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How to set boundaries in your service based business
Dream Clients

How to set boundaries in your service based business

If you take a quick look on social media, you’ll find that entrepreneurship is overly glamorised.

And, while there is no denying that running your own business is incredibly rewarding, with a never ending list of benefits; it sure does come with its own set of challenges too!

The biggest one for most is setting boundaries.

When you’re self employed, EVERYTHING lies on your two shoulders.

If you perform well, you get all the credit, same goes for when you do badly…

Most of us will go above and beyond to ensure our clients are given the best possible service. A lot of times doing more harm to our businesses (and well being, for that matter) than good!

I figured out pretty early in my business that I needed to establish boundaries with my clients and customers. A set of ground rules was vital if I were to provide them the best service possible, while maintaining my own sanity; e.g. not having to complete a job in one day when I know it will require at least three.

And how did I do this, you might be wondering?

Client Welcome Packets!

Something as simple as a client welcome packet made a HUGE difference in the way I ran my business. All of a sudden, I had more control! It was such a relief!

Setting clear boundaries and conditions before a project begins is absolutely essential. You, as the service provider, will be covered while your client is clear on what to expect while working with you. Managing expectations makes the whole process easier by eliminating any misunderstandings that could potentially sour the entire experience for both parties involved – something we want to avoid!

Here are a few ways you can use a Client Welcome Packet to set boundaries in your service based business:

1| Write out your entire process, clearly

Once I got clear on my process of what will happen throughout the entire project, from the very beginning when signing on a new client, to the end where I hand over the project files, I felt more organized and less overwhelmed.

Adding my process to the client welcome packet that I give new clients at the beginning of each new project, means that they are fully aware of what to expect during our time working together.

Clearly mark important dates during the project, for example, when they will need to provide you with certain information, or when they can expect the first draft of work to give helpful feedback. This will help things run much more smoothly!

2| State your working hours

As entrepreneurs it can be so hard to clock out at the end of each day. And for me, as a wife and mum, it feels as though I’m always working to make up for the time I cannot spend on my business during the day.

This is why I needed to make it known, and understood, that I will not always be in front of my laptop to reply to emails right away, or make “quick changes” immediately. It is important to me that clients respect my time just as much as I respect theirs.

Also, since I work with clients from all around the world, I had to remind them of the time difference so that they know to give me 24 hours to respond to their messages.

3| Manage their expectations

As I said before, it is vital to manage your client’s expectations by making it clear what your service entails, as well as what they’ll be getting from you at the end of the project. Never assume things are clear, never assume people will think the way you do – always cover your tracks as best you can to avoid disappointment and misunderstandings.

For example, if you are a photographer and the end project will consist of 30 edited photographs, you need to stipulate in the terms and conditions that you will not be handing over the raw images to your client, unless this was discussed before hand.

It’s best to dot all your Is and cross all your Ts, and double check that nothing is vague or ambiguous.

 


 

Do you struggle to set boundaries in your business?

For the most part, people are kind and understanding, especially when you firmly (and respectfully) set out your ground rules.

I do not believe people are out to get you around every corner.

However, I strongly encourage you to protect yourself and your business by not leaving things to chance. Working on a project where everyone is on the same page, and know exactly where they stand, makes for a stress free, positive experience that will hopefully have them coming back for more – or recommending your services to someone else!

 

 

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Hi, I’m Nihaad!

Hi, I’m Nihaad!

I help lady bosses attract their very own tribe online with polished, on-brand graphics that truly sets them apart from the rest – giving them the confidence to stand in front of their dream clients.

