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attracting dream clients

Graphic Design

3 ideas for Reels when you don’t want to create videos

Last month an announcement by Instagram put everyone in a tizz! I’m sure you’ve heard it all by now - that Instagram is “no longer just a photo sharing app” and they plan to focus more on video content. Now, if you’re an introvert (such as myself) then this news might not have been the best thing to hear - I get it! Video content is not exactly my strong suit either and if I can avoid t[...]

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Dream Clients

3 Tips to get better testimonials from your dream clients (Part 1 of 5)

When running an online, service-based business, word of mouth holds a lot of weight.  Getting as many glowing client testimonials as you can is never a bad thing, in fact, it is something you should strive for after every project you complete. Not only will client reviews provide you with credibility, but it will also let potential clients know who you’ve worked with in the past and the k[...]

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Dream Clients

5 types of content you need to share if you want to attract your DREAM clients

Content is an incredibly powerful thing in the world of online business. Your content can show your knowledge and expertise, it is a way to build trust and form meaningful connections with your audience, and it can help attract your dream clients to your space! So, what exactly should you be posting if you want to attract those dream clients to your business and actually begin working with them?[...]

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I'll tell you this much: a good first impression is absolutely crucial in the online world of business if you have any hope of leaving a lasting impact on your audience. There is just no excuse for sloppy design work, poor quality images and clashing colour schemes in the digital age. And there's certainly no room for this in your business - at least not when you're working hard to attract your dream clients! I'll tell you something else too: if you're not making a good impression, people will not take you seriously, much less respect the boundaries you have in place... So, what's a gal to do? A gal works SMARTER, of course! (Hint: use Canva Templates to save you time) One of the biggest lessons I learned from running my own business is that people respect people who respect themselves. You cannot go into business with the mindset that your clients will automatically know what your conditions and limitations are - it is your responsibility to make them aware of this. The best way, I’ve found, to do this is through onboarding packs. Something as simple as a 3 page document, has the power to change the way you handle projects, giving you peace of mind knowing that you and your client are on the same page. But what exactly should you be including inside your onboarding document? Fear not, my friend! I've got you covered! I've been sneaking new templates into my shop the past few weeks: service & pricing guides, day rate service guides and welcome packets with MORE coming soon.  But, on top of this is that now all my templates come with their very own personalized planning workbook that guides you through the different sections inside the template so you know exactly what copy you need to prepare for your onboarding document. Once you've finalized all the copy, simply copy and paste them into your template - easy peasy. I'm also adding the last few videos to my Quick Canva Design Tutorial Library which you'll have access to as well, so you'll know how to customize your templates with minimal fuss. Ready to turn those enquiries into DREAM Clients? Browse the templates via the link in my bio!
I'll tell you this much: a good first impression is absolutely crucial in the online world of business if you have any hope of leaving a lasting impact on your audience. There is just no excuse for sloppy design work, poor quality images and clashing colour schemes in the digital age. And there's certainly no room for this in your business - at least not when you're working hard to attract your dream clients! I'll tell you something else too: if you're not making a good impression, people will not take you seriously, much less respect the boundaries you have in place... So, what's a gal to do? A gal works SMARTER, of course! (Hint: use Canva Templates to save you time) One of the biggest lessons I learned from running my own business is that people respect people who respect themselves. You cannot go into business with the mindset that your clients will automatically know what your conditions and limitations are - it is your responsibility to make them aware of this. The best way, I’ve found, to do this is through onboarding packs. Something as simple as a 3 page document, has the power to change the way you handle projects, giving you peace of mind knowing that you and your client are on the same page. But what exactly should you be including inside your onboarding document? Fear not, my friend! I've got you covered! I've been sneaking new templates into my shop the past few weeks: service & pricing guides, day rate service guides and welcome packets with MORE coming soon.  But, on top of this is that now all my templates come with their very own personalized planning workbook that guides you through the different sections inside the template so you know exactly what copy you need to prepare for your onboarding document. Once you've finalized all the copy, simply copy and paste them into your template - easy peasy. I'm also adding the last few videos to my Quick Canva Design Tutorial Library which you'll have access to as well, so you'll know how to customize your templates with minimal fuss. Ready to turn those enquiries into DREAM Clients? Browse the templates via the link in my bio!
I'll tell you this much: a good first impression is absolutely crucial in the online world of business if you have any hope of leaving a lasting impact on your audience. There is just no excuse for sloppy design work, poor quality images and clashing colour schemes in the digital age. And there's certainly no room for this in your business - at least not when you're working hard to attract your dream clients! I'll tell you something else too: if you're not making a good impression, people will not take you seriously, much less respect the boundaries you have in place... So, what's a gal to do? A gal works SMARTER, of course! (Hint: use Canva Templates to save you time) One of the biggest lessons I learned from running my own business is that people respect people who respect themselves. You cannot go into business with the mindset that your clients will automatically know what your conditions and limitations are - it is your responsibility to make them aware of this. The best way, I’ve found, to do this is through onboarding packs. Something as simple as a 3 page document, has the power to change the way you handle projects, giving you peace of mind knowing that you and your client are on the same page. But what exactly should you be including inside your onboarding document? Fear not, my friend! I've got you covered! I've been sneaking new templates into my shop the past few weeks: service & pricing guides, day rate service guides and welcome packets with MORE coming soon.  But, on top of this is that now all my templates come with their very own personalized planning workbook that guides you through the different sections inside the template so you know exactly what copy you need to prepare for your onboarding document. Once you've finalized all the copy, simply copy and paste them into your template - easy peasy. I'm also adding the last few videos to my Quick Canva Design Tutorial Library which you'll have access to as well, so you'll know how to customize your templates with minimal fuss. Ready to turn those enquiries into DREAM Clients? Browse the templates via the link in my bio!
I'll tell you this much: a good first impression is absolutely crucial in the online world of business if you have any hope of leaving a lasting impact on your audience. There is just no excuse for sloppy design work, poor quality images and clashing colour schemes in the digital age. And there's certainly no room for this in your business - at least not when you're working hard to attract your dream clients! I'll tell you something else too: if you're not making a good impression, people will not take you seriously, much less respect the boundaries you have in place... So, what's a gal to do? A gal works SMARTER, of course! (Hint: use Canva Templates to save you time) One of the biggest lessons I learned from running my own business is that people respect people who respect themselves. You cannot go into business with the mindset that your clients will automatically know what your conditions and limitations are - it is your responsibility to make them aware of this. The best way, I’ve found, to do this is through onboarding packs. Something as simple as a 3 page document, has the power to change the way you handle projects, giving you peace of mind knowing that you and your client are on the same page. But what exactly should you be including inside your onboarding document? Fear not, my friend! I've got you covered! I've been sneaking new templates into my shop the past few weeks: service & pricing guides, day rate service guides and welcome packets with MORE coming soon.  But, on top of this is that now all my templates come with their very own personalized planning workbook that guides you through the different sections inside the template so you know exactly what copy you need to prepare for your onboarding document. Once you've finalized all the copy, simply copy and paste them into your template - easy peasy. I'm also adding the last few videos to my Quick Canva Design Tutorial Library which you'll have access to as well, so you'll know how to customize your templates with minimal fuss. Ready to turn those enquiries into DREAM Clients? Browse the templates via the link in my bio!
I'll tell you this much: a good first impression is absolutely crucial in the online world of business if you have any hope of leaving a lasting impact on your audience. There is just no excuse for sloppy design work, poor quality images and clashing colour schemes in the digital age. And there's certainly no room for this in your business - at least not when you're working hard to attract your dream clients! I'll tell you something else too: if you're not making a good impression, people will not take you seriously, much less respect the boundaries you have in place... So, what's a gal to do? A gal works SMARTER, of course! (Hint: use Canva Templates to save you time) One of the biggest lessons I learned from running my own business is that people respect people who respect themselves. You cannot go into business with the mindset that your clients will automatically know what your conditions and limitations are - it is your responsibility to make them aware of this. The best way, I’ve found, to do this is through onboarding packs. Something as simple as a 3 page document, has the power to change the way you handle projects, giving you peace of mind knowing that you and your client are on the same page. But what exactly should you be including inside your onboarding document? Fear not, my friend! I've got you covered! I've been sneaking new templates into my shop the past few weeks: service & pricing guides, day rate service guides and welcome packets with MORE coming soon.  But, on top of this is that now all my templates come with their very own personalized planning workbook that guides you through the different sections inside the template so you know exactly what copy you need to prepare for your onboarding document. Once you've finalized all the copy, simply copy and paste them into your template - easy peasy. I'm also adding the last few videos to my Quick Canva Design Tutorial Library which you'll have access to as well, so you'll know how to customize your templates with minimal fuss. Ready to turn those enquiries into DREAM Clients? Browse the templates via the link in my bio!
I'll tell you this much: a good first impression is absolutely crucial in the online world of business if you have any hope of leaving a lasting impact on your audience. There is just no excuse for sloppy design work, poor quality images and clashing colour schemes in the digital age. And there's certainly no room for this in your business - at least not when you're working hard to attract your dream clients! I'll tell you something else too: if you're not making a good impression, people will not take you seriously, much less respect the boundaries you have in place... So, what's a gal to do? A gal works SMARTER, of course! (Hint: use Canva Templates to save you time) One of the biggest lessons I learned from running my own business is that people respect people who respect themselves. You cannot go into business with the mindset that your clients will automatically know what your conditions and limitations are - it is your responsibility to make them aware of this. The best way, I’ve found, to do this is through onboarding packs. Something as simple as a 3 page document, has the power to change the way you handle projects, giving you peace of mind knowing that you and your client are on the same page. But what exactly should you be including inside your onboarding document? Fear not, my friend! I've got you covered! I've been sneaking new templates into my shop the past few weeks: service & pricing guides, day rate service guides and welcome packets with MORE coming soon.  But, on top of this is that now all my templates come with their very own personalized planning workbook that guides you through the different sections inside the template so you know exactly what copy you need to prepare for your onboarding document. Once you've finalized all the copy, simply copy and paste them into your template - easy peasy. I'm also adding the last few videos to my Quick Canva Design Tutorial Library which you'll have access to as well, so you'll know how to customize your templates with minimal fuss. Ready to turn those enquiries into DREAM Clients? Browse the templates via the link in my bio!
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Content is an incredibly powerful thing in the world of online business. Your content can show your knowledge and expertise, it is a way to build trust and form meaningful connections with your audience, and it can help attract your dream clients to your space!

