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Dream Clients / Graphic Design

6 things you can outsource to a graphic designer

As sucky as it may seem at times, we have to admit that we live in a world OBSESSED with appearance. 

This is especially true when it comes to the Internet.

Having a strong brand that effectively communicates your business message will only work if your visuals are representing the message correctly.

💡 BRANDING = VISION + VISUALS + VOICE 💡

Much like a chain is only as strong as its weakest link, your brand is only effective if your vision, visuals, and voice work together to create a solid brand experience.

If your graphics are not designed to reflect the voice and vision of your business, your branding will fail to speak to the audience you want to attract and serve with your offers.

This is why it is so crucial to pay special attention to your graphics – it can either elevate or end your brand.

Now, with that being said, let’s take a look at the things you can outsource to a graphic designer…

6 things you can outsource to a graphic designer 

1. Social Media Graphics

If you want to stand out on social media, you are going to need your graphics to be eye-catching enough for your audience to stop their scroll so they can learn more about your offer. 

Instagram, Facebook, and Pinterest all rely heavily on graphics to get your content seen, instead of getting lost in the sea of other people’s posts.

Outsourcing your social media graphics to a professional graphic designer will help you optimize the use of these platforms and get you closer to your goals of increasing your reach and engagement with your audience – both of which are powerful ways to be seen as an expert in your niche.

2. Digital Product, Course, and Membership Graphics

Setting up a passive income stream with a digital product, course, or membership is all the rage these days. And, with good reason. Who wouldn’t want to make money in their sleep??? 

But, before you enjoy those payment notifications, you need to actually create your offer. These could be PDF worksheets, ebooks, slides decks, video covers, or any other digital asset you’ll need for your product; most of which would require a graphic designer to create.

The biggest benefit of hiring a graphic designer to help create your online passive product is that you get time back to spend on more pressing things needed for your offer before the big launch. 

Outsourcing the design work in this instance will give your offer a more professional look, which would make you feel all the more confident about your awesome new product. 

3. Online events such as summits, webinars, or workshops

When you want to grow your audience, or get in front of new people, online events such as summits and webinars are a great way to achieve this.

However, hosting these types of events includes a lot of work. For everything to run smoothly, you’ll need to stay organized and stick to deadlines. 

This is where outsourcing your graphics can really benefit you. To save you the time of having to create graphics yourself (and the stress of them looking more pro, less amateur) you can work with a graphic designer to create:

  • Social media graphics to promote the event
  • Guest speaker graphics
  • Affiliate graphics
  • Presentation slide deck
  • Workbooks

Professional, well designed graphics will not only make you feel good as the host, but it will make your audience excited about your events. Your graphics will also play a key role in attracting new people to your space.

4. Blog, YouTube, or Podcast

When you are running a business online your content is one of your most powerful assets. But, keeping up with writing new content, recording, editing, publishing, and  promoting can feel like a full time job on its own.

Outsourcing your graphics can be really helpful in this case because it will free up your time to write your content and engage with your audience. 

Whether it’s blog graphics, Pinterest graphics, podcast art and promo graphics, or YouTube Thumbnails – these are all things that can be taken over by a graphic designer to give you your time back. 

To save you even more time, you could have a graphic designer batch your graphics so that you have all the visuals you need for your upcoming content. Or, you could have a graphic designer create a custom Canva template for you that you or your team can repurpose as needed.

5. Affiliate marketing graphics

An affiliate program can be a fantastic way to help you make more sales and get your products in front of new people. However, if you want things to run smoothly and make  your affiliates excited about sharing your offers, there is a lot of work required from your end – having beautiful graphics ready to be shared, being one of the key components.

If design is not your strong suit or you don’t have the time to create your own graphics, outsourcing this task to a graphic designer can be incredibly helpful.

Working with a graphic designer will ensure that your visuals look professional and that your affiliates will feel happy promoting your offers on their blogs, social media platforms and in the emails.

6. Digital business collateral and brand assets

Another task you may want to outsource to a graphic designer instead of trying to do it yourself is the designing of your business collateral and brand assets. These could include your welcome packets, service & pricing guides, lead magnets or any other PDF documents that require a designer’s touch.

