Portfolio Tag: Branding

  • Past Projects

    extra work

    Special projects

    Not every project gets its own page — but every project gets the same attention.

    This is a collection of smaller and one-off pieces created for clients across different industries and at different stages of their businesses. From promotional graphics and launch assets to media kits, Instagram grids, and YouTube banners — each one was designed to do a specific job, in a specific moment, for a specific person.

    Same intentionality. Same care.

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    From amazing client

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  • Build an Obsession Brand Podcast

    MAUREEN MWANGI — Build an Obsession Brand Podcast

    Podcast Brand & Promo Graphics

    Maureen Mwangi helps product-based entrepreneurs build brands that don’t just sell — they become obsessions. As a brand growth strategist, she teaches the strategies big brands use to create brand obsession and maximize sales through her podcast, Build an Obsession Brand — a multi-dimensional mix of solo episodes, curated guest experts across the beauty, fashion, and food industries, and live client sessions. When Maureen renamed her podcast and shifted its direction, she needed the visuals to catch up. The old brand reflected a tactical, how-to approach. The new one needed to feel like something bigger — a space where strategy meets creative vision, and where entrepreneurs leave each episode feeling both inspired and equipped.

    She came to me knowing what she wanted to move toward. She just needed someone who could see it clearly enough to build it.

    Project scope:

    Podcast cover art (square + story format), a banner version of the cover art, PNG logo files, a podcast mockup, and four add-ons — a promo square and story graphic, an episode audio preview graphic, a quote graphic, and a reel cover.

    Other details:

    Podcast Brand Basics Package + Add-ons

    NEW EPISODE
    BASIC PROMO 2
    GUEST SPEAKER
    GUEST SPEAKER (2)
    EPISODE AUDIO PREVIEW ALT
    QUOTE GRAPHIC

    Kind words

    From client

    "You ABSOLUTELY nailed it!"

    You ABSOLUTELY nailed it! You truly know my brand. Thank you so much for sending these promptly. I love working with you as you get my brand together.

    — Maureen, Podcast Host
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    The Before

    The After

    Same brand roots. A visual identity bold enough to match the vision.

    When Maureen reached out, she had already done the hard work of evolving her thinking. The podcast had a new name, a new direction, and a much bigger creative ambition — but the visuals hadn’t made the leap yet. She sent over a moodboard filled with light, airy imagery that, on its own, told only half the story. The energy she described was something else entirely: confident, bold, dynamic, grounded. A smart, no-nonsense guide to scaling a product-based brand — with heart and precision.

    The moodboard and the vision weren’t in conflict. They just needed a bridge. My job was to honour her existing brand while building a distinct podcast identity that could hold the full weight of where she was taking this show — something that felt like a natural extension of her brand world, but with an edge and intentionality the previous visuals hadn’t captured.

    The goal was for every graphic to make her audience feel three things: seen, ambitious, and absolutely certain they were in the right place.

    Once the full suite was delivered, Maureen had a cohesive podcast brand that finally matched the energy she’d been pouring into every episode — bold enough to stop the scroll, warm enough to pull listeners in, and strategic enough to grow with her.

    The Challenge

    The Transformation

    • Rebranding a podcast mid-stride — capturing a significant directional shift from tactical how-to content to a richer, more multi-dimensional brand experience, without losing the audience already invested in her world
    • Reconciling a moodboard that skewed light and airy with a brand vision that was anything but — finding the visual language that could hold both without feeling disconnected or confused
    • Building a full podcast brand suite across multiple formats in one week, each asset needing to feel cohesive, intentional, and ready to represent a brand that teaches others how to build obsession-worthy businesses
    • A complete podcast brand identity — cover art, banner, logo files, mockup, and social graphics — built to reflect the confidence, empowerment, and bold strategic energy at the heart of Build an Obsession Brand
    • A visual direction that bridged Maureen's existing brand colours with a distinct podcast aesthetic: warmer and more dynamic than her moodboard, sharper and more elevated than her previous visuals — unmistakably hers, but evolved
    • Promotional assets designed to translate that same energy across social media, giving Maureen everything she needed to launch the rebrand with consistency and impact

