• Home
  • About
  • Blog
  • services
  • Our Polished Pages

  • Portfolio
  • Shop
  • View Cart

Our Polished Pages

Why working with everyone is hurting your business
Dream Clients

Why working with everyone is hurting your business (and yourself)

One of the biggest reasons why many people don’t niche down in their businesses is because they fear they’ll lose out on opportunities.

This could not be further from the truth! 

Niching down is the first step in setting yourself up as an expert. No one can be the best at everything. You may be skilled in different areas but if you’re focusing on too many things there’s just no way you’ll become the go-to person for a specific task and you’ll never stand out from the crowd.

Not having a clear target audience and dream client is a sure way to stunt business growth. Today I wanted to share 5 ways you’re hurting your business (and yourself) by working with everyone, instead of niching down and targeting a very specific audience.

#1: You won’t feel fulfilled and happy

Working with “everyone” means you’ll be working on a very broad range of projects. As exciting as this may sound when you are in the beginning stages of working with clients in your business, it’s not the best long term strategy if you want to do fulfilling work that truly excites you.

Think about it – what sort of projects in your niche wouldn’t appeal to you? What type of work wouldn’t make you happy? 

If you don’t specify exactly what sort of projects you want to work on, the chances are very high that you’ll pull in all sorts of clients who may not be aligned with what your business is all about.

Of course, taking on those sorts of projects would allow you to get paid and gain experience. BUT, if you fill your portfolio with work you don’t enjoy, you’ll only end up attracting more of these projects!

Take away: being vague about who you’re targeting or, even worse, trying to appeal to everyone, means that you’ll also end up working on projects that you don’t really enjoy. And, if you continue filling up your portfolio with these projects, you’ll attract more of the same because you’re giving people the idea that this is the sort of work you specialize in. This dynamic will have you feeling unhappy and unfulfilled because you’re not doing work you’re passionate about. Sure it may pay the bills, but it’s not the best long term solution if you want to grow your business and become an expert in your niche.

#2: You’re not allowing yourself to be seen as an expert in your niche

As I mentioned above – when you don’t niche down and offer something specific, it will be nearly impossible to be seen as the go-to person in your field. 

Think about it – if you wanted to start using Pinterest to grow your business and needed to outsource the management of your account so you can actually get those results, would you:

a) Hire a Pinterest manager – someone who knows the ins and outs of Pinterest like the back of their hand, or 

b) Hire a social media manager who’s only familiar with the very basics of Pinterest and therefore won’t be able to ensure that you get the results the Pinterest manager can promise?

I’d hire the Pinterest manager! This person is clearly an expert in their field and has dedicated all their energy and resources to specialize in this specific platform. Yes, the social media is probably good too, but their attention has been divided among a few different platforms, so it’s highly unlikely that they’d be able to do what the Pinterest manager can.

Take away: if you’re targeting everyone with your service instead of focusing to help your dream client solve a very specific pain point, you are not giving them any reason to see you as the go-to person in your field. Focus on your zone of genius and make sure that you find exactly who it is you want to help with your service so that you can build trust and credibility among them.

#3: You can’t charge premium pricing because you’re not an expert

People who charge premium pricing for their services specialize in one specific thing. 

Experts make it a point to be the very best that they can be in one service so that they can get amazing results for their clients; after all, people pay for transformation and results. The better the results – even if it is a result in one small area – the more they’d be willing to pay you for it because you can guarantee that you can actually give them the transformation they want and need in their lives. And, because you’ve set yourself up as an expert, people will trust you to get the job done!

Being an expert also means that you have extensive experience and knowledge concerning your craft – both of which means you’ve spent a lot of time and resources to obtain. This is another reason why you can charge premium pricing for your offer if you niche down.

Take away: if you’re targeting everyone with your service instead of niching down to help a specific person solve a specific problem, you’ll struggle to get people who’d be willing to pay you a premium price for your service. This means that you’ll be forced to take on more projects at a lower rate just to hit your income goals, which can lead to burn out.

#4: You’ll attract people who you’ll struggle to please

Targeting everyone with your services will also mean that you’ll draw everyone to your business. And while this may seem like a good thing, I can assure you it is NOT.

When you are vague about who you’re serving in your business you will attract people who are vague about what they want because they’re not entirely sure what they can expect from you. Working with people who don’t know what they want can be very frustrating because they can be super hard to please!

This will lead to long, drawn out projects, continuous back-and-forth, miscommunication and a whole lot of expectations from you to deliver massive results with very little input.

However, when you are super clear about who your dream client is and how you can help them achieve XYZ, the people who want to work with you will know exactly what to expect and so they’ll know what it is that they want from you. These people will also be more forthcoming when they need to give input, so your projects will become streamlined and systematic so you can make the best use of your time!

Take away: if you’re targeting everyone with your service you can expect to attract everyone to your business. This means working with people who don’t know what they want and therefore they’ll be real hard to please which can become real unpleasant and stressful. Being absolutely clear on who your dream clients are and how you help these people will draw clients who know what to expect from you, making projects a whole lot easier for you!

