How to promote your freebie to grow your email community
So, you’ve created an epic lead magnet that offers your audience a ton of value, you wrote a warm welcoming sequence that delivers your freebie and nurtures new subscribers into becoming clients later down the road, now what?
Where exactly does the “list building” part come in?
In other words – How do you go about growing an email list?
How are these people meant to find you so they can sign up to your list?
In this blog post I am going to be answering these questions so that you can have a clear plan moving forward and not spend a second of your time on anything that does not actively grow your list with your dream peeps.
How does one GROW an email list?
There are many different moving parts when it comes to email marketing – creating a lead magnet and setting up a welcome sequence forming part of this system.
But that still leaves a big gap in the whole plan – getting subscribers so that you can actually have an email list.
The idea is that you direct as much traffic as possible to your sign up form or landing page. The question that remains is: where will this traffic come from?
There are a few ways to get traffic directed to your subscription form, but what it comes down to is “promoting your free offer” on platforms outside of your website or landing page (the space where your subscription form is being hosted) so that new people can be diverted back to your form to sign up.
Let’s take a look at some options you can consider using so that more people can find you and join your email list…
4 ways to promote your freebie to grow your email list
1| A blog hosted on your business website
Your website should always be your main focus when creating content because it is the one space online you have the most control over.
Whether you’re using multiple platforms or a single platform to share content, your main goal should always be to drive traffic back to your website.
Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list.
Sharing content related to a lead magnet you created will ensure that you are guiding new visitors through a specific topic in a way that flows well and makes sense to them. In turn, you can anticipate what their needs and struggles are so you can offer solutions and results – aka your service.
2| Share your form on different pages and sections of your site
Your home page, footer area, about page, service page, sidebar – all these are prime places to add your subscription form to so people will sign up when they land on your site.
You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.
A few key things to keep in mind are to make it visible, to place it in an area that makes sense to the overall flow of your website and to make sure that you are not pushing it up the design hierarchy if there are more important things that makes sense for you to focus on in your business.
Example, if your top priority is to get people on your services page, then you’ll want the subscription form to be placed below the area that will divert people to your services page.
3| Share content related to your lead magnet on social media
Posting your content on social media will help get your business in front of a wider audience, which means more eyes on your lead magnet and a higher chance for new subscribers to join your list.
When you are posting on social media there are a few things you need to remember doing at all times:
- Using eye-catching graphics to promote your freebie is a must. Your graphic should ideally have a mock-up of your lead magnet, along with a short description of what it is so your audience knows what to expect and how it will help them.
- Always add clear call-to-actions that directs people to your sign up page. Never assume people would just know what to do, make it as easy as possible for them to get their hands on your lead magnet, and provide clear instructions that make it simple for them to follow through.
- Add links to your opt in landing page wherever you can. Whether it’s in your bio or within a caption, be sure that you are adding the link so people can easily spot and click on it.
As beneficial as social media can be to the growth of your business, it is important that you don’t feel the pressure to show up on all the platforms out there. It is recommended to choose one platform that you enjoy using and that you’re comfortable with to show up consistently.
When you are able to dedicate more time and resources on another app, you can then add it to your marketing strategy at a later stage. Remember, it’s better to have an engaged audience on one platform than to have uninterested audiences on many different platforms.
4| Collaborate with a business in a complementary niche
There’s something really special about two businesses partnering up on a project. Running an online business becomes isolating at times, so when a collaboration happens, it can be a breath of fresh air for both the business as well as the owner – aka YOU.
Making friends, building connections, and learning about a different niche, are all big benefits for any business. But a huge plus about collaboration is the opportunity to get in front of a new audience.
This means that you can get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients! This can be hard to do on your own when social media is filled with so much noise. Teaming up with another business can drastically increase your exposure which will in turn boost list growth for you.
Some ideas for collabs include:
- Taking part in a summit
- Exchanging lead magnets
- Participating in a joint offer
- Podcast interview
- Guest blogging
- Guest training
Of course, it goes without saying that with any collaboration it is crucial for you to stick to the agreement and overall collab etiquette. Maintaining a good code of practice will ensure a smooth experience for everyone involved, which will solidify connections and could also lead to more opportunities down the road.
As a business owner, there’s always something that needs to be done, and at times it can feel like you are just never catching up with everything on your to-do list. This is when things like promoting your lead magnet can slip to the button of your list of priorities and your email list will in turn not grow.
However, when you shift your focus on things that actually excites you, you’ll be amazed at how much easier it becomes to find the time to follow through. Choosing the right methods to promote your freebie, methods that make sense for your business and that make you feel good as well, can be the turning point from being inconsistent to showing up consistently for your audience.
Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.
I know this is easier said than done, which is exactly why I created this epic freebie for you…
My Dream Client Attraction Email Planner was made to help you prepare 2 months of email newsletters to nurture your subscribers into becoming your dream clients!
Grab your copy below and rest peacefully knowing that your main peeps (your email community) are well taken care of while you focus on creating amazing things for your soul mate clients.