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5 ways to show your email list some love

Raise your hand if you ever went weeks without checking in with your email list…

Hey, I’m guilty of this too! During the busy seasons of business it can be difficult to keep up with everything and sometimes your email list bears the brunt of it. And, no matter how hard you try to make time to type out a newsletter, you are just too drained to come up with anything worth sending.

So your email community inevitably hears the sound of crickets coming from your side of the interweb, you feel guilty for neglecting them, and when you eventually get around to sending out an email again they’ve kinda forgotten who you are – eek!

While it’s ok to slip from time to time, I do want to stress the importance of checking in with your email community. Because, these people are your VIPs! They’ve taken the time to sign up to your list and gave you space in their inboxes.

Has it been a while since you last sent out an email to your list? Or, are you looking for ways to pamper your VIPs with something awesome? We’ve got you covered with 5 ways you can show your email list some love…

5 ways to show your email list some love

1| Bust a myth in your niche

Sometimes the best gift you can give someone is simply taking some stress off their shoulders. And, busting a myth that causes a lot of anxiety and stress in your community, is a great way to do this.

In this day and age we are easily influenced by current trends and we feel pressured to follow what we see on social media. Most of the time participating in these trends stresses us out, but we think we’ll miss out on something big if we don’t comply. 

Busting a common misconception within your niche can be a fantastic way to give your audience some relief from that pressure they put on themselves to conform to what they hear everyone else says they should be doing. 

For example, if you see most people in your niche saying that you NEED to be posting on Instagram every single day if you want to achieve XYZ, but you (an Instagram expert) don’t believe this is 100% true; share this with your audience!

Your community will breathe a huge sigh of relief and they’ll be so grateful for the weight you’ve removed from their shoulders. What a beautiful way to spread some love!

2| Put together a list of helpful free resources

Aaah, who doesn’t love a good freebie? 

Show up for your email community by sharing a list of free resources in your niche that would be helpful for them. Explain what the resources are and why you think they’ll find it useful, so that your audience knows exactly what to expect. 

A free resource could be:

  • A free platform or app you love using
  • A free trial to a platform or app your love using
  • A blog post or video with valuable information in your field of expertise 
  • A training or workshop that would help them with a struggle they’re facing
  • A lead magnet or free download that you think is helpful

These resources don’t necessarily have to be your own, they could be from another business in your niche or even a brand you are an affiliate for. The main thing is that your audience will appreciate the time you put in to gather these resources for them and they’ll know that you’re taking good care of them.

3| Create a free training

People on the internet are always looking to learn new things. Most especially when this knowledge will help them overcome an obstacle in their path.

As an expert in your niche, you have valuable insight and information that you can share with your audience and package it as a free training to show your people some love.

Whether you opt for an hour-long workshop or a 15 minute live session, you can put on your superhero cape and come to the rescue with a training that will blow your community’s mind!

A great thing about creating a free training is that you can repurpose it as an evergreen free offer to grow your email list, or you could even set it up as a paid offer if you’d like.

However you wish to follow through on this, just make sure you are 100% comfortable with it – don’t feel pressured into creating something if it does not feel good to you. 

4| Share a niche specific hack

It’s VERY seldom that I’ll pass up on a life changing hack. Who doesn’t want to make things easier for themselves?!

Whether it’s a hack to save time, money or energy, I am all for it – and your audience will be too.

With your experience, chances are that you’ll have a couple hacks up your sleeve that you can share with your email community, and they’ll absolutely adore you for it!

You’ll want to be sure that this hack is really specific to your niche, AND that it does not compete with your services, but rather gives you a chance to show off your knowledge and skill so you can be seen as the expert you are.

If you’re struggling to think of something, a great place to start looking for ideas would be past clients. Take a look at struggles they had and ways you easily solved these problems for them. Without giving too much away, you can share this hack in an email and know that your audience is getting the love they need from you!

5| Create an epic freebie

Sharing a gift never fails to make someone’s day, and a lead magnet is no different. Not only will a lead magnet give you the opportunity to show up as an expert in your field of expertise, but it is also a great way to provide value to your audience.

A helpful free offer can really show your email community that you are willing to go the extra mile for them, that you genuinely want to help them overcome their struggles, and that you are someone they can trust to get them where they want to be – sounds like true love to me!

I wrote a post over here where I share 3 lead magnet ideas for service based businesses that I think you would find helpful if you’d like to create an epic freebie for your email list. In this post I also share 3 things you need to do to create that PERFECT freebie that checks all the boxes for your community.