So, what exactly should you be posting if you want to attract those dream clients to your business and actually begin working with them? In this post, I’m going to share 5 types of content to help you do just that:

1. Educational and Value-based Content

Much like anything else in life, with an online business you reap what you sow! What I mean by this is that in order for you to start working with your dream clients, you are going to have to show up and prove that you are the person they need to hire for the job! 

A really effective way to show your audience that you are an expert in your niche is to share valuable content that will help them overcome an obstacle, make their lives easier or help them move a step closer to their goals. 

Out of all the other content you post, be sure that you share mostly value-based content that will help your audience AND show them why they need to hire YOU to overcome the pain point they’re currently struggling with.

Some ideas for this kind of content includes:
  • Teaching your dream client a simple trick to help them reach a small goal. Think of something they’d need to do before working with you. Example, if you are a photographer, you could share a trick on how to pick the perfect outfit for a photoshoot.
  • Sharing a list of things your dream client needs to do or need to know before hiring a professional in your niche (aka YOU!). This will get them a step closer to hiring you for the task.
  • Sharing a free tool related to your service or niche. This could be an app or resource that could help them with a specific area in their business. 
  • Sharing 3 common mistakes made by people when they try to DIY your service. Highlight why it is so important to leave these tasks to you – the professional – and how it makes their business look if they do it themselves.

2. Transformation or Results

The really great thing about transformation posts is that you are selling your services without actually selling your services. 

By sharing what you are able to help potential clients achieve with your service you are painting a picture of what their lives or businesses could look like. If this transformation appeals to them, then this would be where they realize that they need to hire you to help them achieve the same results.

Whatever the result or transformation is, ensure that you paint a vivid picture to describe the leap from what things were like before you stepped in, and how amazing it turned out after you did your thang!

Some ideas for this kind of content includes:
    • Listing 3 results you can help your dream client achieve and what bigger problems it can help them overcome in their lives or businesses.
    • Sharing the before and after of working with you – list out all the pain points or problems a client had before working with you vs everything you helped them achieve after the project was completed.
    • Sharing a case study of someone who made use of your services vs someone who decided to do it themselves to save on costs.
    • Sharing 5 things your dream client can expect after working with you and 5 things that will continue happening if they don’t get that specific task done.

Don’t forget to add a clear call-to-action that either guides them to look at your services, or to make a booking with you.

3. Connection Building Content

A big part in attracting your dream clients to your space (and eventually to begin working with you) is to build and nurture connections with these people. The way to do this is to share more about yourself, your beliefs, what you stand for and anything else that will contribute to your effort in solidifying these bonds.

This is why it is SO IMPORTANT that you know who your dream client is and what is important to them!

For example: if your dream client is a health and wellness coach, then you need to share more personal stories on why health and wellness is important to you. This will allow them to get to know you better and relate to you on a more personal note, which would result in them being comfortable to eventually start working with you. 

Or, if your dream client is an overwhelmed mother, you would share your own stories about motherhood and the challenges you face on a daily basis while running your business.

The main point here is to build and nurture connections with your potential dream client, as this will make it much more likely for them to hire you instead of someone else.

Remember, working in the digital space means that the one-on-one, face-to-face interaction we’d otherwise have with clients is not there. Which is precisely why we need to find ways to overcome this in order to form trust and fill the void – replacing the cold, impersonal encounters with warm, meaningful interactions that leaves a lasting impact.

