Now open for design projects for Q3
MAUREEN MWANGI — Build an Obsession Brand Podcast
Podcast Brand & Promo Graphics
Maureen Mwangi helps product-based entrepreneurs build brands that don’t just sell — they become obsessions. As a brand growth strategist, she teaches the strategies big brands use to create brand obsession and maximize sales through her podcast, Build an Obsession Brand — a multi-dimensional mix of solo episodes, curated guest experts across the beauty, fashion, and food industries, and live client sessions. When Maureen renamed her podcast and shifted its direction, she needed the visuals to catch up. The old brand reflected a tactical, how-to approach. The new one needed to feel like something bigger — a space where strategy meets creative vision, and where entrepreneurs leave each episode feeling both inspired and equipped.
She came to me knowing what she wanted to move toward. She just needed someone who could see it clearly enough to build it.
Project scope:
Other details:
Podcast Brand Basics Package + Add-ons
Kind words
From client
"You ABSOLUTELY nailed it!"
You ABSOLUTELY nailed it! You truly know my brand. Thank you so much for sending these promptly. I love working with you as you get my brand together.
— Maureen, Podcast Host
The Before
The After
Same brand roots. A visual identity bold enough to match the vision.
When Maureen reached out, she had already done the hard work of evolving her thinking. The podcast had a new name, a new direction, and a much bigger creative ambition — but the visuals hadn’t made the leap yet. She sent over a moodboard filled with light, airy imagery that, on its own, told only half the story. The energy she described was something else entirely: confident, bold, dynamic, grounded. A smart, no-nonsense guide to scaling a product-based brand — with heart and precision.
The moodboard and the vision weren’t in conflict. They just needed a bridge. My job was to honour her existing brand while building a distinct podcast identity that could hold the full weight of where she was taking this show — something that felt like a natural extension of her brand world, but with an edge and intentionality the previous visuals hadn’t captured.
The goal was for every graphic to make her audience feel three things: seen, ambitious, and absolutely certain they were in the right place.
Once the full suite was delivered, Maureen had a cohesive podcast brand that finally matched the energy she’d been pouring into every episode — bold enough to stop the scroll, warm enough to pull listeners in, and strategic enough to grow with her.
The Challenge
The Transformation
- Rebranding a podcast mid-stride — capturing a significant directional shift from tactical how-to content to a richer, more multi-dimensional brand experience, without losing the audience already invested in her world
- Reconciling a moodboard that skewed light and airy with a brand vision that was anything but — finding the visual language that could hold both without feeling disconnected or confused
- Building a full podcast brand suite across multiple formats in one week, each asset needing to feel cohesive, intentional, and ready to represent a brand that teaches others how to build obsession-worthy businesses
- A complete podcast brand identity — cover art, banner, logo files, mockup, and social graphics — built to reflect the confidence, empowerment, and bold strategic energy at the heart of Build an Obsession Brand
- A visual direction that bridged Maureen's existing brand colours with a distinct podcast aesthetic: warmer and more dynamic than her moodboard, sharper and more elevated than her previous visuals — unmistakably hers, but evolved
- Promotional assets designed to translate that same energy across social media, giving Maureen everything she needed to launch the rebrand with consistency and impact