It is important that these look polished and professional since they’ll typically be given to your clients and customers. You want all your brand assets to put your business in the best light – hiring a graphic designer to create something unique for your company is a great way to get your offers to stand out.

No matter what aspect of your business it may be – having beautiful graphics can go a really long way in showing your clients and customers that you are a professional to be trusted. Much like the effect of beautiful packaging in the case of physical products, well designed visuals can leave a lasting impact that will make your audience love what you’re selling.

Do not underestimate the power of stunning graphics!

Need help creating visuals that are aligned with your business brand? 🤩 Let’s work together to give your tired looking graphics a refresh so you can show up for your audience with confidence and clarity.

TAGS:attracting dream clientsbusinesscanva templatescustom graphicsdream clientsgraphic design tips
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Hi, I’m Nihaad!

Hi, I’m Nihaad!

I help lady bosses attract their very own tribe online with polished, on-brand graphics that truly sets them apart from the rest – giving them the confidence to stand in front of their dream clients.

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It’s one thing to have a beautiful brand design. It’s one thing to have a beautiful brand design. It’s something else entirely to actually implement it so you can reap the benefits of a recognizable brand.

I’ve seen so many online business owners launch a stunning business brand, only to have them completely lose track of it because they’re disorganized or simply have no idea how to apply the brand to their visuals.

If you want to build a business that’s memorable so you can capture the eyes (and hearts) of your audience for a sold out launch, then you need to be consistent in the way you use your brand.

That being said, here are 5 small ways to intentionally implement your brand this week:

1️⃣Replace your old email newsletter header
2️⃣Update your Instagram Highlight covers
3️⃣Publish an Instagram post using a Canva template customized with your branding
4️⃣Create updated promo graphics for your core offer
5️⃣Update your Pinterest Profile cover

Need help to do this quick, quick? 

Click your way over to the link in my bio for Canva templates to create a consistent brand for your biz!
At the end of last year I received a message via m At the end of last year I received a message via my Etsy shop from someone who found my Canva templates on Pinterest.

The interesting bit? The screenshot she sent was of a template set that I updated more than 2 years ago!

What does that tell you?

Pinterest will bring traffic to your stuff, YEARS down the road!

It’s a great way to send people to your website so they can learn more about your business and all the incredible ways you can help them.

Pinterest is also a fantastic way to build awareness around your brand so that your audience becomes more familiar with your business.

And, what better way to do this than to establish a consistent brand with stunning visuals?

As it is with content sharing platforms, there are two ways to build brand awareness with your visuals:

1️⃣ THROUGH YOUR PROFILE

When someone lands on your profile, you want your brand visuals to draw their attention so they instantly become familiar with your business. This way, each time they see your content, they’ll immediately identify it as yours; which will make you top of mind.

2️⃣ THROUGH THE CONTENT BEING SHARED FROM YOUR PROFILE

Using a consistent aesthetic for your visuals when sharing content will allow for your audience to recognize your work while scrolling. This is a powerful way to build familiarity and connection, while also standing out from every other business they come in contact with online.

Wanna know which Pinterest graphics you should use for each of these so that you can build brand awareness with your visuals? 👆Swipe for the breakdown!
I’ve been lurking around in some Facebook groups I’ve been lurking around in some Facebook groups (in a non-stalker-like manner, please don’t be concerned 😅) trying to find reasons holding people back from making use of Canva templates in their businesses.
 
Want to know what popped up the most?
 
👉👉👉The fear that their graphics will end up looking like everyone else’s.
 
Of course, that’s a valid concern to have. None of us want our businesses to get lost on the internet!

So how exactly can you get the most out of using Canva templates while still making sure that your visuals stand out from the next business out there?

1️⃣ Write your copy beforehand
2️⃣ Customize text with your brand font
3️⃣ Change all design elements with your colour palette
4️⃣ Add your own on-brand photos in the image placeholders
5️⃣ Make use of on-brand stickers, animations, patterns or textures

Tap the link in my bio for the full blog post where I dive into each of these tips a bit more, or swipe for a quick breakdown.