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  • Antenatal Classes

    SISTER NAZ — Antenatal Classes Made Easy

    Program Branding & Course Asset Design

    Sister Naz spent years as a midwife — holding space for mothers, guiding families through one of the most significant moments of their lives, and building a depth of knowledge that most people spend a lifetime chasing. When she retired from practice and decided to take that expertise online, she had everything she needed to help expecting mothers feel calm, prepared, and confident going into childbirth. What she didn’t yet have was a brand, an online presence, or any experience launching in the digital space.

    She was starting completely from scratch — and she needed a visual identity that could do a very specific job. Her audience was young, expectant mothers who were nervous, vulnerable, and searching for someone they could trust with something deeply personal. Her brand needed to feel as warm, reassuring, and professional as Sister Naz herself.

    Project scope:

    Brand identity, course thumbnail, and workbook cover — designed to establish Sister Naz’s online presence and make her antenatal program feel as trustworthy and approachable as the woman behind it.

    package

    Basic Brand Package & Program Asset Design

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    The Before

    The After

    A lifetime of expertise — finally with a brand that helps the right mothers find her.

    When Sister Naz first reached out, she had her course content written and ready inside a Google Doc — but the branding she had wasn’t connecting with the young, expectant mothers she most wanted to reach. For a retired midwife stepping into the online space for the very first time, the stakes felt high. She needed more than just a logo. She needed a complete visual foundation that would allow her to grow an audience, build trust with women who had never heard of her, and present her offer in a way that felt worthy of the life-changing knowledge inside it.

    Once her brand identity, course thumbnail, and workbook cover were in place, Sister Naz had everything she needed to show up online with confidence — a cohesive, warm, and professional visual presence that spoke directly to nervous expecting mothers and immediately communicated that they were in safe, experienced hands.

    The Challenge

    The Transformation

    • No existing online presence, audience, or brand to build from — a completely fresh start in an entirely new space
    • Existing branding that wasn't aligned with her target audience of young, nervous expectant mothers who needed to feel immediately reassured and safe
    • The need to translate decades of real-world midwifery expertise into a digital brand that felt both professional and deeply approachable
    • A complete brand identity built specifically to resonate with young expecting mothers — warm, trustworthy, and calm without losing its professionalism
    • A course thumbnail and workbook cover that elevated the perceived value of her program and made her offer feel as polished and credible as the content inside
    • A visual foundation strong enough to support Sister Naz as she grows her audience and establishes herself as a trusted voice in the online maternal wellness space

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  • The Women’s Self-Mastery Circle

    COACH RONNETTA — The Women's Self-Mastery Circle

    Sister Brand Development & Launch Graphics

    This was a returning client project — and one that came with a unique and exciting creative challenge. Coach Ronnetta was expanding her coaching business with a brand new membership: The Women’s Self-Mastery Circle, a community designed to help women achieve work-life balance, overcome fear, build confidence, and silence their inner critic. She already had an established brand that her audience knew and trusted. What she needed now was a sister brand that could stand on its own — feeling distinct and fresh enough to represent this new offer — while still feeling like a natural, cohesive extension of everything she had already built.

    The goal wasn’t just to create something beautiful. It was to create something that her existing audience would instantly recognise as hers, while also drawing in new women who were ready to take control of their personal and professional lives.

    Project scope:

    Logo suite, colour palette, launch graphics, and workbook designs — all developed as a sister brand, thoughtfully pulled from and complementary to Coach Ronnetta’s existing brand identity.

    package

    Full Brand Package, Launch Graphics & Program Asset Design

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    Kind words

    From client

    "Your expertise in graphic design has been invaluable to our success so far."

