At the end of last year I received a message via my Etsy shop from someone who found my Canva templates on Pinterest.
The interesting bit? The template set they referred to was one that I updated more than 2 years ago!
What does that tell you?
Pinterest will bring traffic to your stuff, YEARS down the road!
It’s a great way to send people to your website so they can learn more about your business and all the incredible ways you can help them.
Pinterest is also a fantastic way to build awareness around your brand so that your audience becomes more familiar with your business.
And, what better way to do this than to establish a consistent brand with stunning visuals?
As it is with content sharing platforms, there are two ways to build brand awareness with your visuals:
1. Through your profile
When someone lands on your profile, you want your brand visuals to draw their attention so they instantly become familiar with your business. This way, each time they see your content, they’ll immediately identify it as yours; which will make you top of mind.
2. Through the content being shared from your profile
Using a consistent aesthetic for your visuals when sharing content will allow for your audience to recognize your work while scrolling. This is a powerful way to build familiarity and connection, while also standing out from every other business they come in contact with online.
In this blog post I’m going to break down the Pinterest graphics you can use for each of these so that you can build brand awareness with your visuals…
The Pinterest graphics needed to build brand awareness
a) Pinterest graphics needed for a branded profile:
1. Profile Cover (800 x 450 px)
When someone new lands on your Pinterest profile, the first thing they’ll see is your profile cover. This is prime space for you to (very quickly) let visitors know exactly what your business is about. Adding an intriguing headline along with a call-to-action that directs visitors toward the next step you want them to take will see that you get the most out of traffic on your Pinterest page.
2. Board Covers (600 x 600 px)
Once your new visitor knows what to expect from your page, they are going to browse your boards where all your content lives. Having on-brand board covers will help keep your pins organized so that your visitors know where to find what they’re looking for. It is also yet another way for you to create a space that’s on-brand so your audience can become more familiar with your business and vibe.
a) Pinterest graphics needed for branded content:
3. Pin to share content
Whether it’s a blog post, podcast episode, or even a motivational quote – having multiple different Pinterest graphics to share your content is a great way to get your brand (and content!) in front of new eyes. It’s good practice to create 3 – 5 different looking Pins for a piece of content so that you increase your chances of getting your content seen by the people who are looking for it.
4. Pin to share freebie
Pinterest is a great place to grow your email list, and using a lead magnet is a really simple way to do so. Creating Pinterest graphics for your free offer will help you get your lead magnet out there so more people will see it and join your list to get their hands on it. Make sure to go bold with this graphic so any scrollers can easily spot your freebie and know exactly how it will help them overcome the problem they are currently facing.
5. Pin to share paid offer
Whether you’re promoting your service to book more clients or selling your digital product offer to get more sales – Pinterest can help you do both! Using Pins to share more about your paid offers, linking back to your service or sales page will boost your chances of getting paid for your work. Something to keep in mind with this type of Pin is to create eye-catching graphics with intriguing headlines to actually get scrollers to stop and read more. The more people stop to take a closer look, the higher the chances are for people to click your Pin! So don’t be scared to share more of these Pins in your profile!
Of course, all of this may sound like a lot, but trust me when I say it becomes so much easier when you are using Canva templates.
Adding Canva templates to your business toolbox, will save you so much time when creating Pinterest graphics for your content and offers. Eliminating the need to create graphics from scratch, especially when design is not your best skill, will make it easier for you to share more about your business so you can increase your chances of getting in front of the right people.
Applying your business brand to these 5 types of Pinterest visuals will boost your chances of being noticed by the people you want to serve in your business while creating brand awareness.
Of course, all of this becomes streamlined when you have your brandboard in place!
Thankfully, if you need help putting your brandboard together, I’ve got you!
Simply hit the button below to take the 2 minute Dreamy Biz Brand Quiz and get a fully populated brandboard template which you can customize for your business right in Canva! The results will also give you a detailed report to help you understand the chosen assets so you make good design choices for your brand.