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Why working with everyone is hurting your business
Dream Clients

Why working with everyone is hurting your business (and yourself)

One of the biggest reasons why many people don’t niche down in their businesses is because they fear they’ll lose out on opportunities.

This could not be further from the truth! 

Niching down is the first step in setting yourself up as an expert. No one can be the best at everything. You may be skilled in different areas but if you’re focusing on too many things there’s just no way you’ll become the go-to person for a specific task and you’ll never stand out from the crowd.

Not having a clear target audience and dream client is a sure way to stunt business growth. Today I wanted to share 5 ways you’re hurting your business (and yourself) by working with everyone, instead of niching down and targeting a very specific audience.

#1: You won’t feel fulfilled and happy

Working with “everyone” means you’ll be working on a very broad range of projects. As exciting as this may sound when you are in the beginning stages of working with clients in your business, it’s not the best long term strategy if you want to do fulfilling work that truly excites you.

Think about it – what sort of projects in your niche wouldn’t appeal to you? What type of work wouldn’t make you happy? 

If you don’t specify exactly what sort of projects you want to work on, the chances are very high that you’ll pull in all sorts of clients who may not be aligned with what your business is all about.

Of course, taking on those sorts of projects would allow you to get paid and gain experience. BUT, if you fill your portfolio with work you don’t enjoy, you’ll only end up attracting more of these projects!

Take away: being vague about who you’re targeting or, even worse, trying to appeal to everyone, means that you’ll also end up working on projects that you don’t really enjoy. And, if you continue filling up your portfolio with these projects, you’ll attract more of the same because you’re giving people the idea that this is the sort of work you specialize in. This dynamic will have you feeling unhappy and unfulfilled because you’re not doing work you’re passionate about. Sure it may pay the bills, but it’s not the best long term solution if you want to grow your business and become an expert in your niche.

#2: You’re not allowing yourself to be seen as an expert in your niche

As I mentioned above – when you don’t niche down and offer something specific, it will be nearly impossible to be seen as the go-to person in your field. 

Think about it – if you wanted to start using Pinterest to grow your business and needed to outsource the management of your account so you can actually get those results, would you:

a) Hire a Pinterest manager – someone who knows the ins and outs of Pinterest like the back of their hand, or 

b) Hire a social media manager who’s only familiar with the very basics of Pinterest and therefore won’t be able to ensure that you get the results the Pinterest manager can promise?

I’d hire the Pinterest manager! This person is clearly an expert in their field and has dedicated all their energy and resources to specialize in this specific platform. Yes, the social media is probably good too, but their attention has been divided among a few different platforms, so it’s highly unlikely that they’d be able to do what the Pinterest manager can.

Take away: if you’re targeting everyone with your service instead of focusing to help your dream client solve a very specific pain point, you are not giving them any reason to see you as the go-to person in your field. Focus on your zone of genius and make sure that you find exactly who it is you want to help with your service so that you can build trust and credibility among them.

#3: You can’t charge premium pricing because you’re not an expert

People who charge premium pricing for their services specialize in one specific thing. 

Experts make it a point to be the very best that they can be in one service so that they can get amazing results for their clients; after all, people pay for transformation and results. The better the results – even if it is a result in one small area – the more they’d be willing to pay you for it because you can guarantee that you can actually give them the transformation they want and need in their lives. And, because you’ve set yourself up as an expert, people will trust you to get the job done!

Being an expert also means that you have extensive experience and knowledge concerning your craft – both of which means you’ve spent a lot of time and resources to obtain. This is another reason why you can charge premium pricing for your offer if you niche down.

Take away: if you’re targeting everyone with your service instead of niching down to help a specific person solve a specific problem, you’ll struggle to get people who’d be willing to pay you a premium price for your service. This means that you’ll be forced to take on more projects at a lower rate just to hit your income goals, which can lead to burn out.

#4: You’ll attract people who you’ll struggle to please

Targeting everyone with your services will also mean that you’ll draw everyone to your business. And while this may seem like a good thing, I can assure you it is NOT.

When you are vague about who you’re serving in your business you will attract people who are vague about what they want because they’re not entirely sure what they can expect from you. Working with people who don’t know what they want can be very frustrating because they can be super hard to please!

This will lead to long, drawn out projects, continuous back-and-forth, miscommunication and a whole lot of expectations from you to deliver massive results with very little input.

However, when you are super clear about who your dream client is and how you can help them achieve XYZ, the people who want to work with you will know exactly what to expect and so they’ll know what it is that they want from you. These people will also be more forthcoming when they need to give input, so your projects will become streamlined and systematic so you can make the best use of your time!