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So, you’ve created an epic lead magnet that offers your audience a ton of value - now what? 🤔How do you go about growing an email list? Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps: 1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page. 3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times: 👉Using eye-catching graphics to promote your freebie is a must. 👉Always add clear call-to-actions that directs people to your sign up page. 👉Add links to your opt in landing page wherever you can. 4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include: 💡Taking part in a summit 💡Exchanging lead magnets 💡Participating in a joint offer 💡Podcast interview 💡Guest blogging 💡Guest training Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche. Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING. 💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
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•
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So, you’ve created an epic lead magnet that offers your audience a ton of value - now what? 🤔How do you go about growing an email list? Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps: 1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page. 3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times: 👉Using eye-catching graphics to promote your freebie is a must. 👉Always add clear call-to-actions that directs people to your sign up page. 👉Add links to your opt in landing page wherever you can. 4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include: 💡Taking part in a summit 💡Exchanging lead magnets 💡Participating in a joint offer 💡Podcast interview 💡Guest blogging 💡Guest training Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche. Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING. 💖Swing by for a read by clicking the link in my bio!
4 weeks ago
View on Instagram |
1/4
In a previous post I shared some lead magnet ideas for your online service based business, and also recommended Canva templates (which you can find in my shop 😉) to help you whip up something in a jiffy…

But, whether you choose to go with an ebook, a workbook or a checklist, there are some pages, I believe, you should always try to include in your freebie to make it easier for your audience to consume.

1️⃣A beautiful cover page with the freebie title. How many files are currently sitting in your downloads folder on your computer? Your cover will make it easy to spot your document so that it does not get lost in that sea of downloads.

2️⃣An about page introducing you & your business. You want your new subscribers to become familiar with you and your business right off the bat. Your about page is where you get to start building connection and trust with those who are most likely going to hire you in the future.

3️⃣An overview page summarizing the core content. Give your new subscriber a brief of what they can expect from this document they just downloaded. This will encourage them to actually use the lead magnet instead of letting it gather virtual dust bunnies.

4️⃣Content pages explaining your main points. The most important part of your lead magnet is the actual content, and you need to be sure your design presents this content in the best possible way.

5️⃣Call-to-action page introducing your service. The most important page when it comes to the next step you want your new subscriber to take - not adding a CTA page will have you losing out on opportunities to sign on new clients!

Do you think I left anything out? Let me know in the comments below if you’ve not added any of these pages to your lead magnet.

👉🏽👉🏽👉🏽And remember: you can head over to my shop by clicking the link in my bio for my Canva Lead Magnet Template which was designed to help you provide your audience with incredible value, letting them know exactly why they should hire YOU!👈🏽👈🏽👈🏽
In a previous post I shared some lead magnet ideas for your online service based business, and also recommended Canva templates (which you can find in my shop 😉) to help you whip up something in a jiffy…

But, whether you choose to go with an ebook, a workbook or a checklist, there are some pages, I believe, you should always try to include in your freebie to make it easier for your audience to consume.

1️⃣A beautiful cover page with the freebie title. How many files are currently sitting in your downloads folder on your computer? Your cover will make it easy to spot your document so that it does not get lost in that sea of downloads.

2️⃣An about page introducing you & your business. You want your new subscribers to become familiar with you and your business right off the bat. Your about page is where you get to start building connection and trust with those who are most likely going to hire you in the future.

3️⃣An overview page summarizing the core content. Give your new subscriber a brief of what they can expect from this document they just downloaded. This will encourage them to actually use the lead magnet instead of letting it gather virtual dust bunnies.

4️⃣Content pages explaining your main points. The most important part of your lead magnet is the actual content, and you need to be sure your design presents this content in the best possible way.

5️⃣Call-to-action page introducing your service. The most important page when it comes to the next step you want your new subscriber to take - not adding a CTA page will have you losing out on opportunities to sign on new clients!

Do you think I left anything out? Let me know in the comments below if you’ve not added any of these pages to your lead magnet.

