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Our Polished Pages

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HELLO AND WELCOME!

I'm Nihaad, a graphic resource creator for creative entrepreneurs

I create templates & resources to help creative fempreneurs capture the attention of their DREAM clients with polished, on-brand graphics that truly sets them apart from the rest – giving them the confidence to shine online.

The digital market is bursting with incredibly talented individuals, all striving to leave their mark on the world. You need to stand out from the crowd!

This is where I can help…

a bit of background

How it all started

I am a civil engineering graduate from Cape Town who worked two years in industry before finally admitting that I’m just not interested in the corporate world. Two years may not seem that long, but I couldn’t stand the idea of spending any more time and energy doing something that did not give me the fulfilment I so desperately craved.

While going through the process of accepting that everything I’d worked for was not bringing me joy, I started a blog to help me find my calling; and since reading’s always been a constant in my life, it felt fitting to blog about books. Following my passion has lead to some incredible opportunities that I wouldn’t have explored otherwise; and I could never have guessed that it would bring me to this point: being my own boss.

This chapter started in 2018 when I was 20 weeks pregnant with my eldest son – feeling the little flutters of new life put things into perspective for me. I knew there was never going to be the “right” time to start a business and pursue something I was passionate about. I needed to begin right then and there.

With this bee in my bonnet, I decided to open an Etsy shop to sell caption writing services for Instagram. At this point in time I didn’t even have a website! But within a few weeks of starting, I was fully booked! And, not too long after that, I landed some of my DREAM clients!

One Friday afternoon, after posting about my services in a Facebook group, I received a message from a fellow Mom Boss who wanted to know who designed the graphics for my shop! 

Spoiler alert: I DID! 

The crazy thing was that she wanted to hire me (ME!!!) to design some Pinterest graphics for her – which I never even thought I COULD do.

After using every excuse in the book to avoid taking on this project, she booked me for my Instagram services just so I could create some graphics for her. And after a bit more convincing, I finally mustered the courage to accept the opportunity. 

The fellow Mom Boss has been an ongoing client of mine ever since, and also became my mentor and dearest friend!

This chance encounter is how I discovered my passion for graphic design and Canva template creation. It is also what taught me the importance of being surrounded by people who share your values, respect what matters most to you, and recognises your strengths even when you don’t notice them yourself. 

Of course, it hasn’t been all sunshine and roses. In fact, I’ve had my fair share of bumps and tears along the way which has forced me to be more firm in setting boundaries, communicating clearly and never compromising on things that are important to me. 

Being my own boss has not only allowed me to serve in my purpose and do work I adore, but it has given me a chance to pave the way toward a life my husband and I are building for our family. My business is the reason I am able to provide and contribute, save towards my children’s future, and give back to those who need it most.

This is exactly why I want to help YOU build a business you can be proud of – a business that makes you happy and unlocks all the possibilities you could ever imagine!

About Our Polished Pages

My Business Beliefs

I’m all about working smarter, not harder, so we can fill our days doing more of what we love. There’s no reason you should settle for anything that does not make you happy, and I want your business to give you the freedom to live a life of your own design. This is why, here at Our Polished Pages, we believe in:

  • Beautiful graphic design work that allows you to get in front of your dream clients, feeling like the absolute ROCKSTAR that you are!
  • Helping creatives establish a business culture they love by setting clear boundaries with clients and customers.
  • Strong, no-fluff content that allows you to connect with the very people you want to help in your business.
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Client Love

Helping women showcase their amazing talents with polished, scroll-stopping graphics is kinda my JAM. But, don’t take my word for it – have a look at what my clients have said about my work…
Vanessa Ryan

Working with Nihaad on launching countless digital products has not only saved me time and sanity, but her work directly leads to more profit. I feel loved and supported when Nihaad helps me with my products, courses and launches and I trust that her work will help me actually sell more of my templates!

Bluchic

You have a great knowledge of the online business world and are able to write copy + create beautiful designs that sell. Your assistance has allowed me to not feel so overwhelmed by all the launch tasks and has also helped to generate a profit in our business as your work brings out the best in our digital products.

Nicholette Styles

Working with Nihaad was such an incredible decision for me and my business! I am always so impressed by how well she captures the vision for my brand in what she designs. She consistently produces excellent quality work that fits in seamlessly with my brand.