Take away: if you’re targeting everyone with your service you can expect to attract everyone to your business. This means working with people who don’t know what they want and therefore they’ll be real hard to please which can become real unpleasant and stressful. Being absolutely clear on who your dream clients are and how you help these people will draw clients who know what to expect from you, making projects a whole lot easier for you!

#5: Your quality of work will drop

When you combine the four points above it turns into a recipe for an intolerable work environment which will inevitably lead to a drop in the quality of your work. 

In turn, your clients are going to be left dissatisfied, which could hurt your business reputation and your credibility as an expert in your niche.

Instead of trying to work with everyone, try marketing your services with a specific person in mind with whom you’d love to work with because their projects would excite you. 

Doing work that you’re truly passionate about will give you the chance to hone in on your zone of genius and use your talents to its maximum potential. And the more you exercise your specialty, the better you’ll get at it! This is a sure way to become an expert in your niche, get paid for the results you’re able to reach, work with DREAM clients and ultimately, have a business that puts a little extra bounce in your step. 

Take away: taking on projects that you are passionate about and working with clients whom you adore interacting with, will allow you to do your best work. And the more space you give yourself to do your very best work, the more practice you’ll get to continue doing so. Your experience will keep building, you’ll keep learning and growing, challenging yourself to keep improving. This will lead to your clients feeling happy with your work and more dream clients lining up to work with YOU!

You may think that niching down your services and only working with a specific type of client will cause your business to lose out on opportunities. The reality, however, is that working with everyone is not a sustainable solution if you want to grow your business and become an expert in your niche so you can do work that actually makes you happy – and gets you paid for your specialty. 

The best thing you can do, if you want to be seen as the go-to person in your niche (and remain top of mind) is to hone in on your zone of genius and get familiar with who it is you want to serve – a.k.a. your DREAM clients.

To help you gain some clarity so you can figure out who you should be targeting with your brand, grab my dream client evaluator below and start doing work that makes your heart sing!

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Hi, I’m Nihaad!

Hi, I’m Nihaad!

I help lady bosses attract their very own tribe online with polished, on-brand graphics that truly sets them apart from the rest – giving them the confidence to stand in front of their dream clients.

Follow along

So, you’ve created an epic lead magnet that offers your audience a ton of value - now what? 🤔How do you go about growing an email list? Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps: 1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page. 3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times: 👉Using eye-catching graphics to promote your freebie is a must. 👉Always add clear call-to-actions that directs people to your sign up page. 👉Add links to your opt in landing page wherever you can. 4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include: 💡Taking part in a summit 💡Exchanging lead magnets 💡Participating in a joint offer 💡Podcast interview 💡Guest blogging 💡Guest training Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche. Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING. 💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
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•
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So, you’ve created an epic lead magnet that offers your audience a ton of value - now what? 🤔How do you go about growing an email list? Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps: 1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page. 3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times: 👉Using eye-catching graphics to promote your freebie is a must. 👉Always add clear call-to-actions that directs people to your sign up page. 👉Add links to your opt in landing page wherever you can. 4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include: 💡Taking part in a summit 💡Exchanging lead magnets 💡Participating in a joint offer 💡Podcast interview 💡Guest blogging 💡Guest training Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche. Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING. 💖Swing by for a read by clicking the link in my bio!
4 weeks ago
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1/4
In a previous post I shared some lead magnet ideas for your online service based business, and also recommended Canva templates (which you can find in my shop 😉) to help you whip up something in a jiffy…

But, whether you choose to go with an ebook, a workbook or a checklist, there are some pages, I believe, you should always try to include in your freebie to make it easier for your audience to consume.

1️⃣A beautiful cover page with the freebie title. How many files are currently sitting in your downloads folder on your computer? Your cover will make it easy to spot your document so that it does not get lost in that sea of downloads.

2️⃣An about page introducing you & your business. You want your new subscribers to become familiar with you and your business right off the bat. Your about page is where you get to start building connection and trust with those who are most likely going to hire you in the future.

3️⃣An overview page summarizing the core content. Give your new subscriber a brief of what they can expect from this document they just downloaded. This will encourage them to actually use the lead magnet instead of letting it gather virtual dust bunnies.

4️⃣Content pages explaining your main points. The most important part of your lead magnet is the actual content, and you need to be sure your design presents this content in the best possible way.

5️⃣Call-to-action page introducing your service. The most important page when it comes to the next step you want your new subscriber to take - not adding a CTA page will have you losing out on opportunities to sign on new clients!

