In previous blog posts I shared some of the reasons and benefits of putting a brandboard together for your online business. Which is why I’m certain you already know that your brandboard is going to help you create a consistent look for your biz – the first step in becoming more memorable among your audience.
This is a pretty sweet spot to land yourself in because when you eventually launch your offer, your audience will already be familiar with you and your business. Your brand will attract a certain type of person who vibes with what your business stands for.
Once you’ve curated your brandboard, you’ll then need to bring the brand vibe into your business space so you can stand out from the rest of the professionals in your niche.
But, how exactly do you start?
If you’re feeling overwhelmed on how to begin the process of implementing your new brand, this blog post will give you a few pointers to help you.
Best tips for applying your new brandboard
1. Rebrand one area of your business at a time before moving onto the next.
This will ensure that nothing gets skipped and you end up with a consistent brand for your online business. For example, if you start your rebrand by focusing on Pinterest, make sure to complete everything on Pinterest before moving to Instagram. It’s good practice to keep a checklist on hand to work from so that you don’t miss anything.
2. Start rolling out your rebrand with the space where you’re most active.
This will also most likely be the space where you get most of your leads and where your audience engages with you the most so it makes more sense to begin applying your new brand in this space. Doing this will ensure that the people who are most interested in your offers will see the changes and know what’s going on. Not only will this keep your audience up to speed with things, it will also help to avoid confusion.
3. Try implementing the new brand into collab visuals.
If you’re taking part in a collaboration such as a summit, bundle, or feature that will require you to submit graphics of your offers or business, it would be ideal to give visuals that are already updated with your new branding. This way, when new people come across your business, they can become familiar with your new brand right from the start. This will help avoid confusion as you form connections with them because they wouldn’t have to get used to a different brand once they enter your space.
4. Create designated folders in your Canva Dashboard for all brand assets and templates.
Creating specific folders in your Canva Dashboard for your brand assets and templates will help you stay consistent when implementing a new brand. Not only will this keep you more organized, it will also ensure that you don’t end up using anything that is no longer aligned with the changes you’re rolling out.
By designating a specific folder for things like your logo files, stock photos, brand photos, offer mockups and Canva templates; you’ll find that design tasks become less time consuming because you don’t have to spend any time searching for things. Having a brand filing system in place also helps when you begin outsourcing design tasks in your business, giving you peace of mind that the right files and templates are going to be used at all times.
5. Use Canva Templates to take design tasks off your plate.
Canva templates are a massive time saver when it comes to rebranding because you can simply customize them with the new brand to create beautiful visuals for any area of your business space. Here’s a small list of Canva templates you can use when going through a rebrand:
Website:
- Blog covers
- Opt in Buttons
- Shop covers
- Mockups
Pinterest:
- Pinterest graphics
- Board covers
- Ads
Instagram:
- Highlight Covers
- Stories
- Grid (standalone or carousel)
- Reels
- Reel covers
- Ads
- Static grids
Facebook:
- Facebook post
- Facebook page banner
- Facebook group banner
- Facebook Stories
- Ads
Email:
- Header
- Signature
- Promo graphics
Business collateral:
- Lead magnets and documents
- Service guide
- Welcome Packet
- Goodbye Packet
- Business card
Courses or digital product offers:
- Slide deck
- Video covers
- Course thumbnails
- Workbooks
- Promotional mockups
A brand rollout is always a fun and exciting experience that can pour new life into your business when you’ve been feeling like you’re stuck in a rut. Using these tips will ensure that you are applying your new brand all over your space online so that everything remains consistent and don’t miss out on any opportunity to connect with dreamy clients or customers.
If you still need some help putting together a brand for your business, or if you’d like to pull everything together into a brandboard document, then you may find the Dreamy Biz Brand Quiz helpful.
In just 2 minutes, you’ll get a fully populated brandboard template which you can customize for your business right in Canva! The results will also give you a detailed report to help you understand the chosen assets so you make good design choices for your brand in the future.
