Project: The Women’s Self-Mastery Circle – Branding

Client: Coach Ronnetta

Overview: Coach Ronnetta envisioned “The Women’s Self-Mastery Circle” as a membership designed to empower women to achieve work-life balance, overcome fear, build confidence, and silence their inner critic. The challenge was to create a cohesive and recognizable sister brand that resonated with her existing audience while standing out as a distinct and empowering new offer within her coaching business.

Objectives:

  • Develop a sister brand that complements Coach Ronnetta’s existing brand identity.
  • Appeal to women in the online space seeking empowerment and personal development.
  • Design a logo suite, color palette, and launch graphics that convey the essence of self-mastery and transformation.

Solution: Leveraging Coach Ronnetta’s established brand, I crafted a complementary sister brand for “The Women’s Self-Mastery Circle.” This included:

  1. Logo Suite:
    • Created a logo that reflects strength, femininity, and growth, ensuring it aligns seamlessly with the existing brand yet establishes a unique identity for the membership.
  2. Color Palette:
    • Developed a harmonious color palette that evokes a sense of empowerment and calm. The colors were chosen to appeal specifically to women seeking transformation and self-improvement.
  3. Launch Graphics:
    • Designed a cohesive set of launch graphics to promote the membership across various platforms. These visuals were tailored to attract and inspire women in the online community to join the movement towards self-mastery.

Results: The branding successfully created a recognizable and inviting presence for “The Women’s Self-Mastery Circle.” It ensured that the membership was perceived as a valuable and credible extension of Coach Ronnetta’s offerings, empowering women to take control of their personal and professional lives.

Key Takeaways:

  • Effective sister branding can leverage the strength of an existing brand while creating a distinct identity for new offerings.
  • A thoughtful combination of logo design, color palette, and graphics can significantly enhance the appeal and effectiveness of a membership program targeted at women seeking empowerment.

Visuals:

  • Logo Suite
  • Color Palette
  • Launch Graphics

Conclusion: The new branding for “The Women’s Self-Mastery Circle” not only aligned with Coach Ronnetta’s existing brand but also created a powerful and cohesive identity that resonated deeply with her target audience. The outcome was a visually compelling and inspiring brand that empowers women to take action towards self-mastery.