Do you think I left anything out? Let me know in the comments below if you’ve not added any of these pages to your lead magnet.

👉🏽👉🏽👉🏽And remember: you can head over to my shop by clicking the link in my bio for my Canva Lead Magnet Template which was designed to help you provide your audience with incredible value, letting them know exactly why they should hire YOU!👈🏽👈🏽👈🏽
In a previous post I shared some lead magnet ideas for your online service based business, and also recommended Canva templates (which you can find in my shop 😉) to help you whip up something in a jiffy…

But, whether you choose to go with an ebook, a workbook or a checklist, there are some pages, I believe, you should always try to include in your freebie to make it easier for your audience to consume.

1️⃣A beautiful cover page with the freebie title. How many files are currently sitting in your downloads folder on your computer? Your cover will make it easy to spot your document so that it does not get lost in that sea of downloads.

2️⃣An about page introducing you & your business. You want your new subscribers to become familiar with you and your business right off the bat. Your about page is where you get to start building connection and trust with those who are most likely going to hire you in the future.

3️⃣An overview page summarizing the core content. Give your new subscriber a brief of what they can expect from this document they just downloaded. This will encourage them to actually use the lead magnet instead of letting it gather virtual dust bunnies.

4️⃣Content pages explaining your main points. The most important part of your lead magnet is the actual content, and you need to be sure your design presents this content in the best possible way.

5️⃣Call-to-action page introducing your service. The most important page when it comes to the next step you want your new subscriber to take - not adding a CTA page will have you losing out on opportunities to sign on new clients!

Do you think I left anything out? Let me know in the comments below if you’ve not added any of these pages to your lead magnet.

👉🏽👉🏽👉🏽And remember: you can head over to my shop by clicking the link in my bio for my Canva Lead Magnet Template which was designed to help you provide your audience with incredible value, letting them know exactly why they should hire YOU!👈🏽👈🏽👈🏽
In a previous post I shared some lead magnet ideas for your online service based business, and also recommended Canva templates (which you can find in my shop 😉) to help you whip up something in a jiffy… But, whether you choose to go with an ebook, a workbook or a checklist, there are some pages, I believe, you should always try to include in your freebie to make it easier for your audience to consume. 1️⃣A beautiful cover page with the freebie title. How many files are currently sitting in your downloads folder on your computer? Your cover will make it easy to spot your document so that it does not get lost in that sea of downloads. 2️⃣An about page introducing you & your business. You want your new subscribers to become familiar with you and your business right off the bat. Your about page is where you get to start building connection and trust with those who are most likely going to hire you in the future. 3️⃣An overview page summarizing the core content. Give your new subscriber a brief of what they can expect from this document they just downloaded. This will encourage them to actually use the lead magnet instead of letting it gather virtual dust bunnies. 4️⃣Content pages explaining your main points. The most important part of your lead magnet is the actual content, and you need to be sure your design presents this content in the best possible way. 5️⃣Call-to-action page introducing your service. The most important page when it comes to the next step you want your new subscriber to take - not adding a CTA page will have you losing out on opportunities to sign on new clients! Do you think I left anything out? Let me know in the comments below if you’ve not added any of these pages to your lead magnet. 👉🏽👉🏽👉🏽And remember: you can head over to my shop by clicking the link in my bio for my Canva Lead Magnet Template which was designed to help you provide your audience with incredible value, letting them know exactly why they should hire YOU!👈🏽👈🏽👈🏽
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In a previous post I shared some lead magnet ideas for your online service based business, and also recommended Canva templates (which you can find in my shop 😉) to help you whip up something in a jiffy… But, whether you choose to go with an ebook, a workbook or a checklist, there are some pages, I believe, you should always try to include in your freebie to make it easier for your audience to consume. 1️⃣A beautiful cover page with the freebie title. How many files are currently sitting in your downloads folder on your computer? Your cover will make it easy to spot your document so that it does not get lost in that sea of downloads. 2️⃣An about page introducing you & your business. You want your new subscribers to become familiar with you and your business right off the bat. Your about page is where you get to start building connection and trust with those who are most likely going to hire you in the future. 3️⃣An overview page summarizing the core content. Give your new subscriber a brief of what they can expect from this document they just downloaded. This will encourage them to actually use the lead magnet instead of letting it gather virtual dust bunnies. 4️⃣Content pages explaining your main points. The most important part of your lead magnet is the actual content, and you need to be sure your design presents this content in the best possible way. 5️⃣Call-to-action page introducing your service. The most important page when it comes to the next step you want your new subscriber to take - not adding a CTA page will have you losing out on opportunities to sign on new clients! Do you think I left anything out? Let me know in the comments below if you’ve not added any of these pages to your lead magnet. 👉🏽👉🏽👉🏽And remember: you can head over to my shop by clicking the link in my bio for my Canva Lead Magnet Template which was designed to help you provide your audience with incredible value, letting them know exactly why they should hire YOU!👈🏽👈🏽👈🏽
1 month ago
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Whether you are creating an ebook, workbook, checklist or any sort of PDF for your lead magnet, you are going to need some design help to put it all together.

