Portfolio Tag: Program Assets

  • Past Projects

    extra work

    Special projects

    Not every project gets its own page — but every project gets the same attention.

    This is a collection of smaller and one-off pieces created for clients across different industries and at different stages of their businesses. From promotional graphics and launch assets to media kits, Instagram grids, and YouTube banners — each one was designed to do a specific job, in a specific moment, for a specific person.

    Same intentionality. Same care.

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    more projects

    From amazing client

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  • RSW Life Coaching

    Ronnetta Stokes-Wagstaff — RSW Life Coaching

    Coaching Program Assets

    Ronnetta came to me at an exciting but pivotal moment — she had just gone through a full rebrand and website redesign, and was ready for her business to reflect the coach she had grown into. Her new brand represented a fresh vision, a deeper understanding of her clients, and an evolved way of working. What she needed now was for that identity to live and breathe across every corner of her business — not just her website, but inside her program, her worksheets, her lead magnet, and every asset her students and potential clients would encounter.

    She needed someone who could take her new brand and carry it forward with intention — so her audience could experience the full picture of who she is and the transformation she offers, at every single touchpoint.

    Project scope:

    Program slide deck (100+ presentation slides), program thumbnails, worksheets, and a PDF lead magnet.

    package

    Program Asset Design

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    Kind words

    From client

    "Your expertise in graphic design has been invaluable to our success so far"

    Your graphic design skills have greatly contributed to our success on social media, our monthly newsletters, course module layout, and our yearly planner. Any future projects will undoubtedly benefit from your input. It’s been an absolute pleasure working with you.

    — Ronnetta, Life Coach
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    The Before

    The After

    Big vision. Beautiful new brand. Visuals that still weren't telling the story.

    When Ronnetta first reached out, she had already invested in a rebrand and a website redesign — but her program assets and marketing graphics were still rooted in her old visual identity. While her new brand represented a fresh direction, a deeper understanding of her clients, and an evolved way of working, her existing graphics hadn’t caught up yet. The disconnect meant her audience wasn’t experiencing the full picture of who she had grown into — and the transformation she was now equipped to offer them.

    Once her program assets, slide deck, worksheets, and lead magnet were designed to work together as one cohesive, on-brand experience, everything shifted. Ronnetta could finally promote her signature program with pride, show up consistently across every touchpoint, and let her visuals do the talking — so her audience could see and trust her expertise before a single conversation took place.

    The Challenge

    The Transformation

    • Visuals that weren't communicating her message or connecting with her target audience
    • A fresh rebrand that hadn't yet translated consistently across her program and marketing materials
    • Graphics that didn't reflect the quality and transformation of her signature coaching program
    • A complete, cohesive suite of program assets — 100+ slide deck, thumbnails, worksheets, and lead magnet — all aligned to her new brand
    • A consistent visual presence across every touchpoint, establishing her as a trusted expert
    • Confidence to promote her program, and grow her email list with visuals that finally matched her vision

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