Latest Posts

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So, you’ve created an epic lead magnet that offers your audience a ton of value - now what? 🤔How do you go about growing an email list? Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps: 1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page. 3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times: 👉Using eye-catching graphics to promote your freebie is a must. 👉Always add clear call-to-actions that directs people to your sign up page. 👉Add links to your opt in landing page wherever you can. 4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include: 💡Taking part in a summit 💡Exchanging lead magnets 💡Participating in a joint offer 💡Podcast interview 💡Guest blogging 💡Guest training Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche. Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING. 💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what? 🤔How do you go about growing an email list? Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps: 1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page. 3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times: 👉Using eye-catching graphics to promote your freebie is a must. 👉Always add clear call-to-actions that directs people to your sign up page. 👉Add links to your opt in landing page wherever you can. 4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include: 💡Taking part in a summit 💡Exchanging lead magnets 💡Participating in a joint offer 💡Podcast interview 💡Guest blogging 💡Guest training Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche. Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING. 💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what? 🤔How do you go about growing an email list? Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps: 1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page. 3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times: 👉Using eye-catching graphics to promote your freebie is a must. 👉Always add clear call-to-actions that directs people to your sign up page. 👉Add links to your opt in landing page wherever you can. 4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include: 💡Taking part in a summit 💡Exchanging lead magnets 💡Participating in a joint offer 💡Podcast interview 💡Guest blogging 💡Guest training Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche. Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING. 💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what? 🤔How do you go about growing an email list? Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps: 1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page. 3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times: 👉Using eye-catching graphics to promote your freebie is a must. 👉Always add clear call-to-actions that directs people to your sign up page. 👉Add links to your opt in landing page wherever you can. 4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include: 💡Taking part in a summit 💡Exchanging lead magnets 💡Participating in a joint offer 💡Podcast interview 💡Guest blogging 💡Guest training Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche. Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING. 💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what? 🤔How do you go about growing an email list? Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps: 1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page. 3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times: 👉Using eye-catching graphics to promote your freebie is a must. 👉Always add clear call-to-actions that directs people to your sign up page. 👉Add links to your opt in landing page wherever you can. 4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include: 💡Taking part in a summit 💡Exchanging lead magnets 💡Participating in a joint offer 💡Podcast interview 💡Guest blogging 💡Guest training Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche. Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING. 💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what? 🤔How do you go about growing an email list? Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps: 1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page. 3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times: 👉Using eye-catching graphics to promote your freebie is a must. 👉Always add clear call-to-actions that directs people to your sign up page. 👉Add links to your opt in landing page wherever you can. 4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include: 💡Taking part in a summit 💡Exchanging lead magnets 💡Participating in a joint offer 💡Podcast interview 💡Guest blogging 💡Guest training Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche. Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING. 💖Swing by for a read by clicking the link in my bio!
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So, you’ve created an epic lead magnet that offers your audience a ton of value - now what? 🤔How do you go about growing an email list? Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps: 1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page. 3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times: 👉Using eye-catching graphics to promote your freebie is a must. 👉Always add clear call-to-actions that directs people to your sign up page. 👉Add links to your opt in landing page wherever you can. 4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include: 💡Taking part in a summit 💡Exchanging lead magnets 💡Participating in a joint offer 💡Podcast interview 💡Guest blogging 💡Guest training Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche. Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING. 💖Swing by for a read by clicking the link in my bio!
4 weeks ago
View on Instagram |
1/5
