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Branding / Dream Clients

Why you need to establish a cohesive brand for your business

The online business market is a competitive and saturated space filled with talented creatives. And, with new businesses popping up every single day, it can be tough for internet users to know who to trust.

By now I’m sure you know that branding your business is an all important step if you have any hopes of reaching your target market and attracting your DREAM CLIENT.

But, why exactly should you be making an investment to brand your business? What is the connection between branding and making money?

Today I want to break it down for you by sharing why you need to establish a cohesive brand for your business… 

Why you need to establish a cohesive brand for your business

1| It helps you build trust with your audience

As I mentioned before, the online business world is flooded with professional, skillful entrepreneurs who are all trying to make ends meet. And, in a marketplace this crowded it becomes difficult for internet users to know who they can trust and who’s just out to make a quick buck. 

Creating a consistent brand allows you to build trust with your audience which is the first (and most important step) towards working with you.

A strong, professional brand that effectively communicates who you are, what you do, and what people can expect from you, shows that you are an expert in your niche – someone who can be trusted to do business with.

2| A cohesive brand shows professionalism which sets you up as an expert in your niche

Think about it this way: If you had to choose between two designers – one with a beautiful brand that flows and all elements work together perfectly, and one with a brand that’s all over the place with no real order – who would you pick to work with?

In my mind, the designer who doesn’t have a consistent brand is not very organized. They don’t know what they’re offering and are not really confident in their products or services, making me doubt their capabilities as an expert in their field. This is not someone I’d choose to take care of my business needs.

I want to work with someone who trusts their own judgement. Someone who is organized and professional, who will do exactly as they’ve promised – in short, I’d opt for the designer with the well-put-together brand.

If your brand is all over the place, chances are people will get the same impression of your business – that you are disorganized, unsure of your skills, and will not do a good job of serving your clients. No one wants to work with someone who seems scattered and all over the place, it’s not a good sign of a professional.

3| It helps you attract your specific target audience

Your brand is your one chance to visually show potential clients what your business is about. If your brand does not reflect what you stand for in your business, you’ll end up attracting clients you don’t want to work with.

In the online business world, like attracts like. This means that internet users gravitate toward people who they can relate to and build a connection with through common interests. Your branding should be created with your target audience in mind so that you can show your dream clients that you understand them, and that you’re exactly who they want to work with.

For example: I am a stay at home, work from home mother and wife with two small kids and a baby on the way. At this stage in my life, I find myself more drawn to other stay at home moms who are running their own businesses because it’s more likely that I’ll relate to the challenges they face and the advice they offer. They make me feel like I am not alone. 

I am less inclined to engage with a business woman who is 100% career driven, who does not foresee having a family and instead aims to make as much money as possible. Put us in the same circle and we’ll both be uncomfortable with the interaction because chances are we’ll have very little in common. It would be super awkward with a lot of long pauses as we both try to figure out what to say next.

In the first scenario, however, I’d feel more at ease because I can relate to the person I’m interacting with. They’d understand my motivations, struggles and ambitions since they’re probably the same as theirs.

A good brand will help you to form connections such as this one, instead of attracting people you have nothing in common with and have no desire to work with.

4| It helps to keep you within the boundaries of your aesthetic

If you’re someone who struggles with design and find yourself changing styles as soon as you see something else you like, then having a consistent brand will help keep you within the boundaries of your aesthetic. This means that you will be more successful at maintaining a cohesive appearance for your business and not be tempted to make changes that can hurt your reach.

Your brand vision will stay true and you’ll continue to present yourself as the professional we spoke about earlier instead of the scattered hustler that no one wants to do business with.

This may seem limiting at first, but as your business grows, this will help you to focus on what matters the most, setting you on the path to reach the success you’re after.

Want to know the exact brand style you should have to start attracting, wowing and booking your DREAM clients? Take the quiz below to discover the dreamy brand for your biz…

TAGS:attracting dream clientsBrandingbusinessbusiness brandingcanva templatesdream clients
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Hi, I’m Nihaad!

Hi, I’m Nihaad!

I help lady bosses attract their very own tribe online with polished, on-brand graphics that truly sets them apart from the rest – giving them the confidence to stand in front of their dream clients.