Some ideas for this kind of content includes:
  • Talking about your ‘why’ or share the reason you started your business or why you work in your specific niche. 
  • Sharing an inspirational quote that will uplift your audience and motivate them to reach their goal of the week.
  • Sharing 5 things you crossed off your bucket list, along with 5 activities you would still love to complete.
  • Talking about a cause you support and the reason you feel so strongly about the work they do.

4. Portfolio or Showcasing Past Projects

Before you begin the quest of attracting dream clients to work with you, it is important to know what your DREAM PROJECT is.

Understanding what kind of work you enjoy doing (aka the kind of work that brings out the very best of your talents!) means that you can share these types of projects with your audience and attract people (aka dream clients!) who needs help in this area, to your business.

Going back to the health & wellness coach example I shared before – if you enjoy working on projects for health & wellness coaches, then you should start sharing work you’ve done in the past that was specifically for this niche. Not only will this provide clarity on the type of projects you take on, for anyone interested in working with you, but it will also give you the opportunity to really focus your skillset on these particular people. 

You’ll be stepping into your zone of genius and you’ll be showing up as the expert for these potential clients in your audience. So, if there’s a health & wellness coach in your audience, they will see that you have experience working with clients in their niche and can therefore trust you with their project – you will become top of mind!

Some ideas for this kind of content includes:

  • Shining the spotlight on a past client and showcasing what you were able to do for them during your time working together.
  • Sharing behind the scenes of a dream project you’re working on and talk about something special you do for each of your clients.
  • Sharing visuals of the before and after transformation of a dream project you worked on.
  • Sharing some samples of your work that didn’t “make the cut” in past projects, and what your client decided on in the end.

Quick Tip: If you haven’t worked on your dream project yet but know exactly what it entails, you can create a mock project for a pretend client and share behind the scenes, pain points and solutions as content for your business. This way, you are actually proving potential clients that you are more than capable of handling their project even if you don’t have the experience of a real project.

5. Client Testimonials

Nothing says you’re awesome quite like a glowing client testimonial! 

People looking to hire professionals will always do their homework and find out as much about the person of interest as possible. This is why you should make an effort to collect testimonials from your clients and share them as proof that you are as good as you say you are!

Again, if you want to attract dream clients, you should work towards getting yourself to a point where you can share multiple testimonials from different dream clients you’ve worked with in the last. This will help you to attract similar projects with similar people or niches!

Some ideas for this kind of content includes:
  • A short video testimonial where your client share’s their experience of working with you, the results you gave them and the difference that transformation made in their lives.
  • If your client isn’t comfortable sharing a review on video, you can always request a written one. A great way to ensure they are giving you the kind of testimonial you need is to send them a survey with a few short questions they’ll need to answer about working with you. 
  • Social proof in the form of screenshots of review pages, comments, email or DM exchanges are also fantastic pieces of content to share.
  • If you’re looking for a fresh way to share a client testimonial, you could always take out snippets from a review or keywords that were used to describe the project experience and add to this with stronger content aimed at your dream client. 

When running an online, service-based business, word of mouth holds a lot of weight. So it is never a bad thing to get as many client testimonials as you can! Not only will this provide you with credibility, but it will also let potential clients know who you’ve worked with in the past and the kind of projects you have experience with.

Sometimes new clients who are still on the fence about hiring you may just reach out to your past clients to find out what it was like to work with you and if they’ll recommend your services. Testimonials you share will then act as “references” and are a powerful way to get new people to trust you as a service provider long before they even reach out to you directly.

Now, if you want a fun, eye-catching way to share your glowing client testimonials on your Instagram profile, I’ve got a little something that will do the trick!

The content you share online, when done so with intention and strategy, can be one of the BEST ways to attract dream clients to your business. I know how overwhelming it can be because the internet is a sea of information. But the beautiful part is that there is more than enough room for everyone – and no one else out there is YOU!

Share your content in a way that you are comfortable with and in a way that makes you feel GOOD – trust me when I say, your dream clients will notice.

Don’t forget to grab my FREE Client Love Canva Templates to help you share those glowing client testimonials right away!
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Now, I’m no scientist, but I can tell you that based on my own experience I’ve found this to be absolutely TRUE.   When I studied civil engineering I had no passion for the field. But, it became part of the plan ever since I watched Michael Scofield fix that replica of the Taj Mahal in Warden Pope’s office. I couldn't imagine myself doing anything else.   After graduating, I landed a job I was aiming for throughout my academic life, but something was off. I longed to be more creative, and felt stifled by the 8-5 day at a desk where someone constantly peeked over my shoulder. Watching the weeks roll by through a window that held me back from the happiness I knew was lacking in my career. And the never ending frustration of knowing that I was not living up to my full potential, growing at a pace someone else was setting for me.     I couldn't stand it!   The turning point however, was when my work offered me a scholarship to study further so I could qualify as an engineer. It was as if the next 30 years of my life flashed before my eyes - and I didn’t like that picture one bit.   So, after months of hearing my husband say "you've struck oil in engineering, it's time to move on" (and after months of denying this was true) I handed in my resignation.   Looking back at that time it is obvious to see that there was no passion. Especially when holding it up against the business I’ve built today, where I look forward to opening my laptop so I can work with my amazing clients and bring some of my wild ideas to life.   Being able to provide for my family has always been my “why”. But I firmly believe that it was passion that carried me through.   Are you following your passion in your business?   Does your current client work give you the stage to express the highest level of your talent?   Are you truly happy with the picture you see when looking at your life 30 years from now?   If the answer to these three questions is not a loud, confident “YES!” then you may need to take a close look at what’s blocking you from filling your schedule with work you actually love! I'd love to know what your answers are, so feel free to share in the comments below!
Now, I’m no scientist, but I can tell you that based on my own experience I’ve found this to be absolutely TRUE.   When I studied civil engineering I had no passion for the field. But, it became part of the plan ever since I watched Michael Scofield fix that replica of the Taj Mahal in Warden Pope’s office. I couldn't imagine myself doing anything else.   After graduating, I landed a job I was aiming for throughout my academic life, but something was off. I longed to be more creative, and felt stifled by the 8-5 day at a desk where someone constantly peeked over my shoulder. Watching the weeks roll by through a window that held me back from the happiness I knew was lacking in my career. And the never ending frustration of knowing that I was not living up to my full potential, growing at a pace someone else was setting for me.     I couldn't stand it!   The turning point however, was when my work offered me a scholarship to study further so I could qualify as an engineer. It was as if the next 30 years of my life flashed before my eyes - and I didn’t like that picture one bit.   So, after months of hearing my husband say "you've struck oil in engineering, it's time to move on" (and after months of denying this was true) I handed in my resignation.   Looking back at that time it is obvious to see that there was no passion. Especially when holding it up against the business I’ve built today, where I look forward to opening my laptop so I can work with my amazing clients and bring some of my wild ideas to life.   Being able to provide for my family has always been my “why”. But I firmly believe that it was passion that carried me through.   Are you following your passion in your business?   Does your current client work give you the stage to express the highest level of your talent?   Are you truly happy with the picture you see when looking at your life 30 years from now?   If the answer to these three questions is not a loud, confident “YES!” then you may need to take a close look at what’s blocking you from filling your schedule with work you actually love! I'd love to know what your answers are, so feel free to share in the comments below!
Now, I’m no scientist, but I can tell you that based on my own experience I’ve found this to be absolutely TRUE.   When I studied civil engineering I had no passion for the field. But, it became part of the plan ever since I watched Michael Scofield fix that replica of the Taj Mahal in Warden Pope’s office. I couldn't imagine myself doing anything else.   After graduating, I landed a job I was aiming for throughout my academic life, but something was off. I longed to be more creative, and felt stifled by the 8-5 day at a desk where someone constantly peeked over my shoulder. Watching the weeks roll by through a window that held me back from the happiness I knew was lacking in my career. And the never ending frustration of knowing that I was not living up to my full potential, growing at a pace someone else was setting for me.     I couldn't stand it!   The turning point however, was when my work offered me a scholarship to study further so I could qualify as an engineer. It was as if the next 30 years of my life flashed before my eyes - and I didn’t like that picture one bit.   So, after months of hearing my husband say "you've struck oil in engineering, it's time to move on" (and after months of denying this was true) I handed in my resignation.   Looking back at that time it is obvious to see that there was no passion. Especially when holding it up against the business I’ve built today, where I look forward to opening my laptop so I can work with my amazing clients and bring some of my wild ideas to life.   Being able to provide for my family has always been my “why”. But I firmly believe that it was passion that carried me through.   Are you following your passion in your business?   Does your current client work give you the stage to express the highest level of your talent?   Are you truly happy with the picture you see when looking at your life 30 years from now?   If the answer to these three questions is not a loud, confident “YES!” then you may need to take a close look at what’s blocking you from filling your schedule with work you actually love! I'd love to know what your answers are, so feel free to share in the comments below!
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Content is an incredibly powerful thing in the world of online business. Your content can show your knowledge and expertise, it is a way to build trust and form meaningful connections with your audience, and it can help attract your dream clients to your space!