In a previous post I shared some lead magnet ideas for your online service based business, and also recommended Canva templates (which you can find in my shop 😉) to help you whip up something in a jiffy… But, whether you choose to go with an ebook, a workbook or a checklist, there are some pages, I believe, you should always try to include in your freebie to make it easier for your audience to consume. 1️⃣A beautiful cover page with the freebie title. How many files are currently sitting in your downloads folder on your computer? Your cover will make it easy to spot your document so that it does not get lost in that sea of downloads. 2️⃣An about page introducing you & your business. You want your new subscribers to become familiar with you and your business right off the bat. Your about page is where you get to start building connection and trust with those who are most likely going to hire you in the future. 3️⃣An overview page summarizing the core content. Give your new subscriber a brief of what they can expect from this document they just downloaded. This will encourage them to actually use the lead magnet instead of letting it gather virtual dust bunnies. 4️⃣Content pages explaining your main points. The most important part of your lead magnet is the actual content, and you need to be sure your design presents this content in the best possible way. 5️⃣Call-to-action page introducing your service. The most important page when it comes to the next step you want your new subscriber to take - not adding a CTA page will have you losing out on opportunities to sign on new clients! Do you think I left anything out? Let me know in the comments below if you’ve not added any of these pages to your lead magnet. 👉🏽👉🏽👉🏽And remember: you can head over to my shop by clicking the link in my bio for my Canva Lead Magnet Template which was designed to help you provide your audience with incredible value, letting them know exactly why they should hire YOU!👈🏽👈🏽👈🏽
In a previous post I shared some lead magnet ideas for your online service based business, and also recommended Canva templates (which you can find in my shop 😉) to help you whip up something in a jiffy… But, whether you choose to go with an ebook, a workbook or a checklist, there are some pages, I believe, you should always try to include in your freebie to make it easier for your audience to consume. 1️⃣A beautiful cover page with the freebie title. How many files are currently sitting in your downloads folder on your computer? Your cover will make it easy to spot your document so that it does not get lost in that sea of downloads. 2️⃣An about page introducing you & your business. You want your new subscribers to become familiar with you and your business right off the bat. Your about page is where you get to start building connection and trust with those who are most likely going to hire you in the future. 3️⃣An overview page summarizing the core content. Give your new subscriber a brief of what they can expect from this document they just downloaded. This will encourage them to actually use the lead magnet instead of letting it gather virtual dust bunnies. 4️⃣Content pages explaining your main points. The most important part of your lead magnet is the actual content, and you need to be sure your design presents this content in the best possible way. 5️⃣Call-to-action page introducing your service. The most important page when it comes to the next step you want your new subscriber to take - not adding a CTA page will have you losing out on opportunities to sign on new clients! Do you think I left anything out? Let me know in the comments below if you’ve not added any of these pages to your lead magnet. 👉🏽👉🏽👉🏽And remember: you can head over to my shop by clicking the link in my bio for my Canva Lead Magnet Template which was designed to help you provide your audience with incredible value, letting them know exactly why they should hire YOU!👈🏽👈🏽👈🏽
In a previous post I shared some lead magnet ideas for your online service based business, and also recommended Canva templates (which you can find in my shop 😉) to help you whip up something in a jiffy… But, whether you choose to go with an ebook, a workbook or a checklist, there are some pages, I believe, you should always try to include in your freebie to make it easier for your audience to consume. 1️⃣A beautiful cover page with the freebie title. How many files are currently sitting in your downloads folder on your computer? Your cover will make it easy to spot your document so that it does not get lost in that sea of downloads. 2️⃣An about page introducing you & your business. You want your new subscribers to become familiar with you and your business right off the bat. Your about page is where you get to start building connection and trust with those who are most likely going to hire you in the future. 3️⃣An overview page summarizing the core content. Give your new subscriber a brief of what they can expect from this document they just downloaded. This will encourage them to actually use the lead magnet instead of letting it gather virtual dust bunnies. 4️⃣Content pages explaining your main points. The most important part of your lead magnet is the actual content, and you need to be sure your design presents this content in the best possible way. 5️⃣Call-to-action page introducing your service. The most important page when it comes to the next step you want your new subscriber to take - not adding a CTA page will have you losing out on opportunities to sign on new clients! Do you think I left anything out? Let me know in the comments below if you’ve not added any of these pages to your lead magnet. 👉🏽👉🏽👉🏽And remember: you can head over to my shop by clicking the link in my bio for my Canva Lead Magnet Template which was designed to help you provide your audience with incredible value, letting them know exactly why they should hire YOU!👈🏽👈🏽👈🏽
our_polished_pages
our_polished_pages
•
Follow