If design is not your strong suit (and that’s totally okay!) you may struggle for hours putting something semi-decent together. You may even find some really cool free templates in Canva which you can piece together to create your lead magnet.

While these are both options you can explore, here are the stumbling blocks that may just trip your up and cost you even more time:

🧱 your content won’t flow easily, making it hard for your audience to consume and actually take the action you want them to take.

🧱 the look and feel of your document may not appeal to your audience OR it may not look professional at all which could make them doubt your expertise - yikes! 

🧱 mix matching templates from the Canva library may look odd if you don’t know how to design for total brand cohesion, which will throw off the person trying to consume the content of the lead magnet. 

So, with all this in mind, don’t you think a template that has a) been designed to put your content in the best light AND b) already has all the pages you need so you don’t have to worry about your lead magnet looking mismatched, is the perfect solution?

I think so! 

And, I know exactly where you can find one too…

👉🏽👉🏽👉🏽Head over to my shop by clicking the link in my bio for my latest drop - the Canva Lead Magnet Template.👈🏽👈🏽👈🏽

You’ll also find templates which I designed especially with online service providers in mind such as client welcome packets, service & pricing guides, Instagram squares, Brand Kits, and even templates to get you started with Reels!

Now tell me, how are you going to create your epic lead magnet? Will you be using Canva templates? Let me know in the comments 👇🏽
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Whether you are creating an ebook, workbook, checklist or any sort of PDF for your lead magnet, you are going to need some design help to put it all together. If design is not your strong suit (and that’s totally okay!) you may struggle for hours putting something semi-decent together. You may even find some really cool free templates in Canva which you can piece together to create your lead magnet. While these are both options you can explore, here are the stumbling blocks that may just trip your up and cost you even more time: 🧱 your content won’t flow easily, making it hard for your audience to consume and actually take the action you want them to take. 🧱 the look and feel of your document may not appeal to your audience OR it may not look professional at all which could make them doubt your expertise - yikes! 🧱 mix matching templates from the Canva library may look odd if you don’t know how to design for total brand cohesion, which will throw off the person trying to consume the content of the lead magnet. So, with all this in mind, don’t you think a template that has a) been designed to put your content in the best light AND b) already has all the pages you need so you don’t have to worry about your lead magnet looking mismatched, is the perfect solution? I think so! And, I know exactly where you can find one too… 👉🏽👉🏽👉🏽Head over to my shop by clicking the link in my bio for my latest drop - the Canva Lead Magnet Template.👈🏽👈🏽👈🏽 You’ll also find templates which I designed especially with online service providers in mind such as client welcome packets, service & pricing guides, Instagram squares, Brand Kits, and even templates to get you started with Reels! Now tell me, how are you going to create your epic lead magnet? Will you be using Canva templates? Let me know in the comments 👇🏽
1 month ago
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3/4
As an online service provider, list building can be tricky if you are using the same strategies as infopreneurs or digital product sellers. In fact, if you are using those strategies, you are setting yourself up for disappointment when it comes to finding dream clients!

Here are 3 common mistakes I see many new online service providers make with their opt-in offer:

1️⃣Using A Service & Pricing Guide As A Lead Magnet

When you are promoting a paid offer online, you should always make sure that important information regarding your offer is easy to find. This becomes even more necessary with services because people are less likely to jump through hoops to learn about a service, especially if they don’t know you.

I’ve seen many online service providers use their service & pricing guide as an opt in – this is a big mistake for two reasons…

Your service & pricing guide does not offer any sort of value to your audience and does not give you the opportunity to build trust with people who come into contact with your business. 

Asking people to subscribe to your list in order to receive your service & pricing guide is making it harder for potential clients to work with you.

2️⃣ Using Discovery Calls As An Opt In

This may be an unpopular opinion, but the reason I believe it is a mistake to offer a discovery call as an opt in is that you are giving up your valuable time (and expertise) to someone who can easily turn around and not even give you a second thought. Or worse, use what they’ve gotten out of the call and do it themselves!

