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The type of brand investment to make at every stage of business
When it comes to branding your business, there’s a ton of different advice out there on what you should be doing in order to grow and scale for long term success. But, the reality is that success doesn’t look the same for every business owner out there, and so each person would take a different […]
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Components of a strong brand that attracts your dream clients
One of the most common “calls for help” I get from customers is to create a color palette for their businesses. Now, while I admire them for wanting to get this finalized (and that they understand the importance of brand aesthetics) I like to remind them that their brand is more than just a color […]
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Why you need to establish a cohesive brand for your business
The online business market is a competitive and saturated space filled with talented creatives. And, with new businesses popping up every single day, it can be tough for internet users to know who to trust. By now I’m sure you know that branding your business is an all important step if you have any hopes […]
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5 things stopping your dream client from working with you
If you’re wondering about whether you should start an online business, I’ll be the girl right in front of the crowd chanting “DO IT! DO IT! DO IT!” Seriously, I LOVE being my own boss. Setting my own targets, working according to my own schedule, and growing at my own pace – this kind of […]
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How to promote your freebie to grow your email community
So, you’ve created an epic lead magnet that offers your audience a ton of value, you wrote a warm welcoming sequence that delivers your freebie and nurtures new subscribers into becoming clients later down the road, now what? Where exactly does the “list building” part come in? In other words – How do you go […]