If you want to create a freebie that will nurture your email community instead of building a list filled with people who are only there for the free goods, then I highly recommend you read this blog post over here where I share 3 common lead magnet mistakes for online service based businesses. This blog post will take you through some of the freebie pitfalls I’ve seen many online service providers get trapped in, so that you can avoid them in your own business.

I understand how overwhelming it can be to consistently send out emails to your list, especially during the busy seasons when client work takes first priority. But, when you take the time to nurture your email list, show them love and appreciation, and show up for them as a trusted expert and friend; you are building strong connections with people who will want to hire you for your services.

If you truly want to be that person for your email community, and if you are ready to put in the effort for the VIPs who signed up to hear more from you, then you’ll need to come up with a plan to be more consistent with your email strategy.

I know this is easier said than done, which is exactly why I created this epic freebie for you…

My Dream Client Attraction Email Planner was made to help you prepare 2 months of email newsletters to nurture your subscribers into becoming your dream clients!

Grab your copy below and rest peacefully knowing that your main peeps (your email community) are well taken care of while you focus on creating amazing things for your soul mate clients.

subscribe to download 2 motnhs of pre-written emails to turn subscribers into dream clients
TAGS:attracting dream clientsbusinesscanva templatescontent creationcontent planningdream clientsemail listemail marketingfree downloadfreebielead magnetopt inservices
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Components of a strong brand that attracts your dream clients

Hi, I’m Nihaad!

Hi, I’m Nihaad!

I help lady bosses attract their very own tribe online with polished, on-brand graphics that truly sets them apart from the rest – giving them the confidence to stand in front of their dream clients.

Categories

  • Branding
  • Canva
  • Dream Clients
  • Graphic Design

Recent Posts

  • The types of Pinterest graphics you need to promote your biz and boost brand awareness
  • How to transform any Canva templates into unique graphics for a consistent brand look
  • How to keep the integrity of your brand when using Canva templates

It’s one thing to have a beautiful brand design. It’s one thing to have a beautiful brand design. It’s something else entirely to actually implement it so you can reap the benefits of a recognizable brand.

I’ve seen so many online business owners launch a stunning business brand, only to have them completely lose track of it because they’re disorganized or simply have no idea how to apply the brand to their visuals.

If you want to build a business that’s memorable so you can capture the eyes (and hearts) of your audience for a sold out launch, then you need to be consistent in the way you use your brand.

That being said, here are 5 small ways to intentionally implement your brand this week:

1️⃣Replace your old email newsletter header
2️⃣Update your Instagram Highlight covers
3️⃣Publish an Instagram post using a Canva template customized with your branding
4️⃣Create updated promo graphics for your core offer
5️⃣Update your Pinterest Profile cover

Need help to do this quick, quick? 

Click your way over to the link in my bio for Canva templates to create a consistent brand for your biz!
At the end of last year I received a message via m At the end of last year I received a message via my Etsy shop from someone who found my Canva templates on Pinterest.

The interesting bit? The screenshot she sent was of a template set that I updated more than 2 years ago!

What does that tell you?

Pinterest will bring traffic to your stuff, YEARS down the road!

It’s a great way to send people to your website so they can learn more about your business and all the incredible ways you can help them.

Pinterest is also a fantastic way to build awareness around your brand so that your audience becomes more familiar with your business.

And, what better way to do this than to establish a consistent brand with stunning visuals?

As it is with content sharing platforms, there are two ways to build brand awareness with your visuals:

1️⃣ THROUGH YOUR PROFILE

When someone lands on your profile, you want your brand visuals to draw their attention so they instantly become familiar with your business. This way, each time they see your content, they’ll immediately identify it as yours; which will make you top of mind.

2️⃣ THROUGH THE CONTENT BEING SHARED FROM YOUR PROFILE

Using a consistent aesthetic for your visuals when sharing content will allow for your audience to recognize your work while scrolling. This is a powerful way to build familiarity and connection, while also standing out from every other business they come in contact with online.

Wanna know which Pinterest graphics you should use for each of these so that you can build brand awareness with your visuals? 👆Swipe for the breakdown!
I’ve been lurking around in some Facebook groups I’ve been lurking around in some Facebook groups (in a non-stalker-like manner, please don’t be concerned 😅) trying to find reasons holding people back from making use of Canva templates in their businesses.
 
Want to know what popped up the most?
 
👉👉👉The fear that their graphics will end up looking like everyone else’s.
 
Of course, that’s a valid concern to have. None of us want our businesses to get lost on the internet!

So how exactly can you get the most out of using Canva templates while still making sure that your visuals stand out from the next business out there?