3️⃣ Creating An Opt In That Competes With Your Service

This is a BIG NO-NO because when you create a freebie that directly competes with your main offer, you are building a list of subscribers who are unlikely to hire you. You are attracting subscribers who would like to DIY instead of outsource – not a potential paying client.

🤔I’m curious… What are your thoughts on using discovery calls as an opt-in? Have they been successful for you? Or are you over it? Let me know in the comments below!
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As an online service provider, list building can be tricky if you are using the same strategies as infopreneurs or digital product sellers. In fact, if you are using those strategies, you are setting yourself up for disappointment when it comes to finding dream clients! Here are 3 common mistakes I see many new online service providers make with their opt-in offer: 1️⃣Using A Service & Pricing Guide As A Lead Magnet When you are promoting a paid offer online, you should always make sure that important information regarding your offer is easy to find. This becomes even more necessary with services because people are less likely to jump through hoops to learn about a service, especially if they don’t know you. I’ve seen many online service providers use their service & pricing guide as an opt in – this is a big mistake for two reasons… Your service & pricing guide does not offer any sort of value to your audience and does not give you the opportunity to build trust with people who come into contact with your business. Asking people to subscribe to your list in order to receive your service & pricing guide is making it harder for potential clients to work with you. 2️⃣ Using Discovery Calls As An Opt In This may be an unpopular opinion, but the reason I believe it is a mistake to offer a discovery call as an opt in is that you are giving up your valuable time (and expertise) to someone who can easily turn around and not even give you a second thought. Or worse, use what they’ve gotten out of the call and do it themselves! 3️⃣ Creating An Opt In That Competes With Your Service This is a BIG NO-NO because when you create a freebie that directly competes with your main offer, you are building a list of subscribers who are unlikely to hire you. You are attracting subscribers who would like to DIY instead of outsource – not a potential paying client. 🤔I’m curious… What are your thoughts on using discovery calls as an opt-in? Have they been successful for you? Or are you over it? Let me know in the comments below!
1 month ago
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@our_polished_pages

Categories

  • Branding
  • Dream Clients
  • Graphic Design

Recent Posts

  • The type of brand investment to make at every stage of business
  • Components of a strong brand that attracts your dream clients
  • Why you need to establish a cohesive brand for your business
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what? 🤔How do you go about growing an email list? Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps: 1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page. 3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times: 👉Using eye-catching graphics to promote your freebie is a must. 👉Always add clear call-to-actions that directs people to your sign up page. 👉Add links to your opt in landing page wherever you can. 4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include: 💡Taking part in a summit 💡Exchanging lead magnets 💡Participating in a joint offer 💡Podcast interview 💡Guest blogging 💡Guest training Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche. Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING. 💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
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So, you’ve created an epic lead magnet that offers your audience a ton of value - now what? 🤔How do you go about growing an email list? Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps: 1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page. 3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times: 👉Using eye-catching graphics to promote your freebie is a must. 👉Always add clear call-to-actions that directs people to your sign up page. 👉Add links to your opt in landing page wherever you can. 4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include: 💡Taking part in a summit 💡Exchanging lead magnets 💡Participating in a joint offer 💡Podcast interview 💡Guest blogging 💡Guest training Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche. Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING. 💖Swing by for a read by clicking the link in my bio!
4 weeks ago
View on Instagram |
1/5
In a previous post I shared some lead magnet ideas for your online service based business, and also recommended Canva templates (which you can find in my shop 😉) to help you whip up something in a jiffy…

But, whether you choose to go with an ebook, a workbook or a checklist, there are some pages, I believe, you should always try to include in your freebie to make it easier for your audience to consume.

1️⃣A beautiful cover page with the freebie title. How many files are currently sitting in your downloads folder on your computer? Your cover will make it easy to spot your document so that it does not get lost in that sea of downloads.

2️⃣An about page introducing you & your business. You want your new subscribers to become familiar with you and your business right off the bat. Your about page is where you get to start building connection and trust with those who are most likely going to hire you in the future.

3️⃣An overview page summarizing the core content. Give your new subscriber a brief of what they can expect from this document they just downloaded. This will encourage them to actually use the lead magnet instead of letting it gather virtual dust bunnies.

4️⃣Content pages explaining your main points. The most important part of your lead magnet is the actual content, and you need to be sure your design presents this content in the best possible way.

5️⃣Call-to-action page introducing your service. The most important page when it comes to the next step you want your new subscriber to take - not adding a CTA page will have you losing out on opportunities to sign on new clients!

Do you think I left anything out? Let me know in the comments below if you’ve not added any of these pages to your lead magnet.