Follow along

So, you’ve created an epic lead magnet that offers your audience a ton of value - now what? 🤔How do you go about growing an email list? Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps: 1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page. 3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times: 👉Using eye-catching graphics to promote your freebie is a must. 👉Always add clear call-to-actions that directs people to your sign up page. 👉Add links to your opt in landing page wherever you can. 4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include: 💡Taking part in a summit 💡Exchanging lead magnets 💡Participating in a joint offer 💡Podcast interview 💡Guest blogging 💡Guest training Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche. Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING. 💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
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•
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So, you’ve created an epic lead magnet that offers your audience a ton of value - now what? 🤔How do you go about growing an email list? Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps: 1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page. 3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times: 👉Using eye-catching graphics to promote your freebie is a must. 👉Always add clear call-to-actions that directs people to your sign up page. 👉Add links to your opt in landing page wherever you can. 4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include: 💡Taking part in a summit 💡Exchanging lead magnets 💡Participating in a joint offer 💡Podcast interview 💡Guest blogging 💡Guest training Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche. Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING. 💖Swing by for a read by clicking the link in my bio!
4 weeks ago
View on Instagram |
1/4
In a previous post I shared some lead magnet ideas for your online service based business, and also recommended Canva templates (which you can find in my shop 😉) to help you whip up something in a jiffy…

But, whether you choose to go with an ebook, a workbook or a checklist, there are some pages, I believe, you should always try to include in your freebie to make it easier for your audience to consume.

1️⃣A beautiful cover page with the freebie title. How many files are currently sitting in your downloads folder on your computer? Your cover will make it easy to spot your document so that it does not get lost in that sea of downloads.

2️⃣An about page introducing you & your business. You want your new subscribers to become familiar with you and your business right off the bat. Your about page is where you get to start building connection and trust with those who are most likely going to hire you in the future.

3️⃣An overview page summarizing the core content. Give your new subscriber a brief of what they can expect from this document they just downloaded. This will encourage them to actually use the lead magnet instead of letting it gather virtual dust bunnies.

4️⃣Content pages explaining your main points. The most important part of your lead magnet is the actual content, and you need to be sure your design presents this content in the best possible way.

5️⃣Call-to-action page introducing your service. The most important page when it comes to the next step you want your new subscriber to take - not adding a CTA page will have you losing out on opportunities to sign on new clients!

Do you think I left anything out? Let me know in the comments below if you’ve not added any of these pages to your lead magnet.

👉🏽👉🏽👉🏽And remember: you can head over to my shop by clicking the link in my bio for my Canva Lead Magnet Template which was designed to help you provide your audience with incredible value, letting them know exactly why they should hire YOU!👈🏽👈🏽👈🏽
In a previous post I shared some lead magnet ideas for your online service based business, and also recommended Canva templates (which you can find in my shop 😉) to help you whip up something in a jiffy…

But, whether you choose to go with an ebook, a workbook or a checklist, there are some pages, I believe, you should always try to include in your freebie to make it easier for your audience to consume.

1️⃣A beautiful cover page with the freebie title. How many files are currently sitting in your downloads folder on your computer? Your cover will make it easy to spot your document so that it does not get lost in that sea of downloads.

2️⃣An about page introducing you & your business. You want your new subscribers to become familiar with you and your business right off the bat. Your about page is where you get to start building connection and trust with those who are most likely going to hire you in the future.

3️⃣An overview page summarizing the core content. Give your new subscriber a brief of what they can expect from this document they just downloaded. This will encourage them to actually use the lead magnet instead of letting it gather virtual dust bunnies.

4️⃣Content pages explaining your main points. The most important part of your lead magnet is the actual content, and you need to be sure your design presents this content in the best possible way.

5️⃣Call-to-action page introducing your service. The most important page when it comes to the next step you want your new subscriber to take - not adding a CTA page will have you losing out on opportunities to sign on new clients!

Do you think I left anything out? Let me know in the comments below if you’ve not added any of these pages to your lead magnet.

