Now open for design projects for Q3
COACH RONNETTA — The Women's Self-Mastery Circle
Sister Brand Development & Launch Graphics
This was a returning client project — and one that came with a unique and exciting creative challenge. Coach Ronnetta was expanding her coaching business with a brand new membership: The Women’s Self-Mastery Circle, a community designed to help women achieve work-life balance, overcome fear, build confidence, and silence their inner critic. She already had an established brand that her audience knew and trusted. What she needed now was a sister brand that could stand on its own — feeling distinct and fresh enough to represent this new offer — while still feeling like a natural, cohesive extension of everything she had already built.
The goal wasn’t just to create something beautiful. It was to create something that her existing audience would instantly recognise as hers, while also drawing in new women who were ready to take control of their personal and professional lives.
Project scope:
package
Full Brand Package, Launch Graphics & Program Asset Design
Kind words
From client
"Your expertise in graphic design has been invaluable to our success so far."
— Ronnetta, Life Coach
The Before
The After
A space for women to become — and a brand that makes them feel it from the very first glance
When Coach Ronnetta came back to work together on this project, she had a clear vision for what The Women’s Self-Mastery Circle could become. What she needed was a visual identity that could carry the weight of that vision — one that felt empowering, feminine, and transformational, without drifting too far from the brand her audience already knew and loved. Launching a new membership is a significant moment, and the visuals needed to make women in the online space stop, feel seen, and think this is exactly what I’ve been looking for.
Once the sister brand was complete — with a logo suite, colour palette, launch graphics, and workbook designs all working together — The Women’s Self-Mastery Circle had everything it needed to launch with confidence and credibility. The new brand felt like a natural evolution of Coach Ronnetta’s existing identity while standing powerfully on its own as a distinct, recognisable offer.
The Challenge
The Transformation
- Creating a sister brand that felt distinct and fresh enough to represent a new offer, while remaining cohesive with an already established brand identity
- Designing visuals that conveyed the dual qualities of strength and calm — empowering without being intimidating
- Supporting a full membership launch across multiple platforms with a cohesive suite of graphics that could inspire women to take action and join
- A complete sister brand identity — logo suite, colour palette, launch graphics, and workbook designs — that felt cohesive with the existing brand while establishing a unique and powerful identity for the membership
- Launch visuals that created an inviting, credible, and inspiring presence for the membership across social media and beyond
- A brand that positioned The Women's Self-Mastery Circle as a valuable, trustworthy extension of Coach Ronnetta's coaching business — ready to welcome women into the movement