So, what exactly should you be posting if you want to attract those dream clients to your business and actually begin working with them? In this post, I’m going to share 5 types of content to help you do just that:

1. Educational and Value-based Content

Much like anything else in life, with an online business you reap what you sow! What I mean by this is that in order for you to start working with your dream clients, you are going to have to show up and prove that you are the person they need to hire for the job! 

A really effective way to show your audience that you are an expert in your niche is to share valuable content that will help them overcome an obstacle, make their lives easier or help them move a step closer to their goals. 

Out of all the other content you post, be sure that you share mostly value-based content that will help your audience AND show them why they need to hire YOU to overcome the pain point they’re currently struggling with.

Some ideas for this kind of content includes:
  • Teaching your dream client a simple trick to help them reach a small goal. Think of something they’d need to do before working with you. Example, if you are a photographer, you could share a trick on how to pick the perfect outfit for a photoshoot.
  • Sharing a list of things your dream client needs to do or need to know before hiring a professional in your niche (aka YOU!). This will get them a step closer to hiring you for the task.
  • Sharing a free tool related to your service or niche. This could be an app or resource that could help them with a specific area in their business. 
  • Sharing 3 common mistakes made by people when they try to DIY your service. Highlight why it is so important to leave these tasks to you – the professional – and how it makes their business look if they do it themselves.

2. Transformation or Results

The really great thing about transformation posts is that you are selling your services without actually selling your services. 

By sharing what you are able to help potential clients achieve with your service you are painting a picture of what their lives or businesses could look like. If this transformation appeals to them, then this would be where they realize that they need to hire you to help them achieve the same results.

Whatever the result or transformation is, ensure that you paint a vivid picture to describe the leap from what things were like before you stepped in, and how amazing it turned out after you did your thang!

Some ideas for this kind of content includes:
    • Listing 3 results you can help your dream client achieve and what bigger problems it can help them overcome in their lives or businesses.
    • Sharing the before and after of working with you – list out all the pain points or problems a client had before working with you vs everything you helped them achieve after the project was completed.
    • Sharing a case study of someone who made use of your services vs someone who decided to do it themselves to save on costs.
    • Sharing 5 things your dream client can expect after working with you and 5 things that will continue happening if they don’t get that specific task done.

Don’t forget to add a clear call-to-action that either guides them to look at your services, or to make a booking with you.

3. Connection Building Content

A big part in attracting your dream clients to your space (and eventually to begin working with you) is to build and nurture connections with these people. The way to do this is to share more about yourself, your beliefs, what you stand for and anything else that will contribute to your effort in solidifying these bonds.

This is why it is SO IMPORTANT that you know who your dream client is and what is important to them!

For example: if your dream client is a health and wellness coach, then you need to share more personal stories on why health and wellness is important to you. This will allow them to get to know you better and relate to you on a more personal note, which would result in them being comfortable to eventually start working with you. 

Or, if your dream client is an overwhelmed mother, you would share your own stories about motherhood and the challenges you face on a daily basis while running your business.

The main point here is to build and nurture connections with your potential dream client, as this will make it much more likely for them to hire you instead of someone else.

Remember, working in the digital space means that the one-on-one, face-to-face interaction we’d otherwise have with clients is not there. Which is precisely why we need to find ways to overcome this in order to form trust and fill the void – replacing the cold, impersonal encounters with warm, meaningful interactions that leaves a lasting impact.

Some ideas for this kind of content includes:
  • Talking about your ‘why’ or share the reason you started your business or why you work in your specific niche. 
  • Sharing an inspirational quote that will uplift your audience and motivate them to reach their goal of the week.
  • Sharing 5 things you crossed off your bucket list, along with 5 activities you would still love to complete.
  • Talking about a cause you support and the reason you feel so strongly about the work they do.

4. Portfolio or Showcasing Past Projects

Before you begin the quest of attracting dream clients to work with you, it is important to know what your DREAM PROJECT is.

Understanding what kind of work you enjoy doing (aka the kind of work that brings out the very best of your talents!) means that you can share these types of projects with your audience and attract people (aka dream clients!) who needs help in this area, to your business.

Going back to the health & wellness coach example I shared before – if you enjoy working on projects for health & wellness coaches, then you should start sharing work you’ve done in the past that was specifically for this niche. Not only will this provide clarity on the type of projects you take on, for anyone interested in working with you, but it will also give you the opportunity to really focus your skillset on these particular people. 

You’ll be stepping into your zone of genius and you’ll be showing up as the expert for these potential clients in your audience. So, if there’s a health & wellness coach in your audience, they will see that you have experience working with clients in their niche and can therefore trust you with their project – you will become top of mind!

Some ideas for this kind of content includes:

  • Shining the spotlight on a past client and showcasing what you were able to do for them during your time working together.
  • Sharing behind the scenes of a dream project you’re working on and talk about something special you do for each of your clients.
  • Sharing visuals of the before and after transformation of a dream project you worked on.
  • Sharing some samples of your work that didn’t “make the cut” in past projects, and what your client decided on in the end.

