KATE DOSTER — All Treats No Tricks Bundle

Bundle Branding & Launch Graphic Design

Kate Doster is a copywriter, email marketing strategist, and self-proclaimed bundle queen who helps ADHD-ish creators build passive income without burnout. Kate and I had already been in each other’s circles for a long time — so when I reached out to ask if she knew of anyone who needed help with graphic design, she let me know that her usual graphic designer was unexpectedly unavailable and the bundle launch was just around the corner. Because we already knew each other and she had seen my work firsthand, she knew she could trust me to handle it — and we got straight to work.

The brief came through Instagram, the timeline was tight, and the starting point was a logo Kate had thrown together herself in a pinch — one she was very much not attached to. What she needed, fast, was a full suite of bundle branding and promotional graphics that felt polished, cohesive, and Halloween-themed without going full haunted house. Her audience of female online business owners needed to instantly understand the theme while still seeing the clean, elevated aesthetic they’d come to expect from anything Kate puts out.

Project scope:

Logo redesign, 20 custom promotional graphics including contributor and affiliate graphics, and Canva templates — developed as a cohesive bundle brand that contributors could use without clashing with their own brand styles.

package

Basic Bundle Branding and Promo Graphics Package

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19 (1)
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15 (3)

Kind words

From client

"I loooooooooove them!!!!"

I love the graphics so much — so does Abi. You can clearly tell it’s Halloween, but it’s not like super in your face.

— Kate, Email & Passive Income Strategist
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The Before

The After

A Halloween bundle that looked the part — without looking like Halloween threw up on it.

When Kate first reached out, she had a logo she’d pulled together under pressure, a colour direction in her head, and a very clear sense of what she didn’t want — anything too on-the-nose, too generic, or too heavy on the Halloween clichés. Her contributors and affiliates were established online business owners with their own polished brands, and the bundle graphics needed to feel cohesive alongside them — fun and festive, but clean, elevated, and scroll-stopping.

Once the branding and full graphics suite were delivered, Kate had a bundle identity she was genuinely excited about — one that captured the Halloween spirit with a light, stylish touch, gave her contributors graphics they were proud to share, and reflected the same clean polish her audience had come to associate with everything she creates.

The Challenge

The Transformation

  • An urgent turnaround with no existing brand to build from — just a rough logo placeholder and a colour direction
  • The need to strike a precise balance between fun and festive Halloween theming and the clean, polished aesthetic Kate's audience expects
  • Creating contributor and affiliate graphics that felt cohesive as a bundle suite without clashing with the diverse brand styles of individual contributors
  • A fresh, elevated bundle brand identity — logo, colour palette, and typography — that felt unmistakably Halloween without leaning into tired seasonal clichés
  • 20 custom promotional graphics and Canva templates delivered on a tight timeline, giving Kate and her assistanr everything they needed to launch confidently
  • A cohesive visual suite that contributors and affiliates were genuinely excited to share — reflecting the quality and care Kate brings to everything she puts her name on

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