#5: Your quality of work will drop

When you combine the four points above it turns into a recipe for an intolerable work environment which will inevitably lead to a drop in the quality of your work. 

In turn, your clients are going to be left dissatisfied, which could hurt your business reputation and your credibility as an expert in your niche.

Instead of trying to work with everyone, try marketing your services with a specific person in mind with whom you’d love to work with because their projects would excite you. 

Doing work that you’re truly passionate about will give you the chance to hone in on your zone of genius and use your talents to its maximum potential. And the more you exercise your specialty, the better you’ll get at it! This is a sure way to become an expert in your niche, get paid for the results you’re able to reach, work with DREAM clients and ultimately, have a business that puts a little extra bounce in your step. 

Take away: taking on projects that you are passionate about and working with clients whom you adore interacting with, will allow you to do your best work. And the more space you give yourself to do your very best work, the more practice you’ll get to continue doing so. Your experience will keep building, you’ll keep learning and growing, challenging yourself to keep improving. This will lead to your clients feeling happy with your work and more dream clients lining up to work with YOU!

You may think that niching down your services and only working with a specific type of client will cause your business to lose out on opportunities. The reality, however, is that working with everyone is not a sustainable solution if you want to grow your business and become an expert in your niche so you can do work that actually makes you happy – and gets you paid for your specialty. 

The best thing you can do, if you want to be seen as the go-to person in your niche (and remain top of mind) is to hone in on your zone of genius and get familiar with who it is you want to serve – a.k.a. your DREAM clients.

To help you gain some clarity so you can figure out who you should be targeting with your brand, grab my dream client evaluator below and start doing work that makes your heart sing!

Share

You May Also Like

February 26, 2022

How to promote your freebie to grow your email community

June 19, 2022

5 things you need to add to your promo graphics that will make your offer unforgettable

July 5, 2021

5 steps to working with your DREAM clients (when you don’t have a website yet)

Hi, I’m Nihaad!

Hi, I’m Nihaad!

I help lady bosses attract their very own tribe online with polished, on-brand graphics that truly sets them apart from the rest – giving them the confidence to stand in front of their dream clients.

Categories

  • Branding
  • Canva
  • Dream Clients
  • Graphic Design

Recent Posts

  • The types of Pinterest graphics you need to promote your biz and boost brand awareness
  • How to transform any Canva templates into unique graphics for a consistent brand look
  • How to keep the integrity of your brand when using Canva templates

It’s one thing to have a beautiful brand design. It’s one thing to have a beautiful brand design. It’s something else entirely to actually implement it so you can reap the benefits of a recognizable brand.

I’ve seen so many online business owners launch a stunning business brand, only to have them completely lose track of it because they’re disorganized or simply have no idea how to apply the brand to their visuals.

If you want to build a business that’s memorable so you can capture the eyes (and hearts) of your audience for a sold out launch, then you need to be consistent in the way you use your brand.

That being said, here are 5 small ways to intentionally implement your brand this week:

1️⃣Replace your old email newsletter header
2️⃣Update your Instagram Highlight covers
3️⃣Publish an Instagram post using a Canva template customized with your branding
4️⃣Create updated promo graphics for your core offer
5️⃣Update your Pinterest Profile cover

Need help to do this quick, quick? 

Click your way over to the link in my bio for Canva templates to create a consistent brand for your biz!
At the end of last year I received a message via m At the end of last year I received a message via my Etsy shop from someone who found my Canva templates on Pinterest.

The interesting bit? The screenshot she sent was of a template set that I updated more than 2 years ago!

What does that tell you?

Pinterest will bring traffic to your stuff, YEARS down the road!

It’s a great way to send people to your website so they can learn more about your business and all the incredible ways you can help them.

Pinterest is also a fantastic way to build awareness around your brand so that your audience becomes more familiar with your business.

And, what better way to do this than to establish a consistent brand with stunning visuals?

As it is with content sharing platforms, there are two ways to build brand awareness with your visuals:

1️⃣ THROUGH YOUR PROFILE

When someone lands on your profile, you want your brand visuals to draw their attention so they instantly become familiar with your business. This way, each time they see your content, they’ll immediately identify it as yours; which will make you top of mind.

2️⃣ THROUGH THE CONTENT BEING SHARED FROM YOUR PROFILE

Using a consistent aesthetic for your visuals when sharing content will allow for your audience to recognize your work while scrolling. This is a powerful way to build familiarity and connection, while also standing out from every other business they come in contact with online.

Wanna know which Pinterest graphics you should use for each of these so that you can build brand awareness with your visuals? 👆Swipe for the breakdown!
I’ve been lurking around in some Facebook groups I’ve been lurking around in some Facebook groups (in a non-stalker-like manner, please don’t be concerned 😅) trying to find reasons holding people back from making use of Canva templates in their businesses.
 
Want to know what popped up the most?
 
👉👉👉The fear that their graphics will end up looking like everyone else’s.
 