Quick Tip: If you haven’t worked on your dream project yet but know exactly what it entails, you can create a mock project for a pretend client and share behind the scenes, pain points and solutions as content for your business. This way, you are actually proving potential clients that you are more than capable of handling their project even if you don’t have the experience of a real project.

5. Client Testimonials

Nothing says you’re awesome quite like a glowing client testimonial! 

People looking to hire professionals will always do their homework and find out as much about the person of interest as possible. This is why you should make an effort to collect testimonials from your clients and share them as proof that you are as good as you say you are!

Again, if you want to attract dream clients, you should work towards getting yourself to a point where you can share multiple testimonials from different dream clients you’ve worked with in the last. This will help you to attract similar projects with similar people or niches!

Some ideas for this kind of content includes:
  • A short video testimonial where your client share’s their experience of working with you, the results you gave them and the difference that transformation made in their lives.
  • If your client isn’t comfortable sharing a review on video, you can always request a written one. A great way to ensure they are giving you the kind of testimonial you need is to send them a survey with a few short questions they’ll need to answer about working with you. 
  • Social proof in the form of screenshots of review pages, comments, email or DM exchanges are also fantastic pieces of content to share.
  • If you’re looking for a fresh way to share a client testimonial, you could always take out snippets from a review or keywords that were used to describe the project experience and add to this with stronger content aimed at your dream client. 

When running an online, service-based business, word of mouth holds a lot of weight. So it is never a bad thing to get as many client testimonials as you can! Not only will this provide you with credibility, but it will also let potential clients know who you’ve worked with in the past and the kind of projects you have experience with.

Sometimes new clients who are still on the fence about hiring you may just reach out to your past clients to find out what it was like to work with you and if they’ll recommend your services. Testimonials you share will then act as “references” and are a powerful way to get new people to trust you as a service provider long before they even reach out to you directly.

Now, if you want a fun, eye-catching way to share your glowing client testimonials on your Instagram profile, I’ve got a little something that will do the trick!

The content you share online, when done so with intention and strategy, can be one of the BEST ways to attract dream clients to your business. I know how overwhelming it can be because the internet is a sea of information. But the beautiful part is that there is more than enough room for everyone – and no one else out there is YOU!

Share your content in a way that you are comfortable with and in a way that makes you feel GOOD – trust me when I say, your dream clients will notice.

Don’t forget to grab my FREE Client Love Canva Templates to help you share those glowing client testimonials right away!
8 months ago
View on Instagram |
2/5
One of the biggest reasons why many people don’t niche down in their businesses is because they fear they’ll lose out on opportunities. This could not be further from the truth! Niching down is the first step in setting yourself up as an expert. No one can be the best at everything. You may be skilled in different areas but if you’re focusing on too many things there’s just no way you’ll become the go-to person for a specific task and you’ll never stand out from the crowd. Not having a clear target audience and dream client is a sure way to stunt business growth. Today I wanted to share 5 ways you’re hurting your business (and yourself) by working with everyone, instead of niching down and targeting a very specific audience. 👉🏽 You won’t feel fulfilled and happy 👉🏽 You’re not allowing yourself to be seen as an expert in your niche 👉🏽 You can’t charge premium pricing because you’re not an expert 👉🏽 You’ll attract people who you’ll struggle to please 👉🏽 Your quality of work will drop Want to read more about this? Read the full post on my blog! I also have a really helpful Dream Client Evaluator which you can grab for free by following the link in my bio!
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Content is an incredibly powerful thing in the world of online business. Your content can show your knowledge and expertise, it is a way to build trust and form meaningful connections with your audience, and it can help attract your dream clients to your space!

So, what exactly should you be posting if you want to attract those dream clients to your business and actually begin working with them? In this post, I’m going to share 5 types of content to help you do just that:

1. Educational and Value-based Content

Much like anything else in life, with an online business you reap what you sow! What I mean by this is that in order for you to start working with your dream clients, you are going to have to show up and prove that you are the person they need to hire for the job! 

A really effective way to show your audience that you are an expert in your niche is to share valuable content that will help them overcome an obstacle, make their lives easier or help them move a step closer to their goals. 

Out of all the other content you post, be sure that you share mostly value-based content that will help your audience AND show them why they need to hire YOU to overcome the pain point they’re currently struggling with.

Some ideas for this kind of content includes:
  • Teaching your dream client a simple trick to help them reach a small goal. Think of something they’d need to do before working with you. Example, if you are a photographer, you could share a trick on how to pick the perfect outfit for a photoshoot.
  • Sharing a list of things your dream client needs to do or need to know before hiring a professional in your niche (aka YOU!). This will get them a step closer to hiring you for the task.
  • Sharing a free tool related to your service or niche. This could be an app or resource that could help them with a specific area in their business. 
  • Sharing 3 common mistakes made by people when they try to DIY your service. Highlight why it is so important to leave these tasks to you – the professional – and how it makes their business look if they do it themselves.

2. Transformation or Results

The really great thing about transformation posts is that you are selling your services without actually selling your services. 

By sharing what you are able to help potential clients achieve with your service you are painting a picture of what their lives or businesses could look like. If this transformation appeals to them, then this would be where they realize that they need to hire you to help them achieve the same results.

Whatever the result or transformation is, ensure that you paint a vivid picture to describe the leap from what things were like before you stepped in, and how amazing it turned out after you did your thang!

Some ideas for this kind of content includes:
    • Listing 3 results you can help your dream client achieve and what bigger problems it can help them overcome in their lives or businesses.
    • Sharing the before and after of working with you – list out all the pain points or problems a client had before working with you vs everything you helped them achieve after the project was completed.
    • Sharing a case study of someone who made use of your services vs someone who decided to do it themselves to save on costs.
    • Sharing 5 things your dream client can expect after working with you and 5 things that will continue happening if they don’t get that specific task done.

Don’t forget to add a clear call-to-action that either guides them to look at your services, or to make a booking with you.

3. Connection Building Content

A big part in attracting your dream clients to your space (and eventually to begin working with you) is to build and nurture connections with these people. The way to do this is to share more about yourself, your beliefs, what you stand for and anything else that will contribute to your effort in solidifying these bonds.

This is why it is SO IMPORTANT that you know who your dream client is and what is important to them!

For example: if your dream client is a health and wellness coach, then you need to share more personal stories on why health and wellness is important to you. This will allow them to get to know you better and relate to you on a more personal note, which would result in them being comfortable to eventually start working with you. 

Or, if your dream client is an overwhelmed mother, you would share your own stories about motherhood and the challenges you face on a daily basis while running your business.

The main point here is to build and nurture connections with your potential dream client, as this will make it much more likely for them to hire you instead of someone else.

Remember, working in the digital space means that the one-on-one, face-to-face interaction we’d otherwise have with clients is not there. Which is precisely why we need to find ways to overcome this in order to form trust and fill the void – replacing the cold, impersonal encounters with warm, meaningful interactions that leaves a lasting impact.