👉🏽👉🏽👉🏽And remember: you can head over to my shop by clicking the link in my bio for my Canva Lead Magnet Template which was designed to help you provide your audience with incredible value, letting them know exactly why they should hire YOU!👈🏽👈🏽👈🏽
In a previous post I shared some lead magnet ideas for your online service based business, and also recommended Canva templates (which you can find in my shop 😉) to help you whip up something in a jiffy… But, whether you choose to go with an ebook, a workbook or a checklist, there are some pages, I believe, you should always try to include in your freebie to make it easier for your audience to consume. 1️⃣A beautiful cover page with the freebie title. How many files are currently sitting in your downloads folder on your computer? Your cover will make it easy to spot your document so that it does not get lost in that sea of downloads. 2️⃣An about page introducing you & your business. You want your new subscribers to become familiar with you and your business right off the bat. Your about page is where you get to start building connection and trust with those who are most likely going to hire you in the future. 3️⃣An overview page summarizing the core content. Give your new subscriber a brief of what they can expect from this document they just downloaded. This will encourage them to actually use the lead magnet instead of letting it gather virtual dust bunnies. 4️⃣Content pages explaining your main points. The most important part of your lead magnet is the actual content, and you need to be sure your design presents this content in the best possible way. 5️⃣Call-to-action page introducing your service. The most important page when it comes to the next step you want your new subscriber to take - not adding a CTA page will have you losing out on opportunities to sign on new clients! Do you think I left anything out? Let me know in the comments below if you’ve not added any of these pages to your lead magnet. 👉🏽👉🏽👉🏽And remember: you can head over to my shop by clicking the link in my bio for my Canva Lead Magnet Template which was designed to help you provide your audience with incredible value, letting them know exactly why they should hire YOU!👈🏽👈🏽👈🏽
our_polished_pages
our_polished_pages
•
Follow
In a previous post I shared some lead magnet ideas for your online service based business, and also recommended Canva templates (which you can find in my shop 😉) to help you whip up something in a jiffy… But, whether you choose to go with an ebook, a workbook or a checklist, there are some pages, I believe, you should always try to include in your freebie to make it easier for your audience to consume. 1️⃣A beautiful cover page with the freebie title. How many files are currently sitting in your downloads folder on your computer? Your cover will make it easy to spot your document so that it does not get lost in that sea of downloads. 2️⃣An about page introducing you & your business. You want your new subscribers to become familiar with you and your business right off the bat. Your about page is where you get to start building connection and trust with those who are most likely going to hire you in the future. 3️⃣An overview page summarizing the core content. Give your new subscriber a brief of what they can expect from this document they just downloaded. This will encourage them to actually use the lead magnet instead of letting it gather virtual dust bunnies. 4️⃣Content pages explaining your main points. The most important part of your lead magnet is the actual content, and you need to be sure your design presents this content in the best possible way. 5️⃣Call-to-action page introducing your service. The most important page when it comes to the next step you want your new subscriber to take - not adding a CTA page will have you losing out on opportunities to sign on new clients! Do you think I left anything out? Let me know in the comments below if you’ve not added any of these pages to your lead magnet. 👉🏽👉🏽👉🏽And remember: you can head over to my shop by clicking the link in my bio for my Canva Lead Magnet Template which was designed to help you provide your audience with incredible value, letting them know exactly why they should hire YOU!👈🏽👈🏽👈🏽
1 month ago
View on Instagram |
2/4
Whether you are creating an ebook, workbook, checklist or any sort of PDF for your lead magnet, you are going to need some design help to put it all together.

If design is not your strong suit (and that’s totally okay!) you may struggle for hours putting something semi-decent together. You may even find some really cool free templates in Canva which you can piece together to create your lead magnet.

While these are both options you can explore, here are the stumbling blocks that may just trip your up and cost you even more time:

🧱 your content won’t flow easily, making it hard for your audience to consume and actually take the action you want them to take.

🧱 the look and feel of your document may not appeal to your audience OR it may not look professional at all which could make them doubt your expertise - yikes! 

🧱 mix matching templates from the Canva library may look odd if you don’t know how to design for total brand cohesion, which will throw off the person trying to consume the content of the lead magnet. 

So, with all this in mind, don’t you think a template that has a) been designed to put your content in the best light AND b) already has all the pages you need so you don’t have to worry about your lead magnet looking mismatched, is the perfect solution?

I think so! 

And, I know exactly where you can find one too…

👉🏽👉🏽👉🏽Head over to my shop by clicking the link in my bio for my latest drop - the Canva Lead Magnet Template.👈🏽👈🏽👈🏽

You’ll also find templates which I designed especially with online service providers in mind such as client welcome packets, service & pricing guides, Instagram squares, Brand Kits, and even templates to get you started with Reels!

