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Branding / Dream Clients

Components of a strong brand that attracts your dream clients

One of the most common “calls for help” I get from customers is to create a color palette for their businesses. Now, while I admire them for wanting to get this finalized (and that they understand the importance of brand aesthetics) I like to remind them that their brand is more than just a color palette.

The term “branding” is thrown about so often these days – and with good reason!

A brand is the identity of a business. The first thing people see when they come into contact with you. If your brand does not give a good impression, it’s really hard to recover the interest of any potential customers/clients. 

But what exactly makes up a brand?

A strong brand is made up of a few components that work together harmoniously to bring your vision and personality to life. It is important for these elements to compliment each other or else your branding will come across as confusing and all over the place. And, unless these are the traits of your target audience, you are going to turn people away from your business before they even make a move to interact with you.

In this blog post I am going to share the 7 components of a strong brand that will help you attract your dream clients.

Components of a strong brand that attracts your target audience

1| A Color Palette

Whenever I begin working on a new design project I’ll always start off by creating a color palette. The color palette is the base of a brand so it is important that they are chosen carefully.

When deciding on brand colors you need to remember that it is not so much about what colors you like, but more about what colors would be appealing to the person you are looking to attract to your business, and eventually work with you.

You also want to be sure that the colors you choose do not contradict your brand vision and purpose. For example, a little bakery who specializes in quirky cupcakes wouldn’t choose brand colors that are natural and rustic. They’d go for bright, cheerful colors that compliments the product they’re best known for.

2| Font Styles

I like to recommend choosing 2 – 3 font styles that work well together. My business brand makes use of serif, sans-serif, as well as a script font that I use very sparingly throughout my designs. Typically, I’d only pair the script font with the sans-serif font for a clean, polished look, never using all three fonts together at once.

Google Fonts is a great place to find free fonts, while Creative Market offers many high quality fonts for all budgets.

3| Logos

The next part of the branding process would be to finalize the business logos. I like to have one main logo and three submarks which can also be used as secondary logos. 

You logo is going to be what people are going to recognize you by before they even get to read your business name, so you want it to be something that’s easy to remember. Something that will stick at the back of their minds and become familiar.

Of course, if you want an elaborate logo with a lot of details then that’s completely up to you and your branding. But, I prefer to opt for simple logos that packs a punch. They should be impactful yet subtle, instantly recognizable and very specific to the brand.

4| Imagery

An image has the power to make or break your overall branding, which is why it is so important to choose photographs that are of high quality, and fits in with the feel of your business. There is NO excuse for grainy, poor quality images in this day and age with free resources such as Unsplash and Canva.

However, as your business begins to grow, you’ll find yourself looking for images that are more exclusive. This is where styled stock photo subscription sites such as ColorJoy Stock come into play. With access to over 4000 stock photos to uplevel your visuals and attract your dream clients, you can rest assured that your brand will look the part of a confident pro!

5| Patterns and Textures

Incorporating patterns or textures into business branding has become increasingly popular over the last couple of years as it adds an added bit more personality to a brand. 

Using this type of element will also give your audience something extra to remember you by, increasing the chances of your visibility and familiarity. 

The important thing to remember when choosing a pattern or texture is to treat it the same as any other brand component – it needs to work well with the rest of your branding or else it will just seem out of place.

6 | Graphics

While your branding may work like a dream on your website, you need to remember to incorporate it into all aspects of your business; including the social media platforms you’re using.

A great way to do this, especially if you’re sticking to a strict budget, is through Canva Templates which I also sell in my shop.

Using templates is a great way to remain consistent in your branding since the design of the graphics are already created to work well together. All you need to do is add in your brand colors, fonts, images and content, making it super easy to keep your business looking professional all over the world wide web!

7 | Collaterals

The final bit that you may not even think about incorporating your brand style into are your collaterals, ie. ebooks, opt ins, workbooks, pricing guides etc that you usually hand over to potential or existing clients.

Adding your branding to these items will ensure that your vision, personality and business values are carried over to anyone who wants to work with you and they’ll know whether or not you’ll be the right fit for what they need.

If these items don’t fit in with the rest of your branding, you won’t come across as the professional expert you want your clients to believe you are.

