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How to promote your freebie to grow your email community

So, you’ve created an epic lead magnet that offers your audience a ton of value, you wrote a warm welcoming sequence that delivers your freebie and nurtures new subscribers into becoming clients later down the road, now what?

Where exactly does the “list building” part come in?

In other words – How do you go about growing an email list?

How are these people meant to find you so they can sign up to your list?

In this blog post I am going to be answering these questions so that you can have a clear plan moving forward and not spend a second of your time on anything that does not actively grow your list with your dream peeps.

How does one GROW an email list?
How to promote your freebie to grow your email community

There are many different moving parts when it comes to email marketing – creating a lead magnet and setting up a welcome sequence forming part of this system. 

But that still leaves a big gap in the whole plan – getting subscribers so that you can actually have an email list.

The idea is that you direct as much traffic as possible to your sign up form or landing page. The question that remains is: where will this traffic come from? 

There are a few ways to get traffic directed to your subscription form, but what it comes down to is “promoting your free offer” on platforms outside of your website or landing page (the space where your subscription form is being hosted) so that new people can be diverted back to your form to sign up.

Let’s take a look at some options you can consider using so that more people can find you and join your email list…

4 ways to promote your freebie to grow your email list

1| A blog hosted on your business website

Your website should always be your main focus when creating content because it is the one space online you have the most control over.

Whether you’re using multiple platforms or a single platform to share content, your main goal should always be to drive traffic back to your website.

Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

Sharing content related to a lead magnet you created will ensure that you are guiding new visitors through a specific topic in a way that flows well and makes sense to them. In turn, you can anticipate what their needs and struggles are so you can offer solutions and results – aka your service.

2| Share your form on different pages and sections of your site

Your home page, footer area, about page, service page, sidebar – all these are prime places to add your subscription form to so people will sign up when they land on your site.

You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page. 

A few key things to keep in mind are to make it visible, to place it in an area that makes sense to the overall flow of your website and to make sure that you are not pushing it up the design hierarchy if there are more important things that makes sense for you to focus on in your business.

Example, if your top priority is to get people on your services page, then you’ll want the subscription form to be placed below the area that will divert people to your services page.

3| Share content related to your lead magnet on social media

Posting your content on social media will help get your business in front of a wider audience, which means more eyes on your lead magnet and a higher chance for new subscribers to join your list.

When you are posting on social media there are a few things you need to remember doing at all times:

  • Using eye-catching graphics to promote your freebie is a must. Your graphic should ideally have a mock-up of your lead magnet, along with a short description of what it is so your audience knows what to expect and how it will help them.
  • Always add clear call-to-actions that directs people to your sign up page. Never assume people would just know what to do, make it as easy as possible for them to get their hands on your lead magnet, and provide clear instructions that make it simple for them to follow through.
  • Add links to your opt in landing page wherever you can. Whether it’s in your bio or within a caption, be sure that you are adding the link so people can easily spot and click on it. 

As beneficial as social media can be to the growth of your business, it is important that you don’t feel the pressure to show up on all the platforms out there. It is recommended to choose one platform that you enjoy using and that you’re comfortable with to show up consistently.

When you are able to dedicate more time and resources on another app, you can then add it to your marketing strategy at a later stage. Remember, it’s better to have an engaged audience on one platform than to have uninterested audiences on many different platforms.

4| Collaborate with a business in a complementary niche

There’s something really special about two businesses partnering up on a project. Running an online business becomes isolating at times, so when a collaboration happens, it can be a breath of fresh air for both the business as well as the owner – aka YOU.

Making friends, building connections, and learning about a different niche, are all big benefits for any business. But a huge plus about collaboration is the opportunity to get in front of a new audience.

This means that you can get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients! This can be hard to do on your own when social media is filled with so much noise. Teaming up with another business can drastically increase your exposure which will in turn boost list growth for you.

Some ideas for collabs include:

  • Taking part in a summit
  • Exchanging lead magnets
  • Participating in a joint offer
  • Podcast interview
  • Guest blogging
  • Guest training

Of course, it goes without saying that with any collaboration it is crucial for you to stick to the agreement and overall collab etiquette. Maintaining a good code of practice will ensure a smooth experience for everyone involved, which will solidify connections and could also lead to more opportunities down the road.

As a business owner, there’s always something that needs to be done, and at times it can feel like you are just never catching up with everything on your to-do list. This is when things like promoting your lead magnet can slip to the button of your list of priorities and your email list will in turn not grow.