Now tell me, how are you going to create your epic lead magnet? Will you be using Canva templates? Let me know in the comments 👇🏽
our_polished_pages
our_polished_pages
•
Follow
Whether you are creating an ebook, workbook, checklist or any sort of PDF for your lead magnet, you are going to need some design help to put it all together. If design is not your strong suit (and that’s totally okay!) you may struggle for hours putting something semi-decent together. You may even find some really cool free templates in Canva which you can piece together to create your lead magnet. While these are both options you can explore, here are the stumbling blocks that may just trip your up and cost you even more time: 🧱 your content won’t flow easily, making it hard for your audience to consume and actually take the action you want them to take. 🧱 the look and feel of your document may not appeal to your audience OR it may not look professional at all which could make them doubt your expertise - yikes! 🧱 mix matching templates from the Canva library may look odd if you don’t know how to design for total brand cohesion, which will throw off the person trying to consume the content of the lead magnet. So, with all this in mind, don’t you think a template that has a) been designed to put your content in the best light AND b) already has all the pages you need so you don’t have to worry about your lead magnet looking mismatched, is the perfect solution? I think so! And, I know exactly where you can find one too… 👉🏽👉🏽👉🏽Head over to my shop by clicking the link in my bio for my latest drop - the Canva Lead Magnet Template.👈🏽👈🏽👈🏽 You’ll also find templates which I designed especially with online service providers in mind such as client welcome packets, service & pricing guides, Instagram squares, Brand Kits, and even templates to get you started with Reels! Now tell me, how are you going to create your epic lead magnet? Will you be using Canva templates? Let me know in the comments 👇🏽
1 month ago
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3/4
As an online service provider, list building can be tricky if you are using the same strategies as infopreneurs or digital product sellers. In fact, if you are using those strategies, you are setting yourself up for disappointment when it comes to finding dream clients!

Here are 3 common mistakes I see many new online service providers make with their opt-in offer:

1️⃣Using A Service & Pricing Guide As A Lead Magnet

When you are promoting a paid offer online, you should always make sure that important information regarding your offer is easy to find. This becomes even more necessary with services because people are less likely to jump through hoops to learn about a service, especially if they don’t know you.

I’ve seen many online service providers use their service & pricing guide as an opt in – this is a big mistake for two reasons…

Your service & pricing guide does not offer any sort of value to your audience and does not give you the opportunity to build trust with people who come into contact with your business. 

Asking people to subscribe to your list in order to receive your service & pricing guide is making it harder for potential clients to work with you.

2️⃣ Using Discovery Calls As An Opt In

This may be an unpopular opinion, but the reason I believe it is a mistake to offer a discovery call as an opt in is that you are giving up your valuable time (and expertise) to someone who can easily turn around and not even give you a second thought. Or worse, use what they’ve gotten out of the call and do it themselves!

3️⃣ Creating An Opt In That Competes With Your Service

This is a BIG NO-NO because when you create a freebie that directly competes with your main offer, you are building a list of subscribers who are unlikely to hire you. You are attracting subscribers who would like to DIY instead of outsource – not a potential paying client.

🤔I’m curious… What are your thoughts on using discovery calls as an opt-in? Have they been successful for you? Or are you over it? Let me know in the comments below!
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As an online service provider, list building can be tricky if you are using the same strategies as infopreneurs or digital product sellers. In fact, if you are using those strategies, you are setting yourself up for disappointment when it comes to finding dream clients! Here are 3 common mistakes I see many new online service providers make with their opt-in offer: 1️⃣Using A Service & Pricing Guide As A Lead Magnet When you are promoting a paid offer online, you should always make sure that important information regarding your offer is easy to find. This becomes even more necessary with services because people are less likely to jump through hoops to learn about a service, especially if they don’t know you. I’ve seen many online service providers use their service & pricing guide as an opt in – this is a big mistake for two reasons… Your service & pricing guide does not offer any sort of value to your audience and does not give you the opportunity to build trust with people who come into contact with your business. Asking people to subscribe to your list in order to receive your service & pricing guide is making it harder for potential clients to work with you. 2️⃣ Using Discovery Calls As An Opt In This may be an unpopular opinion, but the reason I believe it is a mistake to offer a discovery call as an opt in is that you are giving up your valuable time (and expertise) to someone who can easily turn around and not even give you a second thought. Or worse, use what they’ve gotten out of the call and do it themselves! 3️⃣ Creating An Opt In That Competes With Your Service This is a BIG NO-NO because when you create a freebie that directly competes with your main offer, you are building a list of subscribers who are unlikely to hire you. You are attracting subscribers who would like to DIY instead of outsource – not a potential paying client. 🤔I’m curious… What are your thoughts on using discovery calls as an opt-in? Have they been successful for you? Or are you over it? Let me know in the comments below!
1 month ago
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@our_polished_pages

