding and ask yourself if it is a true reflection of your business. Do you think your dream clients are drawn to it? Or are they being put off by it? Does your current branding help to showcase your work in the best way possible? Or is your work being ignored because your graphics are a bit of an eyesore? Establishing a beautiful brand does not mean you have to fork out thousands of dollars right away. There are many cost effective options out there for you to create a polished, professional look for your business!

If you are confident in your skills and know you have the ability to obtain positive transformation for your clients, but you’re still struggling to book projects, it might just be a sign that something else is in need of change. 

Start by taking a look at the 5 things I mentioned above and see if there’s anything that needs to be improved. 

Sometimes the lack of bookings have very little to do with our skills, and more to do with how we show up online or how we come across to those whom we want to work with. 

If you want to show up as the pro that you are with a stunning, cohesive brand that turns heads, take a look at my range of templates to help make the creation process a whole lot easier and less time consuming!

TAGS:attracting dream clientsBrandingbusinessbusiness brandingcanva templatescontent creationdream clientsservices
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Hi, I’m Nihaad!

Hi, I’m Nihaad!

I help lady bosses attract their very own tribe online with polished, on-brand graphics that truly sets them apart from the rest – giving them the confidence to stand in front of their dream clients.

Follow along

So, you’ve created an epic lead magnet that offers your audience a ton of value - now what? 🤔How do you go about growing an email list? Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps: 1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page. 3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times: 👉Using eye-catching graphics to promote your freebie is a must. 👉Always add clear call-to-actions that directs people to your sign up page. 👉Add links to your opt in landing page wherever you can. 4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include: 💡Taking part in a summit 💡Exchanging lead magnets 💡Participating in a joint offer 💡Podcast interview 💡Guest blogging 💡Guest training Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche. Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING. 💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
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•
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So, you’ve created an epic lead magnet that offers your audience a ton of value - now what? 🤔How do you go about growing an email list? Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps: 1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page. 3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times: 👉Using eye-catching graphics to promote your freebie is a must. 👉Always add clear call-to-actions that directs people to your sign up page. 👉Add links to your opt in landing page wherever you can. 4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include: 💡Taking part in a summit 💡Exchanging lead magnets 💡Participating in a joint offer 💡Podcast interview 💡Guest blogging 💡Guest training Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche. Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING. 💖Swing by for a read by clicking the link in my bio!
4 weeks ago
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1/4
In a previous post I shared some lead magnet ideas for your online service based business, and also recommended Canva templates (which you can find in my shop 😉) to help you whip up something in a jiffy…

But, whether you choose to go with an ebook, a workbook or a checklist, there are some pages, I believe, you should always try to include in your freebie to make it easier for your audience to consume.

1️⃣A beautiful cover page with the freebie title. How many files are currently sitting in your downloads folder on your computer? Your cover will make it easy to spot your document so that it does not get lost in that sea of downloads.

2️⃣An about page introducing you & your business. You want your new subscribers to become familiar with you and your business right off the bat. Your about page is where you get to start building connection and trust with those who are most likely going to hire you in the future.

3️⃣An overview page summarizing the core content. Give your new subscriber a brief of what they can expect from this document they just downloaded. This will encourage them to actually use the lead magnet instead of letting it gather virtual dust bunnies.

4️⃣Content pages explaining your main points. The most important part of your lead magnet is the actual content, and you need to be sure your design presents this content in the best possible way.

5️⃣Call-to-action page introducing your service. The most important page when it comes to the next step you want your new subscriber to take - not adding a CTA page will have you losing out on opportunities to sign on new clients!

Do you think I left anything out? Let me know in the comments below if you’ve not added any of these pages to your lead magnet.