Seriously, if you want your audience to stop feeling bored out of their minds… give them reason to go ‘what’s going on over here 👀’ by keeping these 5 simple customization tips in mind the next time you use Canva templates!
 
Thank me later, friend!

Speaking of Canva templates, remember I launched a brand new set of Pinterest templates in the shop designed to make your audience take a closer look at your sh*t!

Click your way over to the link in my bio ❤️
Last week I stumbled across a Reel made by a mom o Last week I stumbled across a Reel made by a mom of 7 where she gave her best piece of advice on how she gets it all done: “If it takes less than 5 minutes, do it now”
 
I’ve been trying to implement this in my day to day and it’s a freaking game changer!
 
😮‍💨 The dishes are not piling up in the kitchen sink…
 
😮‍💨 The kids' toys are not taking over the entire house…
 
😮‍💨 The laundry gets packed away instead of standing around until the next time we do the washing 😅😅😅
 
This got me thinking about our businesses...
 
What is a small task you can do right now, that your future self will thank you for?
 
👉👉👉 Here’s one: Take one piece of content, create 3 different Pinterest graphics for it and pin it to at least 2 relative boards in your profile.
 
Now I know what you’re thinking - “Designing Pinterest graphics will take longer than 5 minutes, Nihaad!”
 
Uhm… yeah it will! If you're not using Canva templates!!!
 
And, thankfully, I just dropped a new set of Pinterest templates in my shop for you to complete this 5 minute task yourself.

🎁🎁🎁 Don’t wanna buy templates right now? No prob, friend! You can totally grab some Pinterest templates from my free Canva library! 🎁🎁🎁

Click your way over to the link in my bio ❤️
Creating stunning visuals for online businesses is Creating stunning visuals for online businesses is kinda my JAM 😇

Staying true to a brand identity while creating stunning visuals to attract dream clients and customers is how I create MAGIC for your business 🧙

This is exactly why I felt so drawn to the email I received with the subject line “Can you help my business?”

Avery Smith is a Licensed Realtor who extends her services to corporate estate agencies looking to provide their clients with a premium level of client care. 

After going through my Dreamy Biz Brand Quiz, Avery realized she needed to uplevel the look and feel of her business to match the high level of service she provides. And, since her work tends to be more serious, she wanted to add a fun, personal touch to her visuals to intrigue her clients. Her overall aim was for her new brand and visuals to hold the attention of her clients with beautiful designs while maintaining the professionalism her field requires.

Communicating with Avery, I immediately related to her dedication to providing her clients with excellent results. Yet, through our email exchanges I got the sense that she’d lost a bit of the excitement she once had for her business while she was growing her client’s reputations. 

Understanding Avery’s desire to continue wowing her clients with outstanding service while simultaneously nurturing her own business, we created something that reignited her spark… I’m thrilled to share this stunning brand design project with you today!

Can you relate to Avery? Getting lost in growing your own business even as you’re doing the work you know in your heart you’re meant to be doing? 

I want to help you find your spark again.

Because even though design doesn’t fall into your zone of genius, it doesn't mean you can’t reap the amazing benefits of a beautiful business brand.

Let’s chat to find out exactly what you need to put your business back on the map - hit the link in my bio for the details

**Names and info of project changed per client’s request**
I know this will be a tough one to hear but there I know this will be a tough one to hear but there are areas in your business that you’re just not good at 😯

It’s ok though!

Honouring your life’s calling by doing the work that actually helps the people you want to serve with your offers? THAT should be your primary focus! Because THAT’S what will ensure that you grow your business while making an impact out there.

However, neglecting the areas of your business that you’re not the best at can be the reason you're stagnant.

Isn’t that ironic? Focusing your energy on your brilliance, the area that will actually allow your biz to thrive, could very well be the cause of your business not growing at all?

Does this sound like it might be happening to you: 

Getting lost in growing your own business even as you’re doing the work you know in your heart you’re meant to be doing? 

🔥I want to help you find your fire again.

Because even though design doesn’t fall into your zone of genius, it doesn't mean you can’t reap the amazing benefits of a beautiful business brand.

Let’s chat to find out exactly how we can make this happen for you!

Hit the link in my bio to tell me all about your biz baby ❤️

Bookings now open for 2023 🎉

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