👉🏽👉🏽👉🏽And remember: you can head over to my shop by clicking the link in my bio for my Canva Lead Magnet Template which was designed to help you provide your audience with incredible value, letting them know exactly why they should hire YOU!👈🏽👈🏽👈🏽
In a previous post I shared some lead magnet ideas for your online service based business, and also recommended Canva templates (which you can find in my shop 😉) to help you whip up something in a jiffy… But, whether you choose to go with an ebook, a workbook or a checklist, there are some pages, I believe, you should always try to include in your freebie to make it easier for your audience to consume. 1️⃣A beautiful cover page with the freebie title. How many files are currently sitting in your downloads folder on your computer? Your cover will make it easy to spot your document so that it does not get lost in that sea of downloads. 2️⃣An about page introducing you & your business. You want your new subscribers to become familiar with you and your business right off the bat. Your about page is where you get to start building connection and trust with those who are most likely going to hire you in the future. 3️⃣An overview page summarizing the core content. Give your new subscriber a brief of what they can expect from this document they just downloaded. This will encourage them to actually use the lead magnet instead of letting it gather virtual dust bunnies. 4️⃣Content pages explaining your main points. The most important part of your lead magnet is the actual content, and you need to be sure your design presents this content in the best possible way. 5️⃣Call-to-action page introducing your service. The most important page when it comes to the next step you want your new subscriber to take - not adding a CTA page will have you losing out on opportunities to sign on new clients! Do you think I left anything out? Let me know in the comments below if you’ve not added any of these pages to your lead magnet. 👉🏽👉🏽👉🏽And remember: you can head over to my shop by clicking the link in my bio for my Canva Lead Magnet Template which was designed to help you provide your audience with incredible value, letting them know exactly why they should hire YOU!👈🏽👈🏽👈🏽
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•
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In a previous post I shared some lead magnet ideas for your online service based business, and also recommended Canva templates (which you can find in my shop 😉) to help you whip up something in a jiffy… But, whether you choose to go with an ebook, a workbook or a checklist, there are some pages, I believe, you should always try to include in your freebie to make it easier for your audience to consume. 1️⃣A beautiful cover page with the freebie title. How many files are currently sitting in your downloads folder on your computer? Your cover will make it easy to spot your document so that it does not get lost in that sea of downloads. 2️⃣An about page introducing you & your business. You want your new subscribers to become familiar with you and your business right off the bat. Your about page is where you get to start building connection and trust with those who are most likely going to hire you in the future. 3️⃣An overview page summarizing the core content. Give your new subscriber a brief of what they can expect from this document they just downloaded. This will encourage them to actually use the lead magnet instead of letting it gather virtual dust bunnies. 4️⃣Content pages explaining your main points. The most important part of your lead magnet is the actual content, and you need to be sure your design presents this content in the best possible way. 5️⃣Call-to-action page introducing your service. The most important page when it comes to the next step you want your new subscriber to take - not adding a CTA page will have you losing out on opportunities to sign on new clients! Do you think I left anything out? Let me know in the comments below if you’ve not added any of these pages to your lead magnet. 👉🏽👉🏽👉🏽And remember: you can head over to my shop by clicking the link in my bio for my Canva Lead Magnet Template which was designed to help you provide your audience with incredible value, letting them know exactly why they should hire YOU!👈🏽👈🏽👈🏽
1 month ago
View on Instagram |
2/4
Whether you are creating an ebook, workbook, checklist or any sort of PDF for your lead magnet, you are going to need some design help to put it all together.

If design is not your strong suit (and that’s totally okay!) you may struggle for hours putting something semi-decent together. You may even find some really cool free templates in Canva which you can piece together to create your lead magnet.

While these are both options you can explore, here are the stumbling blocks that may just trip your up and cost you even more time:

🧱 your content won’t flow easily, making it hard for your audience to consume and actually take the action you want them to take.

🧱 the look and feel of your document may not appeal to your audience OR it may not look professional at all which could make them doubt your expertise - yikes! 

🧱 mix matching templates from the Canva library may look odd if you don’t know how to design for total brand cohesion, which will throw off the person trying to consume the content of the lead magnet. 

So, with all this in mind, don’t you think a template that has a) been designed to put your content in the best light AND b) already has all the pages you need so you don’t have to worry about your lead magnet looking mismatched, is the perfect solution?

I think so! 