👉🏽👉🏽👉🏽And remember: you can head over to my shop by clicking the link in my bio for my Canva Lead Magnet Template which was designed to help you provide your audience with incredible value, letting them know exactly why they should hire YOU!👈🏽👈🏽👈🏽
In a previous post I shared some lead magnet ideas for your online service based business, and also recommended Canva templates (which you can find in my shop 😉) to help you whip up something in a jiffy…

But, whether you choose to go with an ebook, a workbook or a checklist, there are some pages, I believe, you should always try to include in your freebie to make it easier for your audience to consume.

1️⃣A beautiful cover page with the freebie title. How many files are currently sitting in your downloads folder on your computer? Your cover will make it easy to spot your document so that it does not get lost in that sea of downloads.

2️⃣An about page introducing you & your business. You want your new subscribers to become familiar with you and your business right off the bat. Your about page is where you get to start building connection and trust with those who are most likely going to hire you in the future.

3️⃣An overview page summarizing the core content. Give your new subscriber a brief of what they can expect from this document they just downloaded. This will encourage them to actually use the lead magnet instead of letting it gather virtual dust bunnies.

4️⃣Content pages explaining your main points. The most important part of your lead magnet is the actual content, and you need to be sure your design presents this content in the best possible way.

5️⃣Call-to-action page introducing your service. The most important page when it comes to the next step you want your new subscriber to take - not adding a CTA page will have you losing out on opportunities to sign on new clients!

Do you think I left anything out? Let me know in the comments below if you’ve not added any of these pages to your lead magnet.

👉🏽👉🏽👉🏽And remember: you can head over to my shop by clicking the link in my bio for my Canva Lead Magnet Template which was designed to help you provide your audience with incredible value, letting them know exactly why they should hire YOU!👈🏽👈🏽👈🏽
In a previous post I shared some lead magnet ideas for your online service based business, and also recommended Canva templates (which you can find in my shop 😉) to help you whip up something in a jiffy… But, whether you choose to go with an ebook, a workbook or a checklist, there are some pages, I believe, you should always try to include in your freebie to make it easier for your audience to consume. 1️⃣A beautiful cover page with the freebie title. How many files are currently sitting in your downloads folder on your computer? Your cover will make it easy to spot your document so that it does not get lost in that sea of downloads. 2️⃣An about page introducing you & your business. You want your new subscribers to become familiar with you and your business right off the bat. Your about page is where you get to start building connection and trust with those who are most likely going to hire you in the future. 3️⃣An overview page summarizing the core content. Give your new subscriber a brief of what they can expect from this document they just downloaded. This will encourage them to actually use the lead magnet instead of letting it gather virtual dust bunnies. 4️⃣Content pages explaining your main points. The most important part of your lead magnet is the actual content, and you need to be sure your design presents this content in the best possible way. 5️⃣Call-to-action page introducing your service. The most important page when it comes to the next step you want your new subscriber to take - not adding a CTA page will have you losing out on opportunities to sign on new clients! Do you think I left anything out? Let me know in the comments below if you’ve not added any of these pages to your lead magnet. 👉🏽👉🏽👉🏽And remember: you can head over to my shop by clicking the link in my bio for my Canva Lead Magnet Template which was designed to help you provide your audience with incredible value, letting them know exactly why they should hire YOU!👈🏽👈🏽👈🏽
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In a previous post I shared some lead magnet ideas for your online service based business, and also recommended Canva templates (which you can find in my shop 😉) to help you whip up something in a jiffy… But, whether you choose to go with an ebook, a workbook or a checklist, there are some pages, I believe, you should always try to include in your freebie to make it easier for your audience to consume. 1️⃣A beautiful cover page with the freebie title. How many files are currently sitting in your downloads folder on your computer? Your cover will make it easy to spot your document so that it does not get lost in that sea of downloads. 2️⃣An about page introducing you & your business. You want your new subscribers to become familiar with you and your business right off the bat. Your about page is where you get to start building connection and trust with those who are most likely going to hire you in the future. 3️⃣An overview page summarizing the core content. Give your new subscriber a brief of what they can expect from this document they just downloaded. This will encourage them to actually use the lead magnet instead of letting it gather virtual dust bunnies. 4️⃣Content pages explaining your main points. The most important part of your lead magnet is the actual content, and you need to be sure your design presents this content in the best possible way. 5️⃣Call-to-action page introducing your service. The most important page when it comes to the next step you want your new subscriber to take - not adding a CTA page will have you losing out on opportunities to sign on new clients! Do you think I left anything out? Let me know in the comments below if you’ve not added any of these pages to your lead magnet. 👉🏽👉🏽👉🏽And remember: you can head over to my shop by clicking the link in my bio for my Canva Lead Magnet Template which was designed to help you provide your audience with incredible value, letting them know exactly why they should hire YOU!👈🏽👈🏽👈🏽
1 month ago
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2/4
Whether you are creating an ebook, workbook, checklist or any sort of PDF for your lead magnet, you are going to need some design help to put it all together.