Of course, that’s a valid concern to have. None of us want our businesses to get lost on the internet!

So how exactly can you get the most out of using Canva templates while still making sure that your visuals stand out from the next business out there?

1️⃣ Write your copy beforehand
2️⃣ Customize text with your brand font
3️⃣ Change all design elements with your colour palette
4️⃣ Add your own on-brand photos in the image placeholders
5️⃣ Make use of on-brand stickers, animations, patterns or textures

Tap the link in my bio for the full blog post where I dive into each of these tips a bit more, or swipe for a quick breakdown.

Seriously, if you want your audience to stop feeling bored out of their minds… give them reason to go ‘what’s going on over here 👀’ by keeping these 5 simple customization tips in mind the next time you use Canva templates!
 
Thank me later, friend!

Speaking of Canva templates, remember I launched a brand new set of Pinterest templates in the shop designed to make your audience take a closer look at your sh*t!

Click your way over to the link in my bio ❤️
Last week I stumbled across a Reel made by a mom o Last week I stumbled across a Reel made by a mom of 7 where she gave her best piece of advice on how she gets it all done: “If it takes less than 5 minutes, do it now”
 
I’ve been trying to implement this in my day to day and it’s a freaking game changer!
 
😮‍💨 The dishes are not piling up in the kitchen sink…
 
😮‍💨 The kids' toys are not taking over the entire house…
 
😮‍💨 The laundry gets packed away instead of standing around until the next time we do the washing 😅😅😅
 
This got me thinking about our businesses...
 
What is a small task you can do right now, that your future self will thank you for?
 
👉👉👉 Here’s one: Take one piece of content, create 3 different Pinterest graphics for it and pin it to at least 2 relative boards in your profile.
 
Now I know what you’re thinking - “Designing Pinterest graphics will take longer than 5 minutes, Nihaad!”
 
Uhm… yeah it will! If you're not using Canva templates!!!
 
And, thankfully, I just dropped a new set of Pinterest templates in my shop for you to complete this 5 minute task yourself.

🎁🎁🎁 Don’t wanna buy templates right now? No prob, friend! You can totally grab some Pinterest templates from my free Canva library! 🎁🎁🎁

Click your way over to the link in my bio ❤️
Creating stunning visuals for online businesses is Creating stunning visuals for online businesses is kinda my JAM 😇

Staying true to a brand identity while creating stunning visuals to attract dream clients and customers is how I create MAGIC for your business 🧙

This is exactly why I felt so drawn to the email I received with the subject line “Can you help my business?”

Avery Smith is a Licensed Realtor who extends her services to corporate estate agencies looking to provide their clients with a premium level of client care. 

After going through my Dreamy Biz Brand Quiz, Avery realized she needed to uplevel the look and feel of her business to match the high level of service she provides. And, since her work tends to be more serious, she wanted to add a fun, personal touch to her visuals to intrigue her clients. Her overall aim was for her new brand and visuals to hold the attention of her clients with beautiful designs while maintaining the professionalism her field requires.

Communicating with Avery, I immediately related to her dedication to providing her clients with excellent results. Yet, through our email exchanges I got the sense that she’d lost a bit of the excitement she once had for her business while she was growing her client’s reputations. 

Understanding Avery’s desire to continue wowing her clients with outstanding service while simultaneously nurturing her own business, we created something that reignited her spark… I’m thrilled to share this stunning brand design project with you today!

Can you relate to Avery? Getting lost in growing your own business even as you’re doing the work you know in your heart you’re meant to be doing? 

I want to help you find your spark again.

Because even though design doesn’t fall into your zone of genius, it doesn't mean you can’t reap the amazing benefits of a beautiful business brand.

Let’s chat to find out exactly what you need to put your business back on the map - hit the link in my bio for the details

**Names and info of project changed per client’s request**
I know this will be a tough one to hear but there I know this will be a tough one to hear but there are areas in your business that you’re just not good at 😯

It’s ok though!

Honouring your life’s calling by doing the work that actually helps the people you want to serve with your offers? THAT should be your primary focus! Because THAT’S what will ensure that you grow your business while making an impact out there.

However, neglecting the areas of your business that you’re not the best at can be the reason you're stagnant.

Isn’t that ironic? Focusing your energy on your brilliance, the area that will actually allow your biz to thrive, could very well be the cause of your business not growing at all?

Does this sound like it might be happening to you: 

Getting lost in growing your own business even as you’re doing the work you know in your heart you’re meant to be doing? 

🔥I want to help you find your fire again.

Because even though design doesn’t fall into your zone of genius, it doesn't mean you can’t reap the amazing benefits of a beautiful business brand.

Let’s chat to find out exactly how we can make this happen for you!

Hit the link in my bio to tell me all about your biz baby ❤️

Bookings now open for 2023 🎉

  • Home
  • Free Templates
  • Privacy Policy
  • Terms of Use
wave-graphic-file

Copyright © 2023 Our Polished Pages. All Rights Reserved.Site Powered by Pix & Hue.