And, I know exactly where you can find one too…

👉🏽👉🏽👉🏽Head over to my shop by clicking the link in my bio for my latest drop - the Canva Lead Magnet Template.👈🏽👈🏽👈🏽

You’ll also find templates which I designed especially with online service providers in mind such as client welcome packets, service & pricing guides, Instagram squares, Brand Kits, and even templates to get you started with Reels!

Now tell me, how are you going to create your epic lead magnet? Will you be using Canva templates? Let me know in the comments 👇🏽
our_polished_pages
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•
Follow
Whether you are creating an ebook, workbook, checklist or any sort of PDF for your lead magnet, you are going to need some design help to put it all together. If design is not your strong suit (and that’s totally okay!) you may struggle for hours putting something semi-decent together. You may even find some really cool free templates in Canva which you can piece together to create your lead magnet. While these are both options you can explore, here are the stumbling blocks that may just trip your up and cost you even more time: 🧱 your content won’t flow easily, making it hard for your audience to consume and actually take the action you want them to take. 🧱 the look and feel of your document may not appeal to your audience OR it may not look professional at all which could make them doubt your expertise - yikes! 🧱 mix matching templates from the Canva library may look odd if you don’t know how to design for total brand cohesion, which will throw off the person trying to consume the content of the lead magnet. So, with all this in mind, don’t you think a template that has a) been designed to put your content in the best light AND b) already has all the pages you need so you don’t have to worry about your lead magnet looking mismatched, is the perfect solution? I think so! And, I know exactly where you can find one too… 👉🏽👉🏽👉🏽Head over to my shop by clicking the link in my bio for my latest drop - the Canva Lead Magnet Template.👈🏽👈🏽👈🏽 You’ll also find templates which I designed especially with online service providers in mind such as client welcome packets, service & pricing guides, Instagram squares, Brand Kits, and even templates to get you started with Reels! Now tell me, how are you going to create your epic lead magnet? Will you be using Canva templates? Let me know in the comments 👇🏽
1 month ago
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3/4
As an online service provider, list building can be tricky if you are using the same strategies as infopreneurs or digital product sellers. In fact, if you are using those strategies, you are setting yourself up for disappointment when it comes to finding dream clients!

Here are 3 common mistakes I see many new online service providers make with their opt-in offer:

1️⃣Using A Service & Pricing Guide As A Lead Magnet

When you are promoting a paid offer online, you should always make sure that important information regarding your offer is easy to find. This becomes even more necessary with services because people are less likely to jump through hoops to learn about a service, especially if they don’t know you.

I’ve seen many online service providers use their service & pricing guide as an opt in – this is a big mistake for two reasons…

Your service & pricing guide does not offer any sort of value to your audience and does not give you the opportunity to build trust with people who come into contact with your business. 

Asking people to subscribe to your list in order to receive your service & pricing guide is making it harder for potential clients to work with you.

2️⃣ Using Discovery Calls As An Opt In

This may be an unpopular opinion, but the reason I believe it is a mistake to offer a discovery call as an opt in is that you are giving up your valuable time (and expertise) to someone who can easily turn around and not even give you a second thought. Or worse, use what they’ve gotten out of the call and do it themselves!

3️⃣ Creating An Opt In That Competes With Your Service

This is a BIG NO-NO because when you create a freebie that directly competes with your main offer, you are building a list of subscribers who are unlikely to hire you. You are attracting subscribers who would like to DIY instead of outsource – not a potential paying client.

🤔I’m curious… What are your thoughts on using discovery calls as an opt-in? Have they been successful for you? Or are you over it? Let me know in the comments below!
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As an online service provider, list building can be tricky if you are using the same strategies as infopreneurs or digital product sellers. In fact, if you are using those strategies, you are setting yourself up for disappointment when it comes to finding dream clients! Here are 3 common mistakes I see many new online service providers make with their opt-in offer: 1️⃣Using A Service & Pricing Guide As A Lead Magnet When you are promoting a paid offer online, you should always make sure that important information regarding your offer is easy to find. This becomes even more necessary with services because people are less likely to jump through hoops to learn about a service, especially if they don’t know you. I’ve seen many online service providers use their service & pricing guide as an opt in – this is a big mistake for two reasons… Your service & pricing guide does not offer any sort of value to your audience and does not give you the opportunity to build trust with people who come into contact with your business. Asking people to subscribe to your list in order to receive your service & pricing guide is making