However, when you shift your focus on things that actually excites you, you’ll be amazed at how much easier it becomes to find the time to follow through. Choosing the right methods to promote your freebie, methods that make sense for your business and that make you feel good as well, can be the turning point from being inconsistent to showing up consistently for your audience.

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

I know this is easier said than done, which is exactly why I created this epic freebie for you…

My Dream Client Attraction Email Planner was made to help you prepare 2 months of email newsletters to nurture your subscribers into becoming your dream clients!

Grab your copy below and rest peacefully knowing that your main peeps (your email community) are well taken care of while you focus on creating amazing things for your soul mate clients.

subscribe to download 2 motnhs of pre-written emails to turn subscribers into dream clients
TAGS:attracting dream clientsbusinesscanva templatescontent creationcontent planningdream clientsemail listemail marketingfree downloadfreebielead magnetopt inservices
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Hi, I’m Nihaad!

Hi, I’m Nihaad!

I help lady bosses attract their very own tribe online with polished, on-brand graphics that truly sets them apart from the rest – giving them the confidence to stand in front of their dream clients.

Categories

  • Branding
  • Canva
  • Dream Clients
  • Graphic Design

Recent Posts

  • The types of Pinterest graphics you need to promote your biz and boost brand awareness
  • How to transform any Canva templates into unique graphics for a consistent brand look
  • How to keep the integrity of your brand when using Canva templates

It’s one thing to have a beautiful brand design. It’s one thing to have a beautiful brand design. It’s something else entirely to actually implement it so you can reap the benefits of a recognizable brand.

I’ve seen so many online business owners launch a stunning business brand, only to have them completely lose track of it because they’re disorganized or simply have no idea how to apply the brand to their visuals.

If you want to build a business that’s memorable so you can capture the eyes (and hearts) of your audience for a sold out launch, then you need to be consistent in the way you use your brand.

That being said, here are 5 small ways to intentionally implement your brand this week:

1️⃣Replace your old email newsletter header
2️⃣Update your Instagram Highlight covers
3️⃣Publish an Instagram post using a Canva template customized with your branding
4️⃣Create updated promo graphics for your core offer
5️⃣Update your Pinterest Profile cover

Need help to do this quick, quick? 

Click your way over to the link in my bio for Canva templates to create a consistent brand for your biz!
At the end of last year I received a message via m At the end of last year I received a message via my Etsy shop from someone who found my Canva templates on Pinterest.

The interesting bit? The screenshot she sent was of a template set that I updated more than 2 years ago!

What does that tell you?

Pinterest will bring traffic to your stuff, YEARS down the road!

It’s a great way to send people to your website so they can learn more about your business and all the incredible ways you can help them.

Pinterest is also a fantastic way to build awareness around your brand so that your audience becomes more familiar with your business.

And, what better way to do this than to establish a consistent brand with stunning visuals?

As it is with content sharing platforms, there are two ways to build brand awareness with your visuals:

1️⃣ THROUGH YOUR PROFILE

When someone lands on your profile, you want your brand visuals to draw their attention so they instantly become familiar with your business. This way, each time they see your content, they’ll immediately identify it as yours; which will make you top of mind.

2️⃣ THROUGH THE CONTENT BEING SHARED FROM YOUR PROFILE

Using a consistent aesthetic for your visuals when sharing content will allow for your audience to recognize your work while scrolling. This is a powerful way to build familiarity and connection, while also standing out from every other business they come in contact with online.

Wanna know which Pinterest graphics you should use for each of these so that you can build brand awareness with your visuals? 👆Swipe for the breakdown!
I’ve been lurking around in some Facebook groups I’ve been lurking around in some Facebook groups (in a non-stalker-like manner, please don’t be concerned 😅) trying to find reasons holding people back from making use of Canva templates in their businesses.
 
Want to know what popped up the most?
 
👉👉👉The fear that their graphics will end up looking like everyone else’s.
 
Of course, that’s a valid concern to have. None of us want our businesses to get lost on the internet!

So how exactly can you get the most out of using Canva templates while still making sure that your visuals stand out from the next business out there?

1️⃣ Write your copy beforehand
2️⃣ Customize text with your brand font
3️⃣ Change all design elements with your colour palette
4️⃣ Add your own on-brand photos in the image placeholders
5️⃣ Make use of on-brand stickers, animations, patterns or textures

Tap the link in my bio for the full blog post where I dive into each of these tips a bit more, or swipe for a quick breakdown.