Categories

  • Branding
  • Dream Clients
  • Graphic Design

Recent Posts

  • The type of brand investment to make at every stage of business
  • Components of a strong brand that attracts your dream clients
  • Why you need to establish a cohesive brand for your business
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what? 🤔How do you go about growing an email list? Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps: 1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page. 3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times: 👉Using eye-catching graphics to promote your freebie is a must. 👉Always add clear call-to-actions that directs people to your sign up page. 👉Add links to your opt in landing page wherever you can. 4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include: 💡Taking part in a summit 💡Exchanging lead magnets 💡Participating in a joint offer 💡Podcast interview 💡Guest blogging 💡Guest training Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche. Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING. 💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
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•
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So, you’ve created an epic lead magnet that offers your audience a ton of value - now what? 🤔How do you go about growing an email list? Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps: 1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page. 3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times: 👉Using eye-catching graphics to promote your freebie is a must. 👉Always add clear call-to-actions that directs people to your sign up page. 👉Add links to your opt in landing page wherever you can. 4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include: 💡Taking part in a summit 💡Exchanging lead magnets 💡Participating in a joint offer 💡Podcast interview 💡Guest blogging 💡Guest training Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche. Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING. 💖Swing by for a read by clicking the link in my bio!
4 weeks ago
View on Instagram |
1/5
In a previous post I shared some lead magnet ideas for your online service based business, and also recommended Canva templates (which you can find in my shop 😉) to help you whip up something in a jiffy…

But, whether you choose to go with an ebook, a workbook or a checklist, there are some pages, I believe, you should always try to include in your freebie to make it easier for your audience to consume.

1️⃣A beautiful cover page with the freebie title. How many files are currently sitting in your downloads folder on your computer? Your cover will make it easy to spot your document so that it does not get lost in that sea of downloads.

2️⃣An about page introducing you & your business. You want your new subscribers to become familiar with you and your business right off the bat. Your about page is where you get to start building connection and trust with those who are most likely going to hire you in the future.

3️⃣An overview page summarizing the core content. Give your new subscriber a brief of what they can expect from this document they just downloaded. This will encourage them to actually use the lead magnet instead of letting it gather virtual dust bunnies.

4️⃣Content pages explaining your main points. The most important part of your lead magnet is the actual content, and you need to be sure your design presents this content in the best possible way.

5️⃣Call-to-action page introducing your service. The most important page when it comes to the next step you want your new subscriber to take - not adding a CTA page will have you losing out on opportunities to sign on new clients!

Do you think I left anything out? Let me know in the comments below if you’ve not added any of these pages to your lead magnet.

👉🏽👉🏽👉🏽And remember: you can head over to my shop by clicking the link in my bio for my Canva Lead Magnet Template which was designed to help you provide your audience with incredible value, letting them know exactly why they should hire YOU!👈🏽👈🏽👈🏽
In a previous post I shared some lead magnet ideas for your online service based business, and also recommended Canva templates (which you can find in my shop 😉) to help you whip up something in a jiffy…

But, whether you choose to go with an ebook, a workbook or a checklist, there are some pages, I believe, you should always try to include in your freebie to make it easier for your audience to consume.

1️⃣A beautiful cover page with the freebie title. How many files are currently sitting in your downloads folder on your computer? Your cover will make it easy to spot your document so that it does not get lost in that sea of downloads.

2️⃣An about page introducing you & your business. You want your new subscribers to become familiar with you and your business right off the bat. Your about page is where you get to start building connection and trust with those who are most likely going to hire you in the future.

3️⃣An overview page summarizing the core content. Give your new subscriber a brief of what they can expect from this document they just downloaded. This will encourage them to actually use the lead magnet instead of letting it gather virtual dust bunnies.

