Portfolio Tag: Launch Graphics

Past Projects

extra work

Special projects

Not every project gets its own page — but every project gets the same attention.
This is a collection of smaller and one-off pieces created for clients across different industries and at different stages of their businesses. From promotional graphics and launch assets to media kits, Instagram grids, and YouTube banners — each one was designed to do a specific job, in a specific moment, for a specific person.
Same intentionality. Same care.

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The Women’s Self-Mastery Circle

COACH RONNETTA — The Women's Self-Mastery Circle

Promo Graphics & Template Set

The Women’s Self-Mastery Circle is a membership community built for women who are done putting everyone else first — at work, at home, and everywhere in between. No courses, no finish lines. Just real support, real structure, and a sisterhood that actually shows up for the women inside it. Coach Ronnetta created this space for women who are ready to stop shrinking and start being seen, heard, and valued — and she needed visuals that could find those women where they were scrolling and make them feel it instantly.
This wasn’t our first project together. I designed the brand for the membership itself, so when Ronnetta came back to boost her social media presence and get in front of more of the right women, I already knew this community inside and out. She provided the copy; my job was to make sure every word of it landed with the visual weight it deserved.
The result was a suite of assets she could use immediately and return to again and again — designed not just for a single moment, but for the long game.

Project scope:

A set of 10 promotional graphics and a collection of carousel and standalone templates, all designed to be repurposed across platforms and campaigns.

Other details:

Promo Graphics & Template Set

Kind words

From client

"You did it again!"

These are amazing! They are hitting all the pain points and asking all the right questions. You did it again, and I’m truly grateful for your time, effort, and hard work. Thank you again

— Ronnetta, Life Coach

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Heather Hammell
HEATHER HAMMELL — The MFR Coach

Program Launch Social Graphics

Heather Hammell helps MFR therapists create an extra five figures in profit in six months or less through her Beyond $100K Mastermind — a program built for therapists who are ready to dream bigger for their businesses and their lives. Heather came to me via a referral from Megan Elliott, with a launch coming up and a clear brief: refresh the graphics from her previous launch so they felt new and elevated, without drifting from the brand identity her audience already knew and trusted.
This wasn’t a rebrand. It was a thoughtful evolution — keeping everything her audience felt at home with, while bringing a clarity and polish that her older graphics were missing.

Project scope:

Email banner, 3 pinned Instagram posts, 15–20 Instagram feed posts and carousels, and an Instagram Story set — all designed to support the launch of the Beyond $100K Mastermind.

Other details:

Launch & Promo Graphics Package

Kind words

From client

"They are fabulous. I don't have any notes."

They are fabulous. I don’t have any notes. I really like them and like her choices, and how clearly everything reads.

— Heather, MFR Coach

The Before

The After

Same trusted brand. Refreshed graphics that finally say — you belong here.

When Heather’s team first reached out, they were clear about what they wanted and what they didn’t. They loved their existing brand and weren’t looking to change it. What they needed was a fresh set of launch graphics that felt updated and elevated compared to the previous launch — with one specific and important improvement. Their audience of MFR therapists skewed older, and readability was a genuine issue. Font sizes, clarity, and ease of reading weren’t just aesthetic preferences — they were essential to making sure the right women actually stopped, read, and felt the pull to join.

The goal was for every graphic to make their audience feel three things: welcome, in good company, and inspired to dream bigger for themselves and their businesses.
Once the full suite of launch graphics was delivered, Heather’s team had a cohesive, refreshed set of assets that honoured their existing brand while feeling distinctly new — clear, readable, aspirational, and warm enough to make every therapist who saw them feel like the Beyond $100K Mastermind was made exactly for her.
The Challenge

The Transformation

Refreshing an existing brand's launch graphics without straying from a brand identity the audience already knew, trusted, and felt at home with

Readability issues in previous graphics that needed to be resolved sensitively — clarity and font size were essential for an older audience without making the design feel heavy or clinical

Creating a full suite of launch assets across multiple formats that felt cohesive, fresh, and distinct from the previous launch