👉🏽👉🏽👉🏽And remember: you can head over to my shop by clicking the link in my bio for my Canva Lead Magnet Template which was designed to help you provide your audience with incredible value, letting them know exactly why they should hire YOU!👈🏽👈🏽👈🏽
In a previous post I shared some lead magnet ideas for your online service based business, and also recommended Canva templates (which you can find in my shop 😉) to help you whip up something in a jiffy…

But, whether you choose to go with an ebook, a workbook or a checklist, there are some pages, I believe, you should always try to include in your freebie to make it easier for your audience to consume.

1️⃣A beautiful cover page with the freebie title. How many files are currently sitting in your downloads folder on your computer? Your cover will make it easy to spot your document so that it does not get lost in that sea of downloads.

2️⃣An about page introducing you & your business. You want your new subscribers to become familiar with you and your business right off the bat. Your about page is where you get to start building connection and trust with those who are most likely going to hire you in the future.

3️⃣An overview page summarizing the core content. Give your new subscriber a brief of what they can expect from this document they just downloaded. This will encourage them to actually use the lead magnet instead of letting it gather virtual dust bunnies.

4️⃣Content pages explaining your main points. The most important part of your lead magnet is the actual content, and you need to be sure your design presents this content in the best possible way.

5️⃣Call-to-action page introducing your service. The most important page when it comes to the next step you want your new subscriber to take - not adding a CTA page will have you losing out on opportunities to sign on new clients!

Do you think I left anything out? Let me know in the comments below if you’ve not added any of these pages to your lead magnet.

👉🏽👉🏽👉🏽And remember: you can head over to my shop by clicking the link in my bio for my Canva Lead Magnet Template which was designed to help you provide your audience with incredible value, letting them know exactly why they should hire YOU!👈🏽👈🏽👈🏽
In a previous post I shared some lead magnet ideas for your online service based business, and also recommended Canva templates (which you can find in my shop 😉) to help you whip up something in a jiffy… But, whether you choose to go with an ebook, a workbook or a checklist, there are some pages, I believe, you should always try to include in your freebie to make it easier for your audience to consume. 1️⃣A beautiful cover page with the freebie title. How many files are currently sitting in your downloads folder on your computer? Your cover will make it easy to spot your document so that it does not get lost in that sea of downloads. 2️⃣An about page introducing you & your business. You want your new subscribers to become familiar with you and your business right off the bat. Your about page is where you get to start building connection and trust with those who are most likely going to hire you in the future. 3️⃣An overview page summarizing the core content. Give your new subscriber a brief of what they can expect from this document they just downloaded. This will encourage them to actually use the lead magnet instead of letting it gather virtual dust bunnies. 4️⃣Content pages explaining your main points. The most important part of your lead magnet is the actual content, and you need to be sure your design presents this content in the best possible way. 5️⃣Call-to-action page introducing your service. The most important page when it comes to the next step you want your new subscriber to take - not adding a CTA page will have you losing out on opportunities to sign on new clients! Do you think I left anything out? Let me know in the comments below if you’ve not added any of these pages to your lead magnet. 👉🏽👉🏽👉🏽And remember: you can head over to my shop by clicking the link in my bio for my Canva Lead Magnet Template which was designed to help you provide your audience with incredible value, letting them know exactly why they should hire YOU!👈🏽👈🏽👈🏽
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In a previous post I shared some lead magnet ideas for your online service based business, and also recommended Canva templates (which you can find in my shop 😉) to help you whip up something in a jiffy… But, whether you choose to go with an ebook, a workbook or a checklist, there are some pages, I believe, you should always try to include in your freebie to make it easier for your audience to consume. 1️⃣A beautiful cover page with the freebie title. How many files are currently sitting in your downloads folder on your computer? Your cover will make it easy to spot your document so that it does not get lost in that sea of downloads. 2️⃣An about page introducing you & your business. You want your new subscribers to become familiar with you and your business right off the bat. Your about page is where you get to start building connection and trust with those who are most likely going to hire you in the future. 3️⃣An overview page summarizing the core content. Give your new subscriber a brief of what they can expect from this document they just downloaded. This will encourage them to actually use the lead magnet instead of letting it gather virtual dust bunnies. 4️⃣Content pages explaining your main points. The most important part of your lead magnet is the actual content, and you need to be sure your design presents this content in the best possible way. 5️⃣Call-to-action page introducing your service. The most important page when it comes to the next step you want your new subscriber to take - not adding a CTA page will have you losing out on opportunities to sign on new clients! Do you think I left anything out? Let me know in the comments below if you’ve not added any of these pages to your lead magnet. 👉🏽👉🏽👉🏽And remember: you can head over to my shop by clicking the link in my bio for my Canva Lead Magnet Template which was designed to help you provide your audience with incredible value, letting them know exactly why they should hire YOU!👈🏽👈🏽👈🏽
1 month ago
View on Instagram |
2/5
Whether you are creating an ebook, workbook, checklist or any sort of PDF for your lead magnet, you are going to need some design help to put it all together.