Some ideas for this kind of content includes:
  • Talking about your ‘why’ or share the reason you started your business or why you work in your specific niche. 
  • Sharing an inspirational quote that will uplift your audience and motivate them to reach their goal of the week.
  • Sharing 5 things you crossed off your bucket list, along with 5 activities you would still love to complete.
  • Talking about a cause you support and the reason you feel so strongly about the work they do.

4. Portfolio or Showcasing Past Projects

Before you begin the quest of attracting dream clients to work with you, it is important to know what your DREAM PROJECT is.

Understanding what kind of work you enjoy doing (aka the kind of work that brings out the very best of your talents!) means that you can share these types of projects with your audience and attract people (aka dream clients!) who needs help in this area, to your business.

Going back to the health & wellness coach example I shared before – if you enjoy working on projects for health & wellness coaches, then you should start sharing work you’ve done in the past that was specifically for this niche. Not only will this provide clarity on the type of projects you take on, for anyone interested in working with you, but it will also give you the opportunity to really focus your skillset on these particular people. 

You’ll be stepping into your zone of genius and you’ll be showing up as the expert for these potential clients in your audience. So, if there’s a health & wellness coach in your audience, they will see that you have experience working with clients in their niche and can therefore trust you with their project – you will become top of mind!

Some ideas for this kind of content includes:

  • Shining the spotlight on a past client and showcasing what you were able to do for them during your time working together.
  • Sharing behind the scenes of a dream project you’re working on and talk about something special you do for each of your clients.
  • Sharing visuals of the before and after transformation of a dream project you worked on.
  • Sharing some samples of your work that didn’t “make the cut” in past projects, and what your client decided on in the end.

Quick Tip: If you haven’t worked on your dream project yet but know exactly what it entails, you can create a mock project for a pretend client and share behind the scenes, pain points and solutions as content for your business. This way, you are actually proving potential clients that you are more than capable of handling their project even if you don’t have the experience of a real project.

5. Client Testimonials

Nothing says you’re awesome quite like a glowing client testimonial! 

People looking to hire professionals will always do their homework and find out as much about the person of interest as possible. This is why you should make an effort to collect testimonials from your clients and share them as proof that you are as good as you say you are!

Again, if you want to attract dream clients, you should work towards getting yourself to a point where you can share multiple testimonials from different dream clients you’ve worked with in the last. This will help you to attract similar projects with similar people or niches!

Some ideas for this kind of content includes:
  • A short video testimonial where your client share’s their experience of working with you, the results you gave them and the difference that transformation made in their lives.
  • If your client isn’t comfortable sharing a review on video, you can always request a written one. A great way to ensure they are giving you the kind of testimonial you need is to send them a survey with a few short questions they’ll need to answer about working with you. 
  • Social proof in the form of screenshots of review pages, comments, email or DM exchanges are also fantastic pieces of content to share.
  • If you’re looking for a fresh way to share a client testimonial, you could always take out snippets from a review or keywords that were used to describe the project experience and add to this with stronger content aimed at your dream client. 

When running an online, service-based business, word of mouth holds a lot of weight. So it is never a bad thing to get as many client testimonials as you can! Not only will this provide you with credibility, but it will also let potential clients know who you’ve worked with in the past and the kind of projects you have experience with.

Sometimes new clients who are still on the fence about hiring you may just reach out to your past clients to find out what it was like to work with you and if they’ll recommend your services. Testimonials you share will then act as “references” and are a powerful way to get new people to trust you as a service provider long before they even reach out to you directly.

Now, if you want a fun, eye-catching way to share your glowing client testimonials on your Instagram profile, I’ve got a little something that will do the trick!

The content you share online, when done so with intention and strategy, can be one of the BEST ways to attract dream clients to your business. I know how overwhelming it can be because the internet is a sea of information. But the beautiful part is that there is more than enough room for everyone – and no one else out there is YOU!

Share your content in a way that you are comfortable with and in a way that makes you feel GOOD – trust me when I say, your dream clients will notice.

Don’t forget to grab my FREE Client Love Canva Templates to help you share those glowing client testimonials right away!
8 months ago
View on Instagram |
3/5
You can’t attract your dream client if you have no idea who your dream client is! If 2021 is the year you want to scale your service based business and do work that makes your heart sing, you need to get crystal clear about who you want to help. Don’t know where to start? 🎁 Girl, I gotchu! Hit the link in my bio and grab my FREE Dream Client Evaluator to figure out if your current clients are in fact your dream clients, or if you need to be making some changes in your business to start attracting them to work with you.
our_polished_pages
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•
Follow

Content is an incredibly powerful thing in the world of online business. Your content can show your knowledge and expertise, it is a way to build trust and form meaningful connections with your audience, and it can help attract your dream clients to your space!

So, what exactly should you be posting if you want to attract those dream clients to your business and actually begin working with them? In this post, I’m going to share 5 types of content to help you do just that:

1. Educational and Value-based Content

Much like anything else in life, with an online business you reap what you sow! What I mean by this is that in order for you to start working with your dream clients, you are going to have to show up and prove that you are the person they need to hire for the job! 

A really effective way to show your audience that you are an expert in your niche is to share valuable content that will help them overcome an obstacle, make their lives easier or help them move a step closer to their goals. 

Out of all the other content you post, be sure that you share mostly value-based content that will help your audience AND show them why they need to hire YOU to overcome the pain point they’re currently struggling with.

Some ideas for this kind of content includes:
  • Teaching your dream client a simple trick to help them reach a small goal. Think of something they’d need to do before working with you. Example, if you are a photographer, you could share a trick on how to pick the perfect outfit for a photoshoot.
  • Sharing a list of things your dream client needs to do or need to know before hiring a professional in your niche (aka YOU!). This will get them a step closer to hiring you for the task.
  • Sharing a free tool related to your service or niche. This could be an app or resource that could help them with a specific area in their business. 
  • Sharing 3 common mistakes made by people when they try to DIY your service. Highlight why it is so important to leave these tasks to you – the professional – and how it makes their business look if they do it themselves.

2. Transformation or Results

The really great thing about transformation posts is that you are selling your services without actually selling your services. 

By sharing what you are able to help potential clients achieve with your service you are painting a picture of what their lives or businesses could look like. If this transformation appeals to them, then this would be where they realize that they need to hire you to help them achieve the same results.

Whatever the result or transformation is, ensure that you paint a vivid picture to describe the leap from what things were like before you stepped in, and how amazing it turned out after you did your thang!

Some ideas for this kind of content includes:
    • Listing 3 results you can help your dream client achieve and what bigger problems it can help them overcome in their lives or businesses.
    • Sharing the before and after of working with you – list out all the pain points or problems a client had before working with you vs everything you helped them achieve after the project was completed.
    • Sharing a case study of someone who made use of your services vs someone who decided to do it themselves to save on costs.
    • Sharing 5 things your dream client can expect after working with you and 5 things that will continue happening if they don’t get that specific task done.

Don’t forget to add a clear call-to-action that either guides them to look at your services, or to make a booking with you.

3. Connection Building Content

A big part in attracting your dream clients to your space (and eventually to begin working with you) is to build and nurture connections with these people. The way to do this is to share more about yourself, your beliefs, what you stand for and anything else that will contribute to your effort in solidifying these bonds.