4️⃣Content pages explaining your main points. The most important part of your lead magnet is the actual content, and you need to be sure your design presents this content in the best possible way.

5️⃣Call-to-action page introducing your service. The most important page when it comes to the next step you want your new subscriber to take - not adding a CTA page will have you losing out on opportunities to sign on new clients!

Do you think I left anything out? Let me know in the comments below if you’ve not added any of these pages to your lead magnet.

👉🏽👉🏽👉🏽And remember: you can head over to my shop by clicking the link in my bio for my Canva Lead Magnet Template which was designed to help you provide your audience with incredible value, letting them know exactly why they should hire YOU!👈🏽👈🏽👈🏽
In a previous post I shared some lead magnet ideas for your online service based business, and also recommended Canva templates (which you can find in my shop 😉) to help you whip up something in a jiffy… But, whether you choose to go with an ebook, a workbook or a checklist, there are some pages, I believe, you should always try to include in your freebie to make it easier for your audience to consume. 1️⃣A beautiful cover page with the freebie title. How many files are currently sitting in your downloads folder on your computer? Your cover will make it easy to spot your document so that it does not get lost in that sea of downloads. 2️⃣An about page introducing you & your business. You want your new subscribers to become familiar with you and your business right off the bat. Your about page is where you get to start building connection and trust with those who are most likely going to hire you in the future. 3️⃣An overview page summarizing the core content. Give your new subscriber a brief of what they can expect from this document they just downloaded. This will encourage them to actually use the lead magnet instead of letting it gather virtual dust bunnies. 4️⃣Content pages explaining your main points. The most important part of your lead magnet is the actual content, and you need to be sure your design presents this content in the best possible way. 5️⃣Call-to-action page introducing your service. The most important page when it comes to the next step you want your new subscriber to take - not adding a CTA page will have you losing out on opportunities to sign on new clients! Do you think I left anything out? Let me know in the comments below if you’ve not added any of these pages to your lead magnet. 👉🏽👉🏽👉🏽And remember: you can head over to my shop by clicking the link in my bio for my Canva Lead Magnet Template which was designed to help you provide your audience with incredible value, letting them know exactly why they should hire YOU!👈🏽👈🏽👈🏽
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•
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In a previous post I shared some lead magnet ideas for your online service based business, and also recommended Canva templates (which you can find in my shop 😉) to help you whip up something in a jiffy… But, whether you choose to go with an ebook, a workbook or a checklist, there are some pages, I believe, you should always try to include in your freebie to make it easier for your audience to consume. 1️⃣A beautiful cover page with the freebie title. How many files are currently sitting in your downloads folder on your computer? Your cover will make it easy to spot your document so that it does not get lost in that sea of downloads. 2️⃣An about page introducing you & your business. You want your new subscribers to become familiar with you and your business right off the bat. Your about page is where you get to start building connection and trust with those who are most likely going to hire you in the future. 3️⃣An overview page summarizing the core content. Give your new subscriber a brief of what they can expect from this document they just downloaded. This will encourage them to actually use the lead magnet instead of letting it gather virtual dust bunnies. 4️⃣Content pages explaining your main points. The most important part of your lead magnet is the actual content, and you need to be sure your design presents this content in the best possible way. 5️⃣Call-to-action page introducing your service. The most important page when it comes to the next step you want your new subscriber to take - not adding a CTA page will have you losing out on opportunities to sign on new clients! Do you think I left anything out? Let me know in the comments below if you’ve not added any of these pages to your lead magnet. 👉🏽👉🏽👉🏽And remember: you can head over to my shop by clicking the link in my bio for my Canva Lead Magnet Template which was designed to help you provide your audience with incredible value, letting them know exactly why they should hire YOU!👈🏽👈🏽👈🏽
1 month ago
View on Instagram |
2/5
Whether you are creating an ebook, workbook, checklist or any sort of PDF for your lead magnet, you are going to need some design help to put it all together.

If design is not your strong suit (and that’s totally okay!) you may struggle for hours putting something semi-decent together. You may even find some really cool free templates in Canva which you can piece together to create your lead magnet.

While these are both options you can explore, here are the stumbling blocks that may just trip your up and cost you even more time:

🧱 your content won’t flow easily, making it hard for your audience to consume and actually take the action you want them to take.

