As sucky as it may seem at times, we have to admit that we live in a world OBSESSED with appearance. This is especially true when it comes to the Internet.Having a strong brand that effectively communicates your business message will only work if your visuals are representing the message correctly.💡 BRANDING = VISION + VISUALS + VOICE 💡Much like a chain is only as strong as its weakest link[...]
Every single day people are launching new and exciting offers online. Think about it… When was the last time you signed into your email or logged onto social media and didn’t see someone selling their latest offer? It has been a long, long time for me. It’s amazing that people are contributing all these incredible things to the digital space, BUT as someone on the receiving end of all these[...]
Using graphics as part of your promo plan gives your audience a visual of the impact of your offers, the value of your work, and the results you can help them reach.Since it is highly unlikely that the offer you’ve created is the first of its kind (which is by no means a bad thing) promo graphics designed for YOUR target audience will make your offer stand out from everyone else online. This is[...]
As soon as you enter the online business space, you’ll be bombarded with all the things you “need to do” in order to reach some version of success.However, this does not mean when you hear someone saying “you NEED to do xyz” that you absolutely gotta do it.🙅♀️ Just like you don’t NEED to have a perfectly curated Instagram feed.🙅♀️ You don’t NEED to have profession[...]
When it comes to branding your business, there’s a ton of different advice out there on what you should be doing in order to grow and scale for long term success. But, the reality is that success doesn’t look the same for every business owner out there, and so each person would take a different route to brand their businesses depending on the stage they’re in, and what they are able to inves[...]
One of the most common “calls for help” I get from customers is to create a color palette for their businesses. Now, while I admire them for wanting to get this finalized (and that they understand the importance of brand aesthetics) I like to remind them that their brand is more than just a color palette.The term “branding” is thrown about so often these days – and with good reason!A bra[...]
The online business market is a competitive and saturated space filled with talented creatives. And, with new businesses popping up every single day, it can be tough for internet users to know who to trust.By now I’m sure you know that branding your business is an all important step if you have any hopes of reaching your target market and attracting your DREAM CLIENT.But, why exactly should you[...]
If you’re wondering about whether you should start an online business, I’ll be the girl right in front of the crowd chanting “DO IT! DO IT! DO IT!” Seriously, I LOVE being my own boss. Setting my own targets, working according to my own schedule, and growing at my own pace - this kind of freedom is what makes my heart very happy.And, working with clients, helping them overcome a struggle[...]
So, you’ve created an epic lead magnet that offers your audience a ton of value, you wrote a warm welcoming sequence that delivers your freebie and nurtures new subscribers into becoming clients later down the road, now what?Where exactly does the “list building” part come in?In other words - How do you go about growing an email list?How are these people meant to find you so they can sign up[...]
Raise your hand if you ever went weeks without checking in with your email list…Hey, I’m guilty of this too! During the busy seasons of business it can be difficult to keep up with everything and sometimes your email list bears the brunt of it. And, no matter how hard you try to make time to type out a newsletter, you are just too drained to come up with anything worth sending.So your email co[...]