This is why it is SO IMPORTANT that you know who your dream client is and what is important to them!

For example: if your dream client is a health and wellness coach, then you need to share more personal stories on why health and wellness is important to you. This will allow them to get to know you better and relate to you on a more personal note, which would result in them being comfortable to eventually start working with you. 

Or, if your dream client is an overwhelmed mother, you would share your own stories about motherhood and the challenges you face on a daily basis while running your business.

The main point here is to build and nurture connections with your potential dream client, as this will make it much more likely for them to hire you instead of someone else.

Remember, working in the digital space means that the one-on-one, face-to-face interaction we’d otherwise have with clients is not there. Which is precisely why we need to find ways to overcome this in order to form trust and fill the void – replacing the cold, impersonal encounters with warm, meaningful interactions that leaves a lasting impact.

Some ideas for this kind of content includes:
  • Talking about your ‘why’ or share the reason you started your business or why you work in your specific niche. 
  • Sharing an inspirational quote that will uplift your audience and motivate them to reach their goal of the week.
  • Sharing 5 things you crossed off your bucket list, along with 5 activities you would still love to complete.
  • Talking about a cause you support and the reason you feel so strongly about the work they do.

4. Portfolio or Showcasing Past Projects

Before you begin the quest of attracting dream clients to work with you, it is important to know what your DREAM PROJECT is.

Understanding what kind of work you enjoy doing (aka the kind of work that brings out the very best of your talents!) means that you can share these types of projects with your audience and attract people (aka dream clients!) who needs help in this area, to your business.

Going back to the health & wellness coach example I shared before – if you enjoy working on projects for health & wellness coaches, then you should start sharing work you’ve done in the past that was specifically for this niche. Not only will this provide clarity on the type of projects you take on, for anyone interested in working with you, but it will also give you the opportunity to really focus your skillset on these particular people. 

You’ll be stepping into your zone of genius and you’ll be showing up as the expert for these potential clients in your audience. So, if there’s a health & wellness coach in your audience, they will see that you have experience working with clients in their niche and can therefore trust you with their project – you will become top of mind!

Some ideas for this kind of content includes:

  • Shining the spotlight on a past client and showcasing what you were able to do for them during your time working together.
  • Sharing behind the scenes of a dream project you’re working on and talk about something special you do for each of your clients.
  • Sharing visuals of the before and after transformation of a dream project you worked on.
  • Sharing some samples of your work that didn’t “make the cut” in past projects, and what your client decided on in the end.

Quick Tip: If you haven’t worked on your dream project yet but know exactly what it entails, you can create a mock project for a pretend client and share behind the scenes, pain points and solutions as content for your business. This way, you are actually proving potential clients that you are more than capable of handling their project even if you don’t have the experience of a real project.

5. Client Testimonials

Nothing says you’re awesome quite like a glowing client testimonial! 

People looking to hire professionals will always do their homework and find out as much about the person of interest as possible. This is why you should make an effort to collect testimonials from your clients and share them as proof that you are as good as you say you are!

Again, if you want to attract dream clients, you should work towards getting yourself to a point where you can share multiple testimonials from different dream clients you’ve worked with in the last. This will help you to attract similar projects with similar people or niches!

Some ideas for this kind of content includes:
  • A short video testimonial where your client share’s their experience of working with you, the results you gave them and the difference that transformation made in their lives.
  • If your client isn’t comfortable sharing a review on video, you can always request a written one. A great way to ensure they are giving you the kind of testimonial you need is to send them a survey with a few short questions they’ll need to answer about working with you. 
  • Social proof in the form of screenshots of review pages, comments, email or DM exchanges are also fantastic pieces of content to share.
  • If you’re looking for a fresh way to share a client testimonial, you could always take out snippets from a review or keywords that were used to describe the project experience and add to this with stronger content aimed at your dream client. 

When running an online, service-based business, word of mouth holds a lot of weight. So it is never a bad thing to get as many client testimonials as you can! Not only will this provide you with credibility, but it will also let potential clients know who you’ve worked with in the past and the kind of projects you have experience with.

Sometimes new clients who are still on the fence about hiring you may just reach out to your past clients to find out what it was like to work with you and if they’ll recommend your services. Testimonials you share will then act as “references” and are a powerful way to get new people to trust you as a service provider long before they even reach out to you directly.

Now, if you want a fun, eye-catching way to share your glowing client testimonials on your Instagram profile, I’ve got a little something that will do the trick!

The content you share online, when done so with intention and strategy, can be one of the BEST ways to attract dream clients to your business. I know how overwhelming it can be because the internet is a sea of information. But the beautiful part is that there is more than enough room for everyone – and no one else out there is YOU!

Share your content in a way that you are comfortable with and in a way that makes you feel GOOD – trust me when I say, your dream clients will notice.

Don’t forget to grab my FREE Client Love Canva Templates to help you share those glowing client testimonials right away!
8 months ago
View on Instagram |
4/5
Want to know what's the one thing you should do BEFORE you start looking for your dream clients? 👉 Know what makes your heart sing! Seems obvious, right? But it would surprise you to know how often this simple piece of the puzzle (the puzzle being your successful online biz) gets overlooked. Because here's the thing about following your passion - when you are doing what you love, you will always strive to do your best work. You'll want to put in the extra effort to be great at your craft. You'll go above and beyond because it makes you happy. When I started my online business I offered caption writing for Instagram. At the time, I thought it was what I loved doing. I was good at it, people seemed to like my writing, and the projects were coming in! I enjoyed writing for my blog and I had the experience so it felt like the natural thing to be doing as I explored this new business venture. It would take a while longer for me to realize that this wasn't what I truly wanted to do. It didn't sparked joy for me. And, because this wasn't something I wished to pursue any further, I never felt the need to continue brushing up to improve my skills. I went through quite a few of these experiences, both during and before running my business, so I know how amazing it felt when things clicked in place and I was finally aligned with what I believe was meant to be my path. It felt invigorating. I felt determined. Inspired. I felt hopeful that I could make this work because I was confident in the work I handed over to my clients. DREAM CLIENTS whom I'd not have had the chance to work with, if I did not have clarity on exactly what it was that I felt passionate about. 📓 So, today I want to encourage you to take a good look at what it is you're doing in your business, and find the one thing that excites you the most. Do THAT. Do plenty of it. It's the very first step towards attracting your DREAM clients!
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Follow

Content is an incredibly powerful thing in the world of online business. Your content can show your knowledge and expertise, it is a way to build trust and form meaningful connections with your audience, and it can help attract your dream clients to your space!

So, what exactly should you be posting if you want to attract those dream clients to your business and actually begin working with them? In this post, I’m going to share 5 types of content to help you do just that:

1. Educational and Value-based Content

Much like anything else in life, with an online business you reap what you sow! What I mean by this is that in order for you to start working with your dream clients, you are going to have to show up and prove that you are the person they need to hire for the job! 