If design is not your strong suit (and that’s totally okay!) you may struggle for hours putting something semi-decent together. You may even find some really cool free templates in Canva which you can piece together to create your lead magnet.

While these are both options you can explore, here are the stumbling blocks that may just trip your up and cost you even more time:

🧱 your content won’t flow easily, making it hard for your audience to consume and actually take the action you want them to take.

🧱 the look and feel of your document may not appeal to your audience OR it may not look professional at all which could make them doubt your expertise - yikes! 

🧱 mix matching templates from the Canva library may look odd if you don’t know how to design for total brand cohesion, which will throw off the person trying to consume the content of the lead magnet. 

So, with all this in mind, don’t you think a template that has a) been designed to put your content in the best light AND b) already has all the pages you need so you don’t have to worry about your lead magnet looking mismatched, is the perfect solution?

I think so! 

And, I know exactly where you can find one too…

👉🏽👉🏽👉🏽Head over to my shop by clicking the link in my bio for my latest drop - the Canva Lead Magnet Template.👈🏽👈🏽👈🏽

You’ll also find templates which I designed especially with online service providers in mind such as client welcome packets, service & pricing guides, Instagram squares, Brand Kits, and even templates to get you started with Reels!

Now tell me, how are you going to create your epic lead magnet? Will you be using Canva templates? Let me know in the comments 👇🏽
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Whether you are creating an ebook, workbook, checklist or any sort of PDF for your lead magnet, you are going to need some design help to put it all together. If design is not your strong suit (and that’s totally okay!) you may struggle for hours putting something semi-decent together. You may even find some really cool free templates in Canva which you can piece together to create your lead magnet. While these are both options you can explore, here are the stumbling blocks that may just trip your up and cost you even more time: 🧱 your content won’t flow easily, making it hard for your audience to consume and actually take the action you want them to take. 🧱 the look and feel of your document may not appeal to your audience OR it may not look professional at all which could make them doubt your expertise - yikes! 🧱 mix matching templates from the Canva library may look odd if you don’t know how to design for total brand cohesion, which will throw off the person trying to consume the content of the lead magnet. So, with all this in mind, don’t you think a template that has a) been designed to put your content in the best light AND b) already has all the pages you need so you don’t have to worry about your lead magnet looking mismatched, is the perfect solution? I think so! And, I know exactly where you can find one too… 👉🏽👉🏽👉🏽Head over to my shop by clicking the link in my bio for my latest drop - the Canva Lead Magnet Template.👈🏽👈🏽👈🏽 You’ll also find templates which I designed especially with online service providers in mind such as client welcome packets, service & pricing guides, Instagram squares, Brand Kits, and even templates to get you started with Reels! Now tell me, how are you going to create your epic lead magnet? Will you be using Canva templates? Let me know in the comments 👇🏽
1 month ago
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As an online service provider, list building can be tricky if you are using the same strategies as infopreneurs or digital product sellers. In fact, if you are using those strategies, you are setting yourself up for disappointment when it comes to finding dream clients!

Here are 3 common mistakes I see many new online service providers make with their opt-in offer:

1️⃣Using A Service & Pricing Guide As A Lead Magnet

When you are promoting a paid offer online, you should always make sure that important information regarding your offer is easy to find. This becomes even more necessary with services because people are less likely to jump through hoops to learn about a service, especially if they don’t know you.

I’ve seen many online service providers use their service & pricing guide as an opt in – this is a big mistake for two reasons…

Your service & pricing guide does not offer any sort of value to your audience and does not give you the opportunity to build trust with people who come into contact with your business. 

Asking people to subscribe to your list in order to receive your service & pricing guide is making it harder for potential clients to work with you.

2️⃣ Using Discovery Calls As An Opt In

This may be an unpopular opinion, but the reason I believe it is a mistake to offer a discovery call as an opt in is that you are giving up your valuable time (and expertise) to someone who can easily turn around and not even give you a second thought. Or worse, use what they’ve gotten out of the call and do it themselves!