Seriously, if you want your audience to stop feeling bored out of their minds… give them reason to go ‘what’s going on over here 👀’ by keeping these 5 simple customization tips in mind the next time you use Canva templates!
 
Thank me later, friend!

Speaking of Canva templates, remember I launched a brand new set of Pinterest templates in the shop designed to make your audience take a closer look at your sh*t!

Click your way over to the link in my bio ❤️
Last week I stumbled across a Reel made by a mom o Last week I stumbled across a Reel made by a mom of 7 where she gave her best piece of advice on how she gets it all done: “If it takes less than 5 minutes, do it now”
 
I’ve been trying to implement this in my day to day and it’s a freaking game changer!
 
😮‍💨 The dishes are not piling up in the kitchen sink…
 
😮‍💨 The kids' toys are not taking over the entire house…
 
😮‍💨 The laundry gets packed away instead of standing around until the next time we do the washing 😅😅😅
 
This got me thinking about our businesses...
 
What is a small task you can do right now, that your future self will thank you for?
 
👉👉👉 Here’s one: Take one piece of content, create 3 different Pinterest graphics for it and pin it to at least 2 relative boards in your profile.
 
Now I know what you’re thinking - “Designing Pinterest graphics will take longer than 5 minutes, Nihaad!”
 
Uhm… yeah it will! If you're not using Canva templates!!!
 
And, thankfully, I just dropped a new set of Pinterest templates in my shop for you to complete this 5 minute task yourself.

🎁🎁🎁 Don’t wanna buy templates right now? No prob, friend! You can totally grab some Pinterest templates from my free Canva library! 🎁🎁🎁

Click your way over to the link in my bio ❤️
Creating stunning visuals for online businesses is Creating stunning visuals for online businesses is kinda my JAM 😇

Staying true to a brand identity while creating stunning visuals to attract dream clients and customers is how I create MAGIC for your business 🧙

This is exactly why I felt so drawn to the email I received with the subject line “Can you help my business?”

Avery Smith is a Licensed Realtor who extends her services to corporate estate agencies looking to provide their clients with a premium level of client care. 

After going through my Dreamy Biz Brand Quiz, Avery realized she needed to uplevel the look and feel of her business to match the high level of service she provides. And, since her work tends to be more serious, she wanted to add a fun, personal touch to her visuals to intrigue her clients. Her overall aim was for her new brand and visuals to hold the attention of her clients with beautiful designs while maintaining the professionalism her field requires.

Communicating with Avery, I immediately related to her dedication to providing her clients with excellent results. Yet, through our email exchanges I got the sense that she’d lost a bit of the excitement she once had for her business while she was growing her client’s reputations. 

Understanding Avery’s desire to continue wowing her clients with outstanding service while simultaneously nurturing her own business, we created something that reignited her spark… I’m thrilled to share this stunning brand design project with you today!

Can you relate to Avery? Getting lost in growing your own business even as you’re doing the work you know in your heart you’re meant to be doing? 

I want to help you find your spark again.

Because even though design doesn’t fall into your zone of genius, it doesn't mean you can’t reap the amazing benefits of a beautiful business brand.

Let’s chat to find out exactly what you need to put your business back on the map - hit the link in my bio for the details

**Names and info of project changed per client’s request**
I know this will be a tough one to hear but there I know this will be a tough one to hear but there are areas in your business that you’re just not good at 😯

It’s ok though!

Honouring your life’s calling by doing the work that actually helps the people you want to serve with your offers? THAT should be your primary focus! Because THAT’S what will ensure that you grow your business while making an impact out there.

However, neglecting the areas of your business that you’re not the best at can be the reason you're stagnant.

Isn’t that ironic? Focusing your energy on your brilliance, the area that will actually allow your biz to thrive, could very well be the cause of your business not growing at all?

Does this sound like it might be happening to you: 

Getting lost in growing your own business even as you’re doing the work you know in your heart you’re meant to be doing? 

🔥I want to help you find your fire again.

Because even though design doesn’t fall into your zone of genius, it doesn't mean you can’t reap the amazing benefits of a beautiful business brand.

Let’s chat to find out exactly how we can make this happen for you!

Hit the link in my bio to tell me all about your biz baby ❤️

Bookings now open for 2023 🎉

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