A complete, refreshed launch graphics suite — email banner, pinned posts, feed posts, carousels, and Stories — all designed to feel like a natural evolution of the existing brand rather than a departure from it

Significantly improved readability across all assets, ensuring the message landed clearly with every member of Heather's audience

Graphics that made therapists feel welcome, inspired, and genuinely excited about what was possible for their businesses — exactly the emotional response the launch needed to drive
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Your Booked Out Year Summit
MEGAN ELLIOTT — The Booked Out Year Virtual Summit

Virtual Summit Promo Graphics

Megan had already hosted a successful virtual summit for online service providers — copywriters, social media managers, designers, virtual assistants, and small agency owners from all around the world. She knew her event was good. She knew her audience. And she knew exactly what she wanted her graphics to do — stop the scroll, create instant excitement, and make every speaker, affiliate, and potential attendee feel like this was the event they absolutely could not miss.

What she needed was someone who already understood the vibe of her event — and could take her visuals from good to genuinely unforgettable.

Project scope:

20 custom launch and promo graphics including banners, Instagram posts, carousels, and Stories to promote the summit.

package

Launch & Promo Graphic Design

Kind words

From client

"The event already feels 10x more polished than it did last year."

I have GORGEOUS promo graphics that I get to share with my speakers and affiliates a WHOLE MONTH ahead of our event and that delights me to no end!!! The event already feels 10x more polished than it did last year, which I know for sure is going to contribute to its success. Your SKILL — you are so, so good at what you do. But I also really appreciate your constant communication and a really streamlined onboarding process.

— Megan, Virtual Summit Host

The Before

The After

Same great summit. Now with graphics that actually do it justice.

When Megan first reached out, she was honest about what wasn’t working. Her previous graphics felt generic — text-heavy, a little blah, and not doing enough to stop someone mid-scroll and make them think I cannot miss this. For an event built around helping service providers book out their year, the irony of graphics that blended into the feed wasn’t lost on her. She had an eye for design herself, but knew there were details she was missing — details that could take everything to the next level. And with a summit to run, speakers to manage, and a course launch to prepare, she simply didn’t have the time to be a perfectionist about it.

Once the new graphics were delivered — a full suite of 20 custom assets, ready a whole month before the event — everything felt different. The visuals finally matched the quality of the event itself, giving speakers and affiliates something they were genuinely proud to share, and giving Megan the confidence that her registration page alone would make people think this is going to be so good.
The Challenge

The Transformation

Existing graphics that felt generic and text-heavy — not distinctive enough to stop the scroll or create real excitement around the event

A registration page that wasn't creating the immediate "I cannot miss this" reaction she was looking for

A packed schedule with no time to obsess over design details — but a high standard that still needed to be met

20 fully custom, scroll-stopping promo graphics delivered a full month ahead of the event — giving speakers and affiliates plenty of time to promote

Visuals that felt cohesive, distinctive, and unmistakably on-brand — elevating the perceived quality of the event

A streamlined, stress-free process that gave Megan her time back while delivering results she was genuinely proud of
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Maureen Mwangi
Maureen Mwangi — Brand Growth Strategist

Workshop Promo Graphics

Maureen arrived with something many business owners are still working toward — a stunning, well-developed brand identity. But a great brand is only as powerful as its consistency, and her marketing graphics weren’t yet carrying that identity into her launch campaigns and workshop promotions. For a brand growth strategist whose reputation is built on helping product brands grow with intention, it was essential that her own visuals reflected the premium quality and strategic thinking she brings to her clients.

She needed launch and workshop graphics that didn’t just look good — but that felt unmistakably, cohesively hers, and communicated the value of her programs before a single word was read.

Project scope:

Workshop promo graphics and accelerator program launch graphics.

package

Launch & Promo Graphics Package

Kind words

From client

"I am impressed by how you captured the perception of my brand with minimal revisions."

Your work is stellar. I love how you think outside of the box and come up with new and creative ways that are unique and help breakthrough the noise. Cohesion in brand colors and perception means a lot for the brand, and allows me to sustain my premium pricing.

— Maureen, Brand Growth Strategist

The Before

The After

A stunning brand that deserved to be seen — consistently, and everywhere.