If you are struggling to put together a client welcome pack for your service-based business, I have a few different Canva Template options just waiting for you to add your own special branded touch to truly make them your own.

To ensure that your brand remains consistent and cohesive, you need to stick to your branded items. It is good practice to keep your logos, font styles, color palette, images, etc together in a brandboard which you can always refer to when needed. This especially comes in handy when you outsource tasks that require your branding.

Want to know the exact brand style you should have to start attracting, wowing and booking your DREAM clients? Take the quiz below to discover the dreamy brand for your biz…

TAGS:attracting dream clientsBrandingbusinessbusiness brandingcanva templatesdream clients
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Hi, I’m Nihaad!

Hi, I’m Nihaad!

I help lady bosses attract their very own tribe online with polished, on-brand graphics that truly sets them apart from the rest – giving them the confidence to stand in front of their dream clients.

Categories

  • Branding
  • Canva
  • Dream Clients
  • Graphic Design

Recent Posts

  • The types of Pinterest graphics you need to promote your biz and boost brand awareness
  • How to transform any Canva templates into unique graphics for a consistent brand look
  • How to keep the integrity of your brand when using Canva templates

It’s one thing to have a beautiful brand design. It’s one thing to have a beautiful brand design. It’s something else entirely to actually implement it so you can reap the benefits of a recognizable brand.

I’ve seen so many online business owners launch a stunning business brand, only to have them completely lose track of it because they’re disorganized or simply have no idea how to apply the brand to their visuals.

If you want to build a business that’s memorable so you can capture the eyes (and hearts) of your audience for a sold out launch, then you need to be consistent in the way you use your brand.

That being said, here are 5 small ways to intentionally implement your brand this week:

1️⃣Replace your old email newsletter header
2️⃣Update your Instagram Highlight covers
3️⃣Publish an Instagram post using a Canva template customized with your branding
4️⃣Create updated promo graphics for your core offer
5️⃣Update your Pinterest Profile cover

Need help to do this quick, quick? 

Click your way over to the link in my bio for Canva templates to create a consistent brand for your biz!
At the end of last year I received a message via m At the end of last year I received a message via my Etsy shop from someone who found my Canva templates on Pinterest.

The interesting bit? The screenshot she sent was of a template set that I updated more than 2 years ago!

What does that tell you?

Pinterest will bring traffic to your stuff, YEARS down the road!

It’s a great way to send people to your website so they can learn more about your business and all the incredible ways you can help them.

Pinterest is also a fantastic way to build awareness around your brand so that your audience becomes more familiar with your business.

And, what better way to do this than to establish a consistent brand with stunning visuals?

As it is with content sharing platforms, there are two ways to build brand awareness with your visuals:

1️⃣ THROUGH YOUR PROFILE

When someone lands on your profile, you want your brand visuals to draw their attention so they instantly become familiar with your business. This way, each time they see your content, they’ll immediately identify it as yours; which will make you top of mind.

2️⃣ THROUGH THE CONTENT BEING SHARED FROM YOUR PROFILE

Using a consistent aesthetic for your visuals when sharing content will allow for your audience to recognize your work while scrolling. This is a powerful way to build familiarity and connection, while also standing out from every other business they come in contact with online.

Wanna know which Pinterest graphics you should use for each of these so that you can build brand awareness with your visuals? 👆Swipe for the breakdown!
I’ve been lurking around in some Facebook groups I’ve been lurking around in some Facebook groups (in a non-stalker-like manner, please don’t be concerned 😅) trying to find reasons holding people back from making use of Canva templates in their businesses.
 
Want to know what popped up the most?
 
👉👉👉The fear that their graphics will end up looking like everyone else’s.
 
Of course, that’s a valid concern to have. None of us want our businesses to get lost on the internet!

So how exactly can you get the most out of using Canva templates while still making sure that your visuals stand out from the next business out there?

1️⃣ Write your copy beforehand
2️⃣ Customize text with your brand font
3️⃣ Change all design elements with your colour palette
4️⃣ Add your own on-brand photos in the image placeholders
5️⃣ Make use of on-brand stickers, animations, patterns or textures

Tap the link in my bio for the full blog post where I dive into each of these tips a bit more, or swipe for a quick breakdown.