3️⃣ Creating An Opt In That Competes With Your Service

This is a BIG NO-NO because when you create a freebie that directly competes with your main offer, you are building a list of subscribers who are unlikely to hire you. You are attracting subscribers who would like to DIY instead of outsource – not a potential paying client.

🤔I’m curious… What are your thoughts on using discovery calls as an opt-in? Have they been successful for you? Or are you over it? Let me know in the comments below!
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As an online service provider, list building can be tricky if you are using the same strategies as infopreneurs or digital product sellers. In fact, if you are using those strategies, you are setting yourself up for disappointment when it comes to finding dream clients! Here are 3 common mistakes I see many new online service providers make with their opt-in offer: 1️⃣Using A Service & Pricing Guide As A Lead Magnet When you are promoting a paid offer online, you should always make sure that important information regarding your offer is easy to find. This becomes even more necessary with services because people are less likely to jump through hoops to learn about a service, especially if they don’t know you. I’ve seen many online service providers use their service & pricing guide as an opt in – this is a big mistake for two reasons… Your service & pricing guide does not offer any sort of value to your audience and does not give you the opportunity to build trust with people who come into contact with your business. Asking people to subscribe to your list in order to receive your service & pricing guide is making it harder for potential clients to work with you. 2️⃣ Using Discovery Calls As An Opt In This may be an unpopular opinion, but the reason I believe it is a mistake to offer a discovery call as an opt in is that you are giving up your valuable time (and expertise) to someone who can easily turn around and not even give you a second thought. Or worse, use what they’ve gotten out of the call and do it themselves! 3️⃣ Creating An Opt In That Competes With Your Service This is a BIG NO-NO because when you create a freebie that directly competes with your main offer, you are building a list of subscribers who are unlikely to hire you. You are attracting subscribers who would like to DIY instead of outsource – not a potential paying client. 🤔I’m curious… What are your thoughts on using discovery calls as an opt-in? Have they been successful for you? Or are you over it? Let me know in the comments below!
1 month ago
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As an online service provider, it can be tricky to find the right lead magnet idea for your audience since you don’t want your free offer to compete with your paid offers.

But, with some research and a bit of thought, it is entirely possible to create a freebie that ticks all the right boxes.

Here are 3 simple lead magnet ideas you can use to grow your email list and attract an audience filled with your dreamy, soulmate clients…

1️⃣A fillable workbook or planner

Using a fillable workbook or planner is a great lead magnet idea for an online service based business, since you can use this as a way to prepare your dream clients for when they start to work with you. Not only does this help your audience overcome a specific pain point, but it also educates them on a topic within your niche that they’ll need to know about when they hire you. 

2️⃣Training in the form of an ebook or video

Oftentimes as service providers we can forget small details that a client may need extra clarification on to avoid bumps later on in the project process. Offering some sort of training on a specific topic that tends to cause problems during a project, can be highly beneficial to both you and your potential dream client.

3️⃣A checklist

A checklist is a simple, yet effective, way to guide your audience through a specific process in your niche that they’d need to complete just before hiring you for your services. Using a checklist as a lead magnet can give your audience much needed clarity, while showcasing the importance of the service you offer – and, why it is better left to the experts, a.k.a. YOU.

What kind of lead magnet do you plan on creating for your business? Tell me about it in the comments below 🙋‍♀️
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As an online service provider, it can be tricky to find the right lead magnet idea for your audience since you don’t want your free offer to compete with your paid offers. But, with some research and a bit of thought, it is entirely possible to create a freebie that ticks all the right boxes. Here are 3 simple lead magnet ideas you can use to grow your email list and attract an audience filled with your dreamy, soulmate clients… 1️⃣A fillable workbook or planner Using a fillable workbook or planner is a great lead magnet idea for an online service based business, since you can use this as a way to prepare your dream clients for when they start to work with you. Not only does this help your audience overcome a specific pain point, but it also educates them on a topic within your niche that they’ll need to know about when they hire you. 2️⃣Training in the form of an ebook or video Oftentimes as service providers we can forget small details that a client may need extra clarification on to avoid bumps later on in the project process. Offering some sort of training on a specific topic that tends to cause problems during a project, can be highly beneficial to both you and your potential dream client. 3️⃣A checklist A checklist is a simple, yet effective, way to guide your audience through a specific process in your niche that they’d need to complete just before hiring you for your services. Using a checklist as a lead magnet can give your audience much needed clarity, while showcasing the importance of the service you offer – and, why it is better left to the experts, a.k.a. YOU. What kind of lead magnet do you plan on creating for your business? Tell me about it in the comments below 🙋‍♀️
1 month ago
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5/5
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