If design is not your strong suit (and that’s totally okay!) you may struggle for hours putting something semi-decent together. You may even find some really cool free templates in Canva which you can piece together to create your lead magnet.

While these are both options you can explore, here are the stumbling blocks that may just trip your up and cost you even more time:

🧱 your content won’t flow easily, making it hard for your audience to consume and actually take the action you want them to take.

🧱 the look and feel of your document may not appeal to your audience OR it may not look professional at all which could make them doubt your expertise - yikes! 

🧱 mix matching templates from the Canva library may look odd if you don’t know how to design for total brand cohesion, which will throw off the person trying to consume the content of the lead magnet. 

So, with all this in mind, don’t you think a template that has a) been designed to put your content in the best light AND b) already has all the pages you need so you don’t have to worry about your lead magnet looking mismatched, is the perfect solution?

I think so! 

And, I know exactly where you can find one too…

👉🏽👉🏽👉🏽Head over to my shop by clicking the link in my bio for my latest drop - the Canva Lead Magnet Template.👈🏽👈🏽👈🏽

You’ll also find templates which I designed especially with online service providers in mind such as client welcome packets, service & pricing guides, Instagram squares, Brand Kits, and even templates to get you started with Reels!

Now tell me, how are you going to create your epic lead magnet? Will you be using Canva templates? Let me know in the comments 👇🏽
our_polished_pages
our_polished_pages
•
Follow
Whether you are creating an ebook, workbook, checklist or any sort of PDF for your lead magnet, you are going to need some design help to put it all together. If design is not your strong suit (and that’s totally okay!) you may struggle for hours putting something semi-decent together. You may even find some really cool free templates in Canva which you can piece together to create your lead magnet. While these are both options you can explore, here are the stumbling blocks that may just trip your up and cost you even more time: 🧱 your content won’t flow easily, making it hard for your audience to consume and actually take the action you want them to take. 🧱 the look and feel of your document may not appeal to your audience OR it may not look professional at all which could make them doubt your expertise - yikes! 🧱 mix matching templates from the Canva library may look odd if you don’t know how to design for total brand cohesion, which will throw off the person trying to consume the content of the lead magnet. So, with all this in mind, don’t you think a template that has a) been designed to put your content in the best light AND b) already has all the pages you need so you don’t have to worry about your lead magnet looking mismatched, is the perfect solution? I think so! And, I know exactly where you can find one too… 👉🏽👉🏽👉🏽Head over to my shop by clicking the link in my bio for my latest drop - the Canva Lead Magnet Template.👈🏽👈🏽👈🏽 You’ll also find templates which I designed especially with online service providers in mind such as client welcome packets, service & pricing guides, Instagram squares, Brand Kits, and even templates to get you started with Reels! Now tell me, how are you going to create your epic lead magnet? Will you be using Canva templates? Let me know in the comments 👇🏽
1 month ago
View on Instagram |
3/4
As an online service provider, list building can be tricky if you are using the same strategies as infopreneurs or digital product sellers. In fact, if you are using those strategies, you are setting yourself up for disappointment when it comes to finding dream clients!