Seriously, if you want your audience to stop feeling bored out of their minds… give them reason to go ‘what’s going on over here 👀’ by keeping these 5 simple customization tips in mind the next time you use Canva templates!
 
Thank me later, friend!

Speaking of Canva templates, remember I launched a brand new set of Pinterest templates in the shop designed to make your audience take a closer look at your sh*t!

Click your way over to the link in my bio ❤️
Last week I stumbled across a Reel made by a mom o Last week I stumbled across a Reel made by a mom of 7 where she gave her best piece of advice on how she gets it all done: “If it takes less than 5 minutes, do it now”
 
I’ve been trying to implement this in my day to day and it’s a freaking game changer!
 
😮‍💨 The dishes are not piling up in the kitchen sink…
 
😮‍💨 The kids' toys are not taking over the entire house…
 
😮‍💨 The laundry gets packed away instead of standing around until the next time we do the washing 😅😅😅
 
This got me thinking about our businesses...
 
What is a small task you can do right now, that your future self will thank you for?
 
👉👉👉 Here’s one: Take one piece of content, create 3 different Pinterest graphics for it and pin it to at least 2 relative boards in your profile.
 
Now I know what you’re thinking - “Designing Pinterest graphics will take longer than 5 minutes, Nihaad!”
 
Uhm… yeah it will! If you're not using Canva templates!!!
 
And, thankfully, I just dropped a new set of Pinterest templates in my shop for you to complete this 5 minute task yourself.

🎁🎁🎁 Don’t wanna buy templates right now? No prob, friend! You can totally grab some Pinterest templates from my free Canva library! 🎁🎁🎁

Click your way over to the link in my bio ❤️
Creating stunning visuals for online businesses is Creating stunning visuals for online businesses is kinda my JAM 😇

Staying true to a brand identity while creating stunning visuals to attract dream clients and customers is how I create MAGIC for your business 🧙

This is exactly why I felt so drawn to the email I received with the subject line “Can you help my business?”

Avery Smith is a Licensed Realtor who extends her services to corporate estate agencies looking to provide their clients with a premium level of client care. 

After going through my Dreamy Biz Brand Quiz, Avery realized she needed to uplevel the look and feel of her business to match the high level of service she provides. And, since her work tends to be more serious, she wanted to add a fun, personal touch to her visuals to intrigue her clients. Her overall aim was for her new brand and visuals to hold the attention of her clients with beautiful designs while maintaining the professionalism her field requires.

Communicating with Avery, I immediately related to her dedication to providing her clients with excellent results. Yet, through our email exchanges I got the sense that she’d lost a bit of the excitement she once had for her business while she was growing her client’s reputations. 

Understanding Avery’s desire to continue wowing her clients with outstanding service while simultaneously nurturing her own business, we created something that reignited her spark… I’m thrilled to share this stunning brand design project with you today!

Can you relate to Avery? Getting lost in growing your own business even as you’re doing the work you know in your heart you’re meant to be doing? 

I want to help you find your spark again.

Because even though design doesn’t fall into your zone of genius, it doesn't mean you can’t reap the amazing benefits of a beautiful business brand.

Let’s chat to find out exactly what you need to put your business back on the map - hit the link in my bio for the details

**Names and info of project changed per client’s request**
I know this will be a tough one to hear but there I know this will be a tough one to hear but there are areas in your business that you’re just not good at 😯

It’s ok though!

Honouring your life’s calling by doing the work that actually helps the people you want to serve with your offers? THAT should be your primary focus! Because THAT’S what will ensure that you grow your business while making an impact out there.

However, neglecting the areas of your business that you’re not the best at can be the reason you're stagnant.

Isn’t that ironic? Focusing your energy on your brilliance, the area that will actually allow your biz to thrive, could very well be the cause of your business not growing at all?

Does this sound like it might be happening to you: 

Getting lost in growing your own business even as you’re doing the work you know in your heart you’re meant to be doing? 

🔥I want to help you find your fire again.

Because even though design doesn’t fall into your zone of genius, it doesn't mean you can’t reap the amazing benefits of a beautiful business brand.

Let’s chat to find out exactly how we can make this happen for you!

Hit the link in my bio to tell me all about your biz baby ❤️

Bookings now open for 2023 🎉

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