When it comes to branding your business, there’s a ton of different advice out there on what you should be doing in order to grow and scale for long term success. But, the reality is that success doesn’t look the same for every business owner out there, and so each person would take a different route to brand their businesses depending on the stage they’re in, and what they are able to inves[...]
One of the most common “calls for help” I get from customers is to create a color palette for their businesses. Now, while I admire them for wanting to get this finalized (and that they understand the importance of brand aesthetics) I like to remind them that their brand is more than just a color palette.The term “branding” is thrown about so often these days – and with good reason!A bra[...]
The online business market is a competitive and saturated space filled with talented creatives. And, with new businesses popping up every single day, it can be tough for internet users to know who to trust.By now I’m sure you know that branding your business is an all important step if you have any hopes of reaching your target market and attracting your DREAM CLIENT.But, why exactly should you[...]
If you’re wondering about whether you should start an online business, I’ll be the girl right in front of the crowd chanting “DO IT! DO IT! DO IT!” Seriously, I LOVE being my own boss. Setting my own targets, working according to my own schedule, and growing at my own pace - this kind of freedom is what makes my heart very happy.And, working with clients, helping them overcome a struggle[...]
So, you’ve created an epic lead magnet that offers your audience a ton of value, you wrote a warm welcoming sequence that delivers your freebie and nurtures new subscribers into becoming clients later down the road, now what?Where exactly does the “list building” part come in?In other words - How do you go about growing an email list?How are these people meant to find you so they can sign up[...]
Raise your hand if you ever went weeks without checking in with your email list…Hey, I’m guilty of this too! During the busy seasons of business it can be difficult to keep up with everything and sometimes your email list bears the brunt of it. And, no matter how hard you try to make time to type out a newsletter, you are just too drained to come up with anything worth sending.So your email co[...]
No matter how much (or how little) experience you have in the online business world, by now you will already know the importance of building an email list and why a lead magnet is such a great way to do it.But, as an online service provider, list building can be tricky if you are using the same strategies as infopreneurs or digital product sellers. In fact, I am willing to state right here, right[...]
Using an opt in or lead magnet is a fantastic way to grow an email list for any online business owner. However, a lot of the times, lead magnets get overlooked by online service based businesses who are trying to attract dream clients.Perhaps you (an online service provider) think an opt in is only something digital product sellers should be using in their marketing strategies, or maybe you simply[...]
If you want to grow your email list and build an audience filled with people who’d stand in line to work with you, then you have got to focus on these two things:Quality content that is of value to your audienceA strong opt-in or lead magnet that helps your audienceOf course, there are many other factors that could contribute towards email list growth, BUT, for online service providers with litt[...]
It took me quite a while to truly understand the power of email marketing as an online service provider.Like most, I focused all my energy and resources building my Instagram Profile without giving much thought to long term strategy for finding new clients. I thought that it was more important to have an established social media profile instead of working on growing my email list and nurturing peo[...]