Here are 3 common mistakes I see many new online service providers make with their opt-in offer:

1️⃣Using A Service & Pricing Guide As A Lead Magnet

When you are promoting a paid offer online, you should always make sure that important information regarding your offer is easy to find. This becomes even more necessary with services because people are less likely to jump through hoops to learn about a service, especially if they don’t know you.

I’ve seen many online service providers use their service & pricing guide as an opt in – this is a big mistake for two reasons…

Your service & pricing guide does not offer any sort of value to your audience and does not give you the opportunity to build trust with people who come into contact with your business. 

Asking people to subscribe to your list in order to receive your service & pricing guide is making it harder for potential clients to work with you.

2️⃣ Using Discovery Calls As An Opt In

This may be an unpopular opinion, but the reason I believe it is a mistake to offer a discovery call as an opt in is that you are giving up your valuable time (and expertise) to someone who can easily turn around and not even give you a second thought. Or worse, use what they’ve gotten out of the call and do it themselves!

3️⃣ Creating An Opt In That Competes With Your Service

This is a BIG NO-NO because when you create a freebie that directly competes with your main offer, you are building a list of subscribers who are unlikely to hire you. You are attracting subscribers who would like to DIY instead of outsource – not a potential paying client.

🤔I’m curious… What are your thoughts on using discovery calls as an opt-in? Have they been successful for you? Or are you over it? Let me know in the comments below!
our_polished_pages
our_polished_pages
•
Follow
As an online service provider, list building can be tricky if you are using the same strategies as infopreneurs or digital product sellers. In fact, if you are using those strategies, you are setting yourself up for disappointment when it comes to finding dream clients! Here are 3 common mistakes I see many new online service providers make with their opt-in offer: 1️⃣Using A Service & Pricing Guide As A Lead Magnet When you are promoting a paid offer online, you should always make sure that important information regarding your offer is easy to find. This becomes even more necessary with services because people are less likely to jump through hoops to learn about a service, especially if they don’t know you. I’ve seen many online service providers use their service & pricing guide as an opt in – this is a big mistake for two reasons… Your service & pricing guide does not offer any sort of value to your audience and does not give you the opportunity to build trust with people who come into contact with your business. Asking people to subscribe to your list in order to receive your service & pricing guide is making it harder for potential clients to work with you. 2️⃣ Using Discovery Calls As An Opt In This may be an unpopular opinion, but the reason I believe it is a mistake to offer a discovery call as an opt in is that you are giving up your valuable time (and expertise) to someone who can easily turn around and not even give you a second thought. Or worse, use what they’ve gotten out of the call and do it themselves! 3️⃣ Creating An Opt In That Competes With Your Service This is a BIG NO-NO because when you create a freebie that directly competes with your main offer, you are building a list of subscribers who are unlikely to hire you. You are attracting subscribers who would like to DIY instead of outsource – not a potential paying client. 🤔I’m curious… What are your thoughts on using discovery calls as an opt-in? Have they been successful for you? Or are you over it? Let me know in the comments below!
1 month ago
View on Instagram |
4/4
@our_polished_pages