In a previous post I shared some lead magnet ideas for your online service based business, and also recommended Canva templates (which you can find in my shop 😉) to help you whip up something in a jiffy… But, whether you choose to go with an ebook, a workbook or a checklist, there are some pages, I believe, you should always try to include in your freebie to make it easier for your audience to consume. 1️⃣A beautiful cover page with the freebie title. How many files are currently sitting in your downloads folder on your computer? Your cover will make it easy to spot your document so that it does not get lost in that sea of downloads. 2️⃣An about page introducing you & your business. You want your new subscribers to become familiar with you and your business right off the bat. Your about page is where you get to start building connection and trust with those who are most likely going to hire you in the future. 3️⃣An overview page summarizing the core content. Give your new subscriber a brief of what they can expect from this document they just downloaded. This will encourage them to actually use the lead magnet instead of letting it gather virtual dust bunnies. 4️⃣Content pages explaining your main points. The most important part of your lead magnet is the actual content, and you need to be sure your design presents this content in the best possible way. 5️⃣Call-to-action page introducing your service. The most important page when it comes to the next step you want your new subscriber to take - not adding a CTA page will have you losing out on opportunities to sign on new clients! Do you think I left anything out? Let me know in the comments below if you’ve not added any of these pages to your lead magnet. 👉🏽👉🏽👉🏽And remember: you can head over to my shop by clicking the link in my bio for my Canva Lead Magnet Template which was designed to help you provide your audience with incredible value, letting them know exactly why they should hire YOU!👈🏽👈🏽👈🏽
1 month ago
View on Instagram |
2/5
Whether you are creating an ebook, workbook, checklist or any sort of PDF for your lead magnet, you are going to need some design help to put it all together. If design is not your strong suit (and that’s totally okay!) you may struggle for hours putting something semi-decent together. You may even find some really cool free templates in Canva which you can piece together to create your lead magnet. While these are both options you can explore, here are the stumbling blocks that may just trip your up and cost you even more time: 🧱 your content won’t flow easily, making it hard for your audience to consume and actually take the action you want them to take. 🧱 the look and feel of your document may not appeal to your audience OR it may not look professional at all which could make them doubt your expertise - yikes! 🧱 mix matching templates from the Canva library may look odd if you don’t know how to design for total brand cohesion, which will throw off the person trying to consume the content of the lead magnet. So, with all this in mind, don’t you think a template that has a) been designed to put your content in the best light AND b) already has all the pages you need so you don’t have to worry about your lead magnet looking mismatched, is the perfect solution? I think so! And, I know exactly where you can find one too… 👉🏽👉🏽👉🏽Head over to my shop by clicking the link in my bio for my latest drop - the Canva Lead Magnet Template.👈🏽👈🏽👈🏽 You’ll also find templates which I designed especially with online service providers in mind such as client welcome packets, service & pricing guides, Instagram squares, Brand Kits, and even templates to get you started with Reels! Now tell me, how are you going to create your epic lead magnet? Will you be using Canva templates? Let me know in the comments 👇🏽
our_polished_pages
our_polished_pages
•
Follow
Whether you are creating an ebook, workbook, checklist or any sort of PDF for your lead magnet, you are going to need some design help to put it all together. If design is not your strong suit (and that’s totally okay!) you may struggle for hours putting something semi-decent together. You may even find some really cool free templates in Canva which you can piece together to create your lead magnet. While these are both options you can explore, here are the stumbling blocks that may just trip your up and cost you even more time: 🧱 your content won’t flow easily, making it hard for your audience to consume and actually take the action you want them to take. 🧱 the look and feel of your document may not appeal to your audience OR it may not look professional at all which could make them doubt your expertise - yikes! 🧱 mix matching templates from the Canva library may look odd if you don’t know how to design for total brand cohesion, which will throw off the person trying to consume the content of the lead magnet. So, with all this in mind, don’t you think a template that has a) been designed to put your content in the best light AND b) already has all the pages you need so you don’t have to worry about your lead magnet looking mismatched, is the perfect solution? I think so! And, I know exactly where you can find one too… 👉🏽👉🏽👉🏽Head over to my shop by clicking the link in my bio for my latest drop - the Canva Lead Magnet Template.👈🏽👈🏽👈🏽 You’ll also find templates which I designed especially with online service providers in mind such as client welcome packets, service & pricing guides, Instagram squares, Brand Kits, and even templates to get you started with Reels! Now tell me, how are you going to create your epic lead magnet? Will you be using Canva templates? Let me know in the comments 👇🏽
1 month ago
View on Instagram |
3/5
As an online service provider, list building can be tricky if you are using the same strategies as infopreneurs or digital product sellers. In fact, if you are using those strategies, you are setting yourself up for disappointment when it comes to finding dream clients! Here are 3 common mistakes I see many new online service providers make with their opt-in offer: 1️⃣Using A Service & Pricing Guide As A Lead Magnet When you are promoting a paid offer online, you should always make sure that important information regarding your offer is easy to find. This becomes even more necessary with services because people are less likely to jump through hoops to learn about a service, especially if they don’t know you. I’ve seen many online service providers use their service & pricing guide as an opt in – this is a big mistake for two reasons… Your service & pricing guide does not offer any sort of value to your audience and does not give you the opportunity to build trust with people who come into contact with your business. Asking people to subscribe to your list in order to receive your service & pricing guide is making it harder for potential clients to work with you. 2️⃣ Using Discovery Calls As An Opt In This may be an unpopular opinion, but the reason I believe it is a mistake to offer a discovery call as an opt in is that you are giving up your valuable time (and expertise) to someone who can easily turn around and not even give you a second thought. Or worse, use what they’ve gotten out of the call and do it themselves! 3️⃣ Creating An Opt In That Competes With Your Service This is a BIG NO-NO because when you create a freebie that directly competes with your main offer, you are building a list of subscribers who are unlikely to hire you. You are attracting subscribers who would like to DIY instead of outsource – not a potential paying client. 🤔I’m curious… What are your thoughts on using discovery calls as an opt-in? Have they been successful for you? Or are you over it? Let me know in the comments below!