    Your graphic design skills have greatly contributed to our success on social media, our monthly newsletters, course module layout, and our yearly planner. It’s been an absolute pleasure working with you — our time working together has been incredibly rewarding.
    — Ronnetta, Life Coach
    rsw worksheets portfolio
    portrait portfolio (8)

    The Before

    The After

    A space for women to become — and a brand that makes them feel it from the very first glance

    When Coach Ronnetta came back to work together on this project, she had a clear vision for what The Women’s Self-Mastery Circle could become. What she needed was a visual identity that could carry the weight of that vision — one that felt empowering, feminine, and transformational, without drifting too far from the brand her audience already knew and loved. Launching a new membership is a significant moment, and the visuals needed to make women in the online space stop, feel seen, and think this is exactly what I’ve been looking for.

    Once the sister brand was complete — with a logo suite, colour palette, launch graphics, and workbook designs all working together — The Women’s Self-Mastery Circle had everything it needed to launch with confidence and credibility. The new brand felt like a natural evolution of Coach Ronnetta’s existing identity while standing powerfully on its own as a distinct, recognisable offer.

    The Challenge

    The Transformation

    • Creating a sister brand that felt distinct and fresh enough to represent a new offer, while remaining cohesive with an already established brand identity
    • Designing visuals that conveyed the dual qualities of strength and calm — empowering without being intimidating
    • Supporting a full membership launch across multiple platforms with a cohesive suite of graphics that could inspire women to take action and join
    • A complete sister brand identity — logo suite, colour palette, launch graphics, and workbook designs — that felt cohesive with the existing brand while establishing a unique and powerful identity for the membership
    • Launch visuals that created an inviting, credible, and inspiring presence for the membership across social media and beyond
    • A brand that positioned The Women's Self-Mastery Circle as a valuable, trustworthy extension of Coach Ronnetta's coaching business — ready to welcome women into the movement

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  • ZAJ Accounting Services

    Natasha Miller — ZAJ Accounting Services

    Brand Development & Visual Identity

    Natasha came to me with a clear sense of who she is and what her business stands for — she just needed a visual identity that could communicate it. As the founder of a virtual accounting firm specialising in bookkeeping and tax services for Shopify e-commerce businesses, Natasha needed a brand that could do something most people wouldn’t expect from an accounting firm — feel both professional and warm. Her values of empowerment, approachability, honesty, and integrity needed to live in every colour, font, and graphic her clients would encounter.

    She didn’t just need a logo. She needed a complete brand foundation she could feel genuinely proud and excited to use.

    Project scope:

    Logo suite, colour palette, pattern and font selection, stock image curation, and a customisable social media graphics library.

    package

    Full Brand Package
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    Kind words

    From client

    "She did a fantastic job capturing the direction I want my brand to take."

    From the logos to the imagery, everything fits together perfectly. Communication was a 10, and the whole process was seamless. I enjoyed working with her and will work with her on future projects.
    — Natasha, Virtual Accountant & Bookkeeper
    ZAJ accounting brand
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    The Before

    The After

    A business built on trust — finally with a brand to match.

    When Natasha first reached out, she was working a 9-5 while quietly building something of her own on the side — a virtual accounting firm she hoped would one day give her the freedom to work independently, on her own terms. She had the skills, the expertise, and the drive. What she needed now was a brand that could do the heavy lifting for her in the early stages — building trust with potential clients who didn’t yet know her name, and communicating the professionalism and integrity of her services before she even had a chance to introduce herself.

    For a brand new business asking people to trust her with their finances, first impressions weren’t just important — they were everything.

    The Challenge

    The Transformation

    • A business grounded in strong values that weren't yet reflected in a cohesive visual identity
    • The need to balance professionalism and approachability — a combination that's rare and difficult to achieve in financial services branding
    • No consistent brand system to support ongoing marketing efforts across social media and beyond
    • A complete, values-driven visual identity — logo suite, colour palette, patterns, fonts, and imagery — all working together as one cohesive brand
    • A customisable social media graphics library that makes it easy to show up professionally without starting from scratch every time
    • A brand that positions ZAJ Accounting Services as a trustworthy, empowering partner for e-commerce businesses — and that Natasha is genuinely proud to put into the world

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