A really effective way to show your audience that you are an expert in your niche is to share valuable content that will help them overcome an obstacle, make their lives easier or help them move a step closer to their goals. 

Out of all the other content you post, be sure that you share mostly value-based content that will help your audience AND show them why they need to hire YOU to overcome the pain point they’re currently struggling with.

Some ideas for this kind of content includes:
  • Teaching your dream client a simple trick to help them reach a small goal. Think of something they’d need to do before working with you. Example, if you are a photographer, you could share a trick on how to pick the perfect outfit for a photoshoot.
  • Sharing a list of things your dream client needs to do or need to know before hiring a professional in your niche (aka YOU!). This will get them a step closer to hiring you for the task.
  • Sharing a free tool related to your service or niche. This could be an app or resource that could help them with a specific area in their business. 
  • Sharing 3 common mistakes made by people when they try to DIY your service. Highlight why it is so important to leave these tasks to you – the professional – and how it makes their business look if they do it themselves.

2. Transformation or Results

The really great thing about transformation posts is that you are selling your services without actually selling your services. 

By sharing what you are able to help potential clients achieve with your service you are painting a picture of what their lives or businesses could look like. If this transformation appeals to them, then this would be where they realize that they need to hire you to help them achieve the same results.

Whatever the result or transformation is, ensure that you paint a vivid picture to describe the leap from what things were like before you stepped in, and how amazing it turned out after you did your thang!

Some ideas for this kind of content includes:
    • Listing 3 results you can help your dream client achieve and what bigger problems it can help them overcome in their lives or businesses.
    • Sharing the before and after of working with you – list out all the pain points or problems a client had before working with you vs everything you helped them achieve after the project was completed.
    • Sharing a case study of someone who made use of your services vs someone who decided to do it themselves to save on costs.
    • Sharing 5 things your dream client can expect after working with you and 5 things that will continue happening if they don’t get that specific task done.

Don’t forget to add a clear call-to-action that either guides them to look at your services, or to make a booking with you.

3. Connection Building Content

A big part in attracting your dream clients to your space (and eventually to begin working with you) is to build and nurture connections with these people. The way to do this is to share more about yourself, your beliefs, what you stand for and anything else that will contribute to your effort in solidifying these bonds.

This is why it is SO IMPORTANT that you know who your dream client is and what is important to them!

For example: if your dream client is a health and wellness coach, then you need to share more personal stories on why health and wellness is important to you. This will allow them to get to know you better and relate to you on a more personal note, which would result in them being comfortable to eventually start working with you. 

Or, if your dream client is an overwhelmed mother, you would share your own stories about motherhood and the challenges you face on a daily basis while running your business.

The main point here is to build and nurture connections with your potential dream client, as this will make it much more likely for them to hire you instead of someone else.

Remember, working in the digital space means that the one-on-one, face-to-face interaction we’d otherwise have with clients is not there. Which is precisely why we need to find ways to overcome this in order to form trust and fill the void – replacing the cold, impersonal encounters with warm, meaningful interactions that leaves a lasting impact.

Some ideas for this kind of content includes:
  • Talking about your ‘why’ or share the reason you started your business or why you work in your specific niche. 
  • Sharing an inspirational quote that will uplift your audience and motivate them to reach their goal of the week.
  • Sharing 5 things you crossed off your bucket list, along with 5 activities you would still love to complete.
  • Talking about a cause you support and the reason you feel so strongly about the work they do.

4. Portfolio or Showcasing Past Projects

Before you begin the quest of attracting dream clients to work with you, it is important to know what your DREAM PROJECT is.

Understanding what kind of work you enjoy doing (aka the kind of work that brings out the very best of your talents!) means that you can share these types of projects with your audience and attract people (aka dream clients!) who needs help in this area, to your business.

Going back to the health & wellness coach example I shared before – if you enjoy working on projects for health & wellness coaches, then you should start sharing work you’ve done in the past that was specifically for this niche. Not only will this provide clarity on the type of projects you take on, for anyone interested in working with you, but it will also give you the opportunity to really focus your skillset on these particular people. 

You’ll be stepping into your zone of genius and you’ll be showing up as the expert for these potential clients in your audience. So, if there’s a health & wellness coach in your audience, they will see that you have experience working with clients in their niche and can therefore trust you with their project – you will become top of mind!

Some ideas for this kind of content includes:

  • Shining the spotlight on a past client and showcasing what you were able to do for them during your time working together.
  • Sharing behind the scenes of a dream project you’re working on and talk about something special you do for each of your clients.
  • Sharing visuals of the before and after transformation of a dream project you worked on.
  • Sharing some samples of your work that didn’t “make the cut” in past projects, and what your client decided on in the end.

Quick Tip: If you haven’t worked on your dream project yet but know exactly what it entails, you can create a mock project for a pretend client and share behind the scenes, pain points and solutions as content for your business. This way, you are actually proving potential clients that you are more than capable of handling their project even if you don’t have the experience of a real project.

5. Client Testimonials

Nothing says you’re awesome quite like a glowing client testimonial! 

People looking to hire professionals will always do their homework and find out as much about the person of interest as possible. This is why you should make an effort to collect testimonials from your clients and share them as proof that you are as good as you say you are!

Again, if you want to attract dream clients, you should work towards getting yourself to a point where you can share multiple testimonials from different dream clients you’ve worked with in the last. This will help you to attract similar projects with similar people or niches!

Some ideas for this kind of content includes:
  • A short video testimonial where your client share’s their experience of working with you, the results you gave them and the difference that transformation made in their lives.
  • If your client isn’t comfortable sharing a review on video, you can always request a written one. A great way to ensure they are giving you the kind of testimonial you need is to send them a survey with a few short questions they’ll need to answer about working with you. 
  • Social proof in the form of screenshots of review pages, comments, email or DM exchanges are also fantastic pieces of content to share.
  • If you’re looking for a fresh way to share a client testimonial, you could always take out snippets from a review or keywords that were used to describe the project experience and add to this with stronger content aimed at your dream client. 

When running an online, service-based business, word of mouth holds a lot of weight. So it is never a bad thing to get as many client testimonials as you can! Not only will this provide you with credibility, but it will also let potential clients know who you’ve worked with in the past and the kind of projects you have experience with.

Sometimes new clients who are still on the fence about hiring you may just reach out to your past clients to find out what it was like to work with you and if they’ll recommend your services. Testimonials you share will then act as “references” and are a powerful way to get new people to trust you as a service provider long before they even reach out to you directly.

Now, if you want a fun, eye-catching way to share your glowing client testimonials on your Instagram profile, I’ve got a little something that will do the trick!

The content you share online, when done so with intention and strategy, can be one of the BEST ways to attract dream clients to your business. I know how overwhelming it can be because the internet is a sea of information. But the beautiful part is that there is more than enough room for everyone – and no one else out there is YOU!

Share your content in a way that you are comfortable with and in a way that makes you feel GOOD – trust me when I say, your dream clients will notice.

Don’t forget to grab my FREE Client Love Canva Templates to help you share those glowing client testimonials right away!
8 months ago
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