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As an online service provider, list building can be tricky if you are using the same strategies as infopreneurs or digital product sellers. In fact, if you are using those strategies, you are setting yourself up for disappointment when it comes to finding dream clients! Here are 3 common mistakes I see many new online service providers make with their opt-in offer: 1️⃣Using A Service & Pricing Guide As A Lead Magnet When you are promoting a paid offer online, you should always make sure that important information regarding your offer is easy to find. This becomes even more necessary with services because people are less likely to jump through hoops to learn about a service, especially if they don’t know you. I’ve seen many online service providers use their service & pricing guide as an opt in – this is a big mistake for two reasons… Your service & pricing guide does not offer any sort of value to your audience and does not give you the opportunity to build trust with people who come into contact with your business. Asking people to subscribe to your list in order to receive your service & pricing guide is making it harder for potential clients to work with you. 2️⃣ Using Discovery Calls As An Opt In This may be an unpopular opinion, but the reason I believe it is a mistake to offer a discovery call as an opt in is that you are giving up your valuable time (and expertise) to someone who can easily turn around and not even give you a second thought. Or worse, use what they’ve gotten out of the call and do it themselves! 3️⃣ Creating An Opt In That Competes With Your Service This is a BIG NO-NO because when you create a freebie that directly competes with your main offer, you are building a list of subscribers who are unlikely to hire you. You are attracting subscribers who would like to DIY instead of outsource – not a potential paying client. 🤔I’m curious… What are your thoughts on using discovery calls as an opt-in? Have they been successful for you? Or are you over it? Let me know in the comments below!
1 month ago
View on Instagram |
4/5
As an online service provider, it can be tricky to find the right lead magnet idea for your audience since you don’t want your free offer to compete with your paid offers. But, with some research and a bit of thought, it is entirely possible to create a freebie that ticks all the right boxes. Here are 3 simple lead magnet ideas you can use to grow your email list and attract an audience filled with your dreamy, soulmate clients… 1️⃣A fillable workbook or planner Using a fillable workbook or planner is a great lead magnet idea for an online service based business, since you can use this as a way to prepare your dream clients for when they start to work with you. Not only does this help your audience overcome a specific pain point, but it also educates them on a topic within your niche that they’ll need to know about when they hire you. 2️⃣Training in the form of an ebook or video Oftentimes as service providers we can forget small details that a client may need extra clarification on to avoid bumps later on in the project process. Offering some sort of training on a specific topic that tends to cause problems during a project, can be highly beneficial to both you and your potential dream client. 3️⃣A checklist A checklist is a simple, yet effective, way to guide your audience through a specific process in your niche that they’d need to complete just before hiring you for your services. Using a checklist as a lead magnet can give your audience much needed clarity, while showcasing the importance of the service you offer – and, why it is better left to the experts, a.k.a. YOU. What kind of lead magnet do you plan on creating for your business? Tell me about it in the comments below 🙋‍♀️
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•
Follow
As an online service provider, it can be tricky to find the right lead magnet idea for your audience since you don’t want your free offer to compete with your paid offers. But, with some research and a bit of thought, it is entirely possible to create a freebie that ticks all the right boxes. Here are 3 simple lead magnet ideas you can use to grow your email list and attract an audience filled with your dreamy, soulmate clients… 1️⃣A fillable workbook or planner Using a fillable workbook or planner is a great lead magnet idea for an online service based business, since you can use this as a way to prepare your dream clients for when they start to work with you. Not only does this help your audience overcome a specific pain point, but it also educates them on a topic within your niche that they’ll need to know about when they hire you. 2️⃣Training in the form of an ebook or video Oftentimes as service providers we can forget small details that a client may need extra clarification on to avoid bumps later on in the project process. Offering some sort of training on a specific topic that tends to cause problems during a project, can be highly beneficial to both you and your potential dream client. 3️⃣A checklist A checklist is a simple, yet effective, way to guide your audience through a specific process in your niche that they’d need to complete just before hiring you for your services. Using a checklist as a lead magnet can give your audience much needed clarity, while showcasing the importance of the service you offer – and, why it is better left to the experts, a.k.a. YOU. What kind of lead magnet do you plan on creating for your business? Tell me about it in the comments below 🙋‍♀️
1 month ago
View on Instagram |
5/5
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