When Maureen first reached out, she had already built a beautiful, high-quality brand for her business — but that brand identity wasn’t making its way into her marketing visuals. Her workshop and launch graphics weren’t reflecting the premium positioning she had worked hard to establish, which meant her audience wasn’t experiencing the full impact of her brand at one of the most critical moments — when she was actively promoting her programs and inviting new students to work with her.

Once her workshop and accelerator launch graphics were designed to carry her brand identity, values, and vision into every promotional touchpoint, the gap closed. Her marketing finally looked as premium as her programs — giving her team back valuable time, elevating her brand perception, and reinforcing the quality that allows her to confidently sustain her premium pricing.
The Challenge

The Transformation

A strong, established brand that wasn't being translated consistently into marketing graphics

Workshop and promo visuals that weren't reflecting the premium quality of her programs

A team spending time on design that wasn't their strength, pulling focus away from higher-priority work

Fully on-brand launch graphics that effortlessly captured her brand identity, values, and vision

Elevated brand perception across her marketing — cohesive, premium, and impossible to ignore

A design process that freed up her team's time and gave her the confidence to promote her programs at the level they deserved
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Kate Doster All Treats No Tricks Bundle
KATE DOSTER — All Treats No Tricks Bundle

Bundle Branding & Launch Graphic Design

Kate Doster is a copywriter, email marketing strategist, and self-proclaimed bundle queen who helps ADHD-ish creators build passive income without burnout. Kate and I had already been in each other’s circles for a long time — so when I reached out to ask if she knew of anyone who needed help with graphic design, she let me know that her usual graphic designer was unexpectedly unavailable and the bundle launch was just around the corner. Because we already knew each other and she had seen my work firsthand, she knew she could trust me to handle it — and we got straight to work.
The brief came through Instagram, the timeline was tight, and the starting point was a logo Kate had thrown together herself in a pinch — one she was very much not attached to. What she needed, fast, was a full suite of bundle branding and promotional graphics that felt polished, cohesive, and Halloween-themed without going full haunted house. Her audience of female online business owners needed to instantly understand the theme while still seeing the clean, elevated aesthetic they’d come to expect from anything Kate puts out.

Project scope:

Logo redesign, 20 custom promotional graphics including contributor and affiliate graphics, and Canva templates — developed as a cohesive bundle brand that contributors could use without clashing with their own brand styles.

package

Basic Bundle Branding and Promo Graphics Package

Kind words

From client

"I loooooooooove them!!!!"

I love the graphics so much — so does Abi. You can clearly tell it’s Halloween, but it’s not like super in your face.

— Kate, Email & Passive Income Strategist

The Before

The After

A Halloween bundle that looked the part — without looking like Halloween threw up on it.

When Kate first reached out, she had a logo she’d pulled together under pressure, a colour direction in her head, and a very clear sense of what she didn’t want — anything too on-the-nose, too generic, or too heavy on the Halloween clichés. Her contributors and affiliates were established online business owners with their own polished brands, and the bundle graphics needed to feel cohesive alongside them — fun and festive, but clean, elevated, and scroll-stopping.

Once the branding and full graphics suite were delivered, Kate had a bundle identity she was genuinely excited about — one that captured the Halloween spirit with a light, stylish touch, gave her contributors graphics they were proud to share, and reflected the same clean polish her audience had come to associate with everything she creates.
The Challenge

The Transformation

An urgent turnaround with no existing brand to build from — just a rough logo placeholder and a colour direction

The need to strike a precise balance between fun and festive Halloween theming and the clean, polished aesthetic Kate's audience expects

Creating contributor and affiliate graphics that felt cohesive as a bundle suite without clashing with the diverse brand styles of individual contributors

A fresh, elevated bundle brand identity — logo, colour palette, and typography — that felt unmistakably Halloween without leaning into tired seasonal clichés

20 custom promotional graphics and Canva templates delivered on a tight timeline, giving Kate and her assistanr everything they needed to launch confidently

A cohesive visual suite that contributors and affiliates were genuinely excited to share — reflecting the quality and care Kate brings to everything she puts her name on
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