Ronnetta Stokes-Wagstaff — RSW Life Coaching

Coaching Program Assets

Ronnetta came to me with a big vision and a brand new rebrand — but her visuals weren’t doing her message justice. Despite working with a designer previously, her graphics weren’t communicating her expertise or connecting with the people she most wanted to help.

With a newly redesigned website and refreshed brand, she needed someone who could take that new identity and carry it consistently across every touchpoint in her business — so her audience could see, feel, and trust her as the expert she truly is.

Project scope:

Program slide deck (100+ presentation slides), program thumbnails, worksheets, and a PDF lead magnet.

Other details:

The new brand identity needs to be carried consistently across every touchpoint in her business.

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basic brand package

Kind words

From client

"Your expertise in graphic design has been invaluable to our success so far"

Your graphic design skills have greatly contributed to our success on social media, our monthly newsletters, course module layout, and our yearly planner. Any future projects will undoubtedly benefit from your input. It’s been an absolute pleasure working with you.
— Emily, Health Coach
basic brand package

The Before

The After

Big vision. Beautiful new brand. Visuals that still weren't telling the story.

When Ronnetta first reached out, she had already invested in a rebrand and a website redesign — but her program assets and marketing graphics were still rooted in her old visual identity. While her new brand represented a fresh direction, a deeper understanding of her clients, and an evolved way of working, her existing graphics hadn’t caught up yet. The disconnect meant her audience wasn’t experiencing the full picture of who she had grown into — and the transformation she was now equipped to offer them.

Once her program assets, slide deck, worksheets, and lead magnet were designed to work together as one cohesive, on-brand experience, everything shifted. Ronnetta could finally promote her signature program with pride, show up consistently across every touchpoint, and let her visuals do the talking — so her audience could see and trust her expertise before a single conversation took place.

The Challenge

The Transformation

  • Visuals that weren't communicating her message or connecting with her target audience
  • A fresh rebrand that hadn't yet translated consistently across her program and marketing materials
  • Graphics that didn't reflect the quality and transformation of her signature coaching program
  • A complete, cohesive suite of program assets — 100+ slide deck, thumbnails, worksheets, and lead magnet — all aligned to her new brand
  • A consistent visual presence across every touchpoint, establishing her as a trusted expert
  • Confidence to promote her program, and grow her email list with visuals that finally matched her vision

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