🧱 the look and feel of your document may not appeal to your audience OR it may not look professional at all which could make them doubt your expertise - yikes! 

🧱 mix matching templates from the Canva library may look odd if you don’t know how to design for total brand cohesion, which will throw off the person trying to consume the content of the lead magnet. 

So, with all this in mind, don’t you think a template that has a) been designed to put your content in the best light AND b) already has all the pages you need so you don’t have to worry about your lead magnet looking mismatched, is the perfect solution?

I think so! 

And, I know exactly where you can find one too…

👉🏽👉🏽👉🏽Head over to my shop by clicking the link in my bio for my latest drop - the Canva Lead Magnet Template.👈🏽👈🏽👈🏽

You’ll also find templates which I designed especially with online service providers in mind such as client welcome packets, service & pricing guides, Instagram squares, Brand Kits, and even templates to get you started with Reels!

Now tell me, how are you going to create your epic lead magnet? Will you be using Canva templates? Let me know in the comments 👇🏽
our_polished_pages
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•
Follow
Whether you are creating an ebook, workbook, checklist or any sort of PDF for your lead magnet, you are going to need some design help to put it all together. If design is not your strong suit (and that’s totally okay!) you may struggle for hours putting something semi-decent together. You may even find some really cool free templates in Canva which you can piece together to create your lead magnet. While these are both options you can explore, here are the stumbling blocks that may just trip your up and cost you even more time: 🧱 your content won’t flow easily, making it hard for your audience to consume and actually take the action you want them to take. 🧱 the look and feel of your document may not appeal to your audience OR it may not look professional at all which could make them doubt your expertise - yikes! 🧱 mix matching templates from the Canva library may look odd if you don’t know how to design for total brand cohesion, which will throw off the person trying to consume the content of the lead magnet. So, with all this in mind, don’t you think a template that has a) been designed to put your content in the best light AND b) already has all the pages you need so you don’t have to worry about your lead magnet looking mismatched, is the perfect solution? I think so! And, I know exactly where you can find one too… 👉🏽👉🏽👉🏽Head over to my shop by clicking the link in my bio for my latest drop - the Canva Lead Magnet Template.👈🏽👈🏽👈🏽 You’ll also find templates which I designed especially with online service providers in mind such as client welcome packets, service & pricing guides, Instagram squares, Brand Kits, and even templates to get you started with Reels! Now tell me, how are you going to create your epic lead magnet? Will you be using Canva templates? Let me know in the comments 👇🏽
1 month ago
View on Instagram |
3/5
As an online service provider, list building can be tricky if you are using the same strategies as infopreneurs or digital product sellers. In fact, if you are using those strategies, you are setting yourself up for disappointment when it comes to finding dream clients!

Here are 3 common mistakes I see many new online service providers make with their opt-in offer:

1️⃣Using A Service & Pricing Guide As A Lead Magnet

When you are promoting a paid offer online, you should always make sure that important information regarding your offer is easy to find. This becomes even more necessary with services because people are less likely to jump through hoops to learn about a service, especially if they don’t know you.

I’ve seen many online service providers use their service & pricing guide as an opt in – this is a big mistake for two reasons…

Your service & pricing guide does not offer any sort of value to your audience and does not give you the opportunity to build trust with people who come into contact with your business. 

Asking people to subscribe to your list in order to receive your service & pricing guide is making it harder for potential clients to work with you.

2️⃣ Using Discovery Calls As An Opt In

This may be an unpopular opinion, but the reason I believe it is a mistake to offer a discovery call as an opt in is that you are giving up your valuable time (and expertise) to someone who can easily turn around and not even give you a second thought. Or worse, use what they’ve gotten out of the call and do it themselves!

3️⃣ Creating An Opt In That Competes With Your Service

This is a BIG NO-NO because when you create a freebie that directly competes with your main offer, you are building a list of subscribers who are unlikely to hire you. You are attracting subscribers who would like to DIY instead of outsource – not a potential paying client.