Categories

  • Branding
  • Dream Clients
  • Graphic Design

Recent Posts

  • The type of brand investment to make at every stage of business
  • Components of a strong brand that attracts your dream clients
  • Why you need to establish a cohesive brand for your business
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what? 🤔How do you go about growing an email list? Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps: 1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page. 3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times: 👉Using eye-catching graphics to promote your freebie is a must. 👉Always add clear call-to-actions that directs people to your sign up page. 👉Add links to your opt in landing page wherever you can. 4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include: 💡Taking part in a summit 💡Exchanging lead magnets 💡Participating in a joint offer 💡Podcast interview 💡Guest blogging 💡Guest training Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche. Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING. 💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
our_polished_pages
our_polished_pages
•
Follow
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what? 🤔How do you go about growing an email list? Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps: 1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page. 3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times: 👉Using eye-catching graphics to promote your freebie is a must. 👉Always add clear call-to-actions that directs people to your sign up page. 👉Add links to your opt in landing page wherever you can. 4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include: 💡Taking part in a summit 💡Exchanging lead magnets 💡Participating in a joint offer 💡Podcast interview 💡Guest blogging 💡Guest training Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche. Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING. 💖Swing by for a read by clicking the link in my bio!
4 weeks ago
View on Instagram |
1/5
In a previous post I shared some lead magnet ideas for your online service based business, and also recommended Canva templates (which you can find in my shop 😉) to help you whip up something in a jiffy…

But, whether you choose to go with an ebook, a workbook or a checklist, there are some pages, I believe, you should always try to include in your freebie to make it easier for your audience to consume.

1️⃣A beautiful cover page with the freebie title. How many files are currently sitting in your downloads folder on your computer? Your cover will make it easy to spot your document so that it does not get lost in that sea of downloads.

2️⃣An about page introducing you & your business. You want your new subscribers to become familiar with you and your business right off the bat. Your about page is where you get to start building connection and trust with those who are most likely going to hire you in the future.

3️⃣An overview page summarizing the core content. Give your new subscriber a brief of what they can expect from this document they just downloaded. This will encourage them to actually use the lead magnet instead of letting it gather virtual dust bunnies.

4️⃣Content pages explaining your main points. The most important part of your lead magnet is the actual content, and you need to be sure your design presents this content in the best possible way.

5️⃣Call-to-action page introducing your service. The most important page when it comes to the next step you want your new subscriber to take - not adding a CTA page will have you losing out on opportunities to sign on new clients!

Do you think I left anything out? Let me know in the comments below if you’ve not added any of these pages to your lead magnet.

👉🏽👉🏽👉🏽And remember: you can head over to my shop by clicking the link in my bio for my Canva Lead Magnet Template which was designed to help you provide your audience with incredible value, letting them know exactly why they should hire YOU!👈🏽👈🏽👈🏽
In a previous post I shared some lead magnet ideas for your online service based business, and also recommended Canva templates (which you can find in my shop 😉) to help you whip up something in a jiffy…

But, whether you choose to go with an ebook, a workbook or a checklist, there are some pages, I believe, you should always try to include in your freebie to make it easier for your audience to consume.

1️⃣A beautiful cover page with the freebie title. How many files are currently sitting in your downloads folder on your computer? Your cover will make it easy to spot your document so that it does not get lost in that sea of downloads.

2️⃣An about page introducing you & your business. You want your new subscribers to become familiar with you and your business right off the bat. Your about page is where you get to start building connection and trust with those who are most likely going to hire you in the future.

3️⃣An overview page summarizing the core content. Give your new subscriber a brief of what they can expect from this document they just downloaded. This will encourage them to actually use the lead magnet instead of letting it gather virtual dust bunnies.

4️⃣Content pages explaining your main points. The most important part of your lead magnet is the actual content, and you need to be sure your design presents this content in the best possible way.

5️⃣Call-to-action page introducing your service. The most important page when it comes to the next step you want your new subscriber to take - not adding a CTA page will have you losing out on opportunities to sign on new clients!

Do you think I left anything out? Let me know in the comments below if you’ve not added any of these pages to your lead magnet.