1️⃣ Write your copy beforehand
2️⃣ Customize text with your brand font
3️⃣ Change all design elements with your colour palette
4️⃣ Add your own on-brand photos in the image placeholders
5️⃣ Make use of on-brand stickers, animations, patterns or textures

Tap the link in my bio for the full blog post where I dive into each of these tips a bit more, or swipe for a quick breakdown.

Seriously, if you want your audience to stop feeling bored out of their minds… give them reason to go ‘what’s going on over here 👀’ by keeping these 5 simple customization tips in mind the next time you use Canva templates!
 
Thank me later, friend!

Speaking of Canva templates, remember I launched a brand new set of Pinterest templates in the shop designed to make your audience take a closer look at your sh*t!

Click your way over to the link in my bio ❤️
Last week I stumbled across a Reel made by a mom o Last week I stumbled across a Reel made by a mom of 7 where she gave her best piece of advice on how she gets it all done: “If it takes less than 5 minutes, do it now”
 
I’ve been trying to implement this in my day to day and it’s a freaking game changer!
 
😮‍💨 The dishes are not piling up in the kitchen sink…
 
😮‍💨 The kids' toys are not taking over the entire house…
 
😮‍💨 The laundry gets packed away instead of standing around until the next time we do the washing 😅😅😅
 
This got me thinking about our businesses...
 
What is a small task you can do right now, that your future self will thank you for?
 
👉👉👉 Here’s one: Take one piece of content, create 3 different Pinterest graphics for it and pin it to at least 2 relative boards in your profile.
 
Now I know what you’re thinking - “Designing Pinterest graphics will take longer than 5 minutes, Nihaad!”
 
Uhm… yeah it will! If you're not using Canva templates!!!
 
And, thankfully, I just dropped a new set of Pinterest templates in my shop for you to complete this 5 minute task yourself.

🎁🎁🎁 Don’t wanna buy templates right now? No prob, friend! You can totally grab some Pinterest templates from my free Canva library! 🎁🎁🎁

Click your way over to the link in my bio ❤️
Creating stunning visuals for online businesses is Creating stunning visuals for online businesses is kinda my JAM 😇

Staying true to a brand identity while creating stunning visuals to attract dream clients and customers is how I create MAGIC for your business 🧙

This is exactly why I felt so drawn to the email I received with the subject line “Can you help my business?”

Avery Smith is a Licensed Realtor who extends her services to corporate estate agencies looking to provide their clients with a premium level of client care. 

After going through my Dreamy Biz Brand Quiz, Avery realized she needed to uplevel the look and feel of her business to match the high level of service she provides. And, since her work tends to be more serious, she wanted to add a fun, personal touch to her visuals to intrigue her clients. Her overall aim was for her new brand and visuals to hold the attention of her clients with beautiful designs while maintaining the professionalism her field requires.

Communicating with Avery, I immediately related to her dedication to providing her clients with excellent results. Yet, through our email exchanges I got the sense that she’d lost a bit of the excitement she once had for her business while she was growing her client’s reputations. 

Understanding Avery’s desire to continue wowing her clients with outstanding service while simultaneously nurturing her own business, we created something that reignited her spark… I’m thrilled to share this stunning brand design project with you today!

Can you relate to Avery? Getting lost in growing your own business even as you’re doing the work you know in your heart you’re meant to be doing? 

I want to help you find your spark again.

Because even though design doesn’t fall into your zone of genius, it doesn't mean you can’t reap the amazing benefits of a beautiful business brand.

Let’s chat to find out exactly what you need to put your business back on the map - hit the link in my bio for the details

**Names and info of project changed per client’s request**
I know this will be a tough one to hear but there I know this will be a tough one to hear but there are areas in your business that you’re just not good at 😯

It’s ok though!

Honouring your life’s calling by doing the work that actually helps the people you want to serve with your offers? THAT should be your primary focus! Because THAT’S what will ensure that you grow your business while making an impact out there.

However, neglecting the areas of your business that you’re not the best at can be the reason you're stagnant.

Isn’t that ironic? Focusing your energy on your brilliance, the area that will actually allow your biz to thrive, could very well be the cause of your business not growing at all?

Does this sound like it might be happening to you: 

Getting lost in growing your own business even as you’re doing the work you know in your heart you’re meant to be doing? 

🔥I want to help you find your fire again.

Because even though design doesn’t fall into your zone of genius, it doesn't mean you can’t reap the amazing benefits of a beautiful business brand.

Let’s chat to find out exactly how we can make this happen for you!

Hit the link in my bio to tell me all about your biz baby ❤️

Bookings now open for 2023 🎉

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