🤔I’m curious… What are your thoughts on using discovery calls as an opt-in? Have they been successful for you? Or are you over it? Let me know in the comments below!
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As an online service provider, list building can be tricky if you are using the same strategies as infopreneurs or digital product sellers. In fact, if you are using those strategies, you are setting yourself up for disappointment when it comes to finding dream clients! Here are 3 common mistakes I see many new online service providers make with their opt-in offer: 1️⃣Using A Service & Pricing Guide As A Lead Magnet When you are promoting a paid offer online, you should always make sure that important information regarding your offer is easy to find. This becomes even more necessary with services because people are less likely to jump through hoops to learn about a service, especially if they don’t know you. I’ve seen many online service providers use their service & pricing guide as an opt in – this is a big mistake for two reasons… Your service & pricing guide does not offer any sort of value to your audience and does not give you the opportunity to build trust with people who come into contact with your business. Asking people to subscribe to your list in order to receive your service & pricing guide is making it harder for potential clients to work with you. 2️⃣ Using Discovery Calls As An Opt In This may be an unpopular opinion, but the reason I believe it is a mistake to offer a discovery call as an opt in is that you are giving up your valuable time (and expertise) to someone who can easily turn around and not even give you a second thought. Or worse, use what they’ve gotten out of the call and do it themselves! 3️⃣ Creating An Opt In That Competes With Your Service This is a BIG NO-NO because when you create a freebie that directly competes with your main offer, you are building a list of subscribers who are unlikely to hire you. You are attracting subscribers who would like to DIY instead of outsource – not a potential paying client. 🤔I’m curious… What are your thoughts on using discovery calls as an opt-in? Have they been successful for you? Or are you over it? Let me know in the comments below!
1 month ago
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As an online service provider, it can be tricky to find the right lead magnet idea for your audience since you don’t want your free offer to compete with your paid offers.

But, with some research and a bit of thought, it is entirely possible to create a freebie that ticks all the right boxes.

Here are 3 simple lead magnet ideas you can use to grow your email list and attract an audience filled with your dreamy, soulmate clients…

1️⃣A fillable workbook or planner

Using a fillable workbook or planner is a great lead magnet idea for an online service based business, since you can use this as a way to prepare your dream clients for when they start to work with you. Not only does this help your audience overcome a specific pain point, but it also educates them on a topic within your niche that they’ll need to know about when they hire you. 

2️⃣Training in the form of an ebook or video

Oftentimes as service providers we can forget small details that a client may need extra clarification on to avoid bumps later on in the project process. Offering some sort of training on a specific topic that tends to cause problems during a project, can be highly beneficial to both you and your potential dream client.

3️⃣A checklist

A checklist is a simple, yet effective, way to guide your audience through a specific process in your niche that they’d need to complete just before hiring you for your services. Using a checklist as a lead magnet can give your audience much needed clarity, while showcasing the importance of the service you offer – and, why it is better left to the experts, a.k.a. YOU.

What kind of lead magnet do you plan on creating for your business? Tell me about it in the comments below 🙋‍♀️
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As an online service provider, it can be tricky to find the right lead magnet idea for your audience since you don’t want your free offer to compete with your paid offers. But, with some research and a bit of thought, it is entirely possible to create a freebie that ticks all the right boxes. Here are 3 simple lead magnet ideas you can use to grow your email list and attract an audience filled with your dreamy, soulmate clients… 1️⃣A fillable workbook or planner Using a fillable workbook or planner is a great lead magnet idea for an online service based business, since you can use this as a way to prepare your dream clients for when they start to work with you. Not only does this help your audience overcome a specific pain point, but it also educates them on a topic within your niche that they’ll need to know about when they hire you. 2️⃣Training in the form of an ebook or video Oftentimes as service providers we can forget small details that a client may need extra clarification on to avoid bumps later on in the project process. Offering some sort of training on a specific topic that tends to cause problems during a project, can be highly beneficial to both you and your potential dream client. 3️⃣A checklist A checklist is a simple, yet effective, way to guide your audience through a specific process in your niche that they’d need to complete just before hiring you for your services. Using a checklist as a lead magnet can give your audience much needed clarity, while showcasing the importance of the service you offer – and, why it is better left to the experts, a.k.a. YOU. What kind of lead magnet do you plan on creating for your business? Tell me about it in the comments below 🙋‍♀️
1 month ago
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