👉🏽👉🏽👉🏽And remember: you can head over to my shop by clicking the link in my bio for my Canva Lead Magnet Template which was designed to help you provide your audience with incredible value, letting them know exactly why they should hire YOU!👈🏽👈🏽👈🏽
In a previous post I shared some lead magnet ideas for your online service based business, and also recommended Canva templates (which you can find in my shop 😉) to help you whip up something in a jiffy… But, whether you choose to go with an ebook, a workbook or a checklist, there are some pages, I believe, you should always try to include in your freebie to make it easier for your audience to consume. 1️⃣A beautiful cover page with the freebie title. How many files are currently sitting in your downloads folder on your computer? Your cover will make it easy to spot your document so that it does not get lost in that sea of downloads. 2️⃣An about page introducing you & your business. You want your new subscribers to become familiar with you and your business right off the bat. Your about page is where you get to start building connection and trust with those who are most likely going to hire you in the future. 3️⃣An overview page summarizing the core content. Give your new subscriber a brief of what they can expect from this document they just downloaded. This will encourage them to actually use the lead magnet instead of letting it gather virtual dust bunnies. 4️⃣Content pages explaining your main points. The most important part of your lead magnet is the actual content, and you need to be sure your design presents this content in the best possible way. 5️⃣Call-to-action page introducing your service. The most important page when it comes to the next step you want your new subscriber to take - not adding a CTA page will have you losing out on opportunities to sign on new clients! Do you think I left anything out? Let me know in the comments below if you’ve not added any of these pages to your lead magnet. 👉🏽👉🏽👉🏽And remember: you can head over to my shop by clicking the link in my bio for my Canva Lead Magnet Template which was designed to help you provide your audience with incredible value, letting them know exactly why they should hire YOU!👈🏽👈🏽👈🏽
our_polished_pages
our_polished_pages
•
Follow
In a previous post I shared some lead magnet ideas for your online service based business, and also recommended Canva templates (which you can find in my shop 😉) to help you whip up something in a jiffy… But, whether you choose to go with an ebook, a workbook or a checklist, there are some pages, I believe, you should always try to include in your freebie to make it easier for your audience to consume. 1️⃣A beautiful cover page with the freebie title. How many files are currently sitting in your downloads folder on your computer? Your cover will make it easy to spot your document so that it does not get lost in that sea of downloads. 2️⃣An about page introducing you & your business. You want your new subscribers to become familiar with you and your business right off the bat. Your about page is where you get to start building connection and trust with those who are most likely going to hire you in the future. 3️⃣An overview page summarizing the core content. Give your new subscriber a brief of what they can expect from this document they just downloaded. This will encourage them to actually use the lead magnet instead of letting it gather virtual dust bunnies. 4️⃣Content pages explaining your main points. The most important part of your lead magnet is the actual content, and you need to be sure your design presents this content in the best possible way. 5️⃣Call-to-action page introducing your service. The most important page when it comes to the next step you want your new subscriber to take - not adding a CTA page will have you losing out on opportunities to sign on new clients! Do you think I left anything out? Let me know in the comments below if you’ve not added any of these pages to your lead magnet. 👉🏽👉🏽👉🏽And remember: you can head over to my shop by clicking the link in my bio for my Canva Lead Magnet Template which was designed to help you provide your audience with incredible value, letting them know exactly why they should hire YOU!👈🏽👈🏽👈🏽
1 month ago
View on Instagram |
2/5
Whether you are creating an ebook, workbook, checklist or any sort of PDF for your lead magnet, you are going to need some design help to put it all together.

If design is not your strong suit (and that’s totally okay!) you may struggle for hours putting something semi-decent together. You may even find some really cool free templates in Canva which you can piece together to create your lead magnet.

While these are both options you can explore, here are the stumbling blocks that may just trip your up and cost you even more time:

🧱 your content won’t flow easily, making it hard for your audience to consume and actually take the action you want them to take.

🧱 the look and feel of your document may not appeal to your audience OR it may not look professional at all which could make them doubt your expertise - yikes! 

🧱 mix matching templates from the Canva library may look odd if you don’t know how to design for total brand cohesion, which will throw off the person trying to consume the content of the lead magnet. 

So, with all this in mind, don’t you think a template that has a) been designed to put your content in the best light AND b) already has all the pages you need so you don’t have to worry about your lead magnet looking mismatched, is the perfect solution?

I think so! 

