Now open for design projects for Q3
HEATHER HAMMELL — The MFR Coach
Program Launch Social Graphics
Heather Hammell helps MFR therapists create an extra five figures in profit in six months or less through her Beyond $100K Mastermind — a program built for therapists who are ready to dream bigger for their businesses and their lives. Heather came to me via a referral from Megan Elliott, with a launch coming up and a clear brief: refresh the graphics from her previous launch so they felt new and elevated, without drifting from the brand identity her audience already knew and trusted.
This wasn’t a rebrand. It was a thoughtful evolution — keeping everything her audience felt at home with, while bringing a clarity and polish that her older graphics were missing.
Project scope:
Other details:
Kind words
From client
"They are fabulous. I don't have any notes."
— Heather, MFR Coach
The Before
The After
Same trusted brand. Refreshed graphics that finally say — you belong here.
When Heather’s team first reached out, they were clear about what they wanted and what they didn’t. They loved their existing brand and weren’t looking to change it. What they needed was a fresh set of launch graphics that felt updated and elevated compared to the previous launch — with one specific and important improvement. Their audience of MFR therapists skewed older, and readability was a genuine issue. Font sizes, clarity, and ease of reading weren’t just aesthetic preferences — they were essential to making sure the right women actually stopped, read, and felt the pull to join.
The goal was for every graphic to make their audience feel three things: welcome, in good company, and inspired to dream bigger for themselves and their businesses.
Once the full suite of launch graphics was delivered, Heather’s team had a cohesive, refreshed set of assets that honoured their existing brand while feeling distinctly new — clear, readable, aspirational, and warm enough to make every therapist who saw them feel like the Beyond $100K Mastermind was made exactly for her.
The Challenge
The Transformation
- Refreshing an existing brand's launch graphics without straying from a brand identity the audience already knew, trusted, and felt at home with
- Readability issues in previous graphics that needed to be resolved sensitively — clarity and font size were essential for an older audience without making the design feel heavy or clinical
- Creating a full suite of launch assets across multiple formats that felt cohesive, fresh, and distinct from the previous launch
- A complete, refreshed launch graphics suite — email banner, pinned posts, feed posts, carousels, and Stories — all designed to feel like a natural evolution of the existing brand rather than a departure from it
- Significantly improved readability across all assets, ensuring the message landed clearly with every member of Heather's audience
- Graphics that made therapists feel welcome, inspired, and genuinely excited about what was possible for their businesses — exactly the emotional response the launch needed to drive