Now open for design projects for Q3
SISTER NAZ — Antenatal Classes Made Easy
Program Branding & Course Asset Design
Sister Naz spent years as a midwife — holding space for mothers, guiding families through one of the most significant moments of their lives, and building a depth of knowledge that most people spend a lifetime chasing. When she retired from practice and decided to take that expertise online, she had everything she needed to help expecting mothers feel calm, prepared, and confident going into childbirth. What she didn’t yet have was a brand, an online presence, or any experience launching in the digital space.
She was starting completely from scratch — and she needed a visual identity that could do a very specific job. Her audience was young, expectant mothers who were nervous, vulnerable, and searching for someone they could trust with something deeply personal. Her brand needed to feel as warm, reassuring, and professional as Sister Naz herself.
Project scope:
Brand identity, course thumbnail, and workbook cover — designed to establish Sister Naz’s online presence and make her antenatal program feel as trustworthy and approachable as the woman behind it.
package
Basic Brand Package & Program Asset Design
The Before
The After
A lifetime of expertise — finally with a brand that helps the right mothers find her.
When Sister Naz first reached out, she had her course content written and ready inside a Google Doc — but the branding she had wasn’t connecting with the young, expectant mothers she most wanted to reach. For a retired midwife stepping into the online space for the very first time, the stakes felt high. She needed more than just a logo. She needed a complete visual foundation that would allow her to grow an audience, build trust with women who had never heard of her, and present her offer in a way that felt worthy of the life-changing knowledge inside it.
Once her brand identity, course thumbnail, and workbook cover were in place, Sister Naz had everything she needed to show up online with confidence — a cohesive, warm, and professional visual presence that spoke directly to nervous expecting mothers and immediately communicated that they were in safe, experienced hands.
The Challenge
The Transformation
- No existing online presence, audience, or brand to build from — a completely fresh start in an entirely new space
- Existing branding that wasn't aligned with her target audience of young, nervous expectant mothers who needed to feel immediately reassured and safe
- The need to translate decades of real-world midwifery expertise into a digital brand that felt both professional and deeply approachable
- A complete brand identity built specifically to resonate with young expecting mothers — warm, trustworthy, and calm without losing its professionalism
- A course thumbnail and workbook cover that elevated the perceived value of her program and made her offer feel as polished and credible as the content inside
- A visual foundation strong enough to support Sister Naz as she grows her audience and establishes herself as a trusted voice in the online maternal wellness space