And, I know exactly where you can find one too…

👉🏽👉🏽👉🏽Head over to my shop by clicking the link in my bio for my latest drop - the Canva Lead Magnet Template.👈🏽👈🏽👈🏽

You’ll also find templates which I designed especially with online service providers in mind such as client welcome packets, service & pricing guides, Instagram squares, Brand Kits, and even templates to get you started with Reels!

Now tell me, how are you going to create your epic lead magnet? Will you be using Canva templates? Let me know in the comments 👇🏽
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Whether you are creating an ebook, workbook, checklist or any sort of PDF for your lead magnet, you are going to need some design help to put it all together. If design is not your strong suit (and that’s totally okay!) you may struggle for hours putting something semi-decent together. You may even find some really cool free templates in Canva which you can piece together to create your lead magnet. While these are both options you can explore, here are the stumbling blocks that may just trip your up and cost you even more time: 🧱 your content won’t flow easily, making it hard for your audience to consume and actually take the action you want them to take. 🧱 the look and feel of your document may not appeal to your audience OR it may not look professional at all which could make them doubt your expertise - yikes! 🧱 mix matching templates from the Canva library may look odd if you don’t know how to design for total brand cohesion, which will throw off the person trying to consume the content of the lead magnet. So, with all this in mind, don’t you think a template that has a) been designed to put your content in the best light AND b) already has all the pages you need so you don’t have to worry about your lead magnet looking mismatched, is the perfect solution? I think so! And, I know exactly where you can find one too… 👉🏽👉🏽👉🏽Head over to my shop by clicking the link in my bio for my latest drop - the Canva Lead Magnet Template.👈🏽👈🏽👈🏽 You’ll also find templates which I designed especially with online service providers in mind such as client welcome packets, service & pricing guides, Instagram squares, Brand Kits, and even templates to get you started with Reels! Now tell me, how are you going to create your epic lead magnet? Will you be using Canva templates? Let me know in the comments 👇🏽
1 month ago
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3/5
As an online service provider, list building can be tricky if you are using the same strategies as infopreneurs or digital product sellers. In fact, if you are using those strategies, you are setting yourself up for disappointment when it comes to finding dream clients!

Here are 3 common mistakes I see many new online service providers make with their opt-in offer:

1️⃣Using A Service & Pricing Guide As A Lead Magnet

When you are promoting a paid offer online, you should always make sure that important information regarding your offer is easy to find. This becomes even more necessary with services because people are less likely to jump through hoops to learn about a service, especially if they don’t know you.

I’ve seen many online service providers use their service & pricing guide as an opt in – this is a big mistake for two reasons…

Your service & pricing guide does not offer any sort of value to your audience and does not give you the opportunity to build trust with people who come into contact with your business. 

Asking people to subscribe to your list in order to receive your service & pricing guide is making it harder for potential clients to work with you.

2️⃣ Using Discovery Calls As An Opt In

This may be an unpopular opinion, but the reason I believe it is a mistake to offer a discovery call as an opt in is that you are giving up your valuable time (and expertise) to someone who can easily turn around and not even give you a second thought. Or worse, use what they’ve gotten out of the call and do it themselves!

3️⃣ Creating An Opt In That Competes With Your Service

This is a BIG NO-NO because when you create a freebie that directly competes with your main offer, you are building a list of subscribers who are unlikely to hire you. You are attracting subscribers who would like to DIY instead of outsource – not a potential paying client.

🤔I’m curious… What are your thoughts on using discovery calls as an opt-in? Have they been successful for you? Or are you over it? Let me know in the comments below!
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As an online service provider, list building can be tricky if you are using the same strategies as infopreneurs or digital product sellers. In fact, if you are using those strategies, you are setting yourself up for disappointment when it comes to finding dream clients! Here are 3 common mistakes I see many new online service providers make with their opt-in offer: 1️⃣Using A Service & Pricing Guide As A Lead Magnet When you are promoting a paid offer online, you should always make sure that important information regarding your offer is easy to find. This becomes even more necessary with services because people are less likely to jump through hoops to learn about a service, especially if they don’t know you. I’ve seen many online service providers use their service & pricing guide as an opt in – this is a big mistake for two reasons… Your service & pricing guide does not offer any sort of value to your audience and does not give you the opportunity to build trust with people who come into contact with your business. Asking people to subscribe to your list in order to receive your service & pricing guide is making it harder for potential clients to work with you. 2️⃣ Using Discovery Calls As An Opt In This may be an unpopular opinion, but the reason I believe it is a mistake to offer a discovery call as an opt in is that you are giving up your valuable time (and expertise) to someone who can easily turn around and not even give you a second thought. Or worse, use what they’ve gotten out of the call and do it themselves! 3️⃣ Creating An Opt In That Competes With Your Service This is a BIG NO-NO because when you create a freebie that directly competes with your main offer, you are building a list of subscribers who are unlikely to hire you. You are attracting subscribers who would like to DIY instead of outsource – not a potential paying client. 🤔I’m curious… What are your thoughts on using discovery calls as an opt-in? Have they been successful for you? Or are you over it? Let me know in the comments below!
1 month ago
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4/5
As an online service provider, it can be tricky to find the right lead magnet idea for your audience since you don’t want your free offer to compete with your paid offers.

But, with some research and a bit of thought, it is entirely possible to create a freebie that ticks all the right boxes.

Here are 3 simple lead magnet ideas you can use to grow your email list and attract an audience filled with your dreamy, soulmate clients…

1️⃣A fillable workbook or planner

Using a fillable workbook or planner is a great lead magnet idea for an online service based business, since you can use this as a way to prepare your dream clients for when they start to work with you. Not only does this help your audience overcome a specific pain point, but it also educates them on a topic within your niche that they’ll need to know about when they hire you. 

2️⃣Training in the form of an ebook or video

Oftentimes as service providers we can forget small details that a client may need extra clarification on to avoid bumps later on in the project process. Offering some sort of training on a specific topic that tends to cause problems during a project, can be highly beneficial to both you and your potential dream client.

3️⃣A checklist

A checklist is a simple, yet effective, way to guide your audience through a specific process in your niche that they’d need to complete just before hiring you for your services. Using a checklist as a lead magnet can give your audience much needed clarity, while showcasing the importance of the service you offer – and, why it is better left to the experts, a.k.a. YOU.

What kind of lead magnet do you plan on creating for your business? Tell me about it in the comments below 🙋‍♀️
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As an online service provider, it can be tricky to find the right lead magnet idea for your audience since you don’t want your free offer to compete with your paid offers. But, with some research and a bit of thought, it is entirely possible to create a freebie that ticks all the right boxes. Here are 3 simple lead magnet ideas you can use to grow your email list and attract an audience filled with your dreamy, soulmate clients… 1️⃣A fillable workbook or planner Using a fillable workbook or planner is a great lead magnet idea for an online service based business, since you can use this as a way to prepare your dream clients for when they start to work with you. Not only does this help your audience overcome a specific pain point, but it also educates them on a topic within your niche that they’ll need to know about when they hire you. 2️⃣Training in the form of an ebook or video Oftentimes as service providers we can forget small details that a client may need extra clarification on to avoid bumps later on in the project process. Offering some sort of training on a specific topic that tends to cause problems during a project, can be highly beneficial to both you and your potential dream client. 3️⃣A checklist A checklist is a simple, yet effective, way to guide your audience through a specific process in your niche that they’d need to complete just before hiring you for your services. Using a checklist as a lead magnet can give your audience much needed clarity, while showcasing the importance of the service you offer – and, why it is better left to the experts, a.k.a. YOU. What kind of lead magnet do you plan on creating for your business? Tell me about it in the comments below 🙋‍♀️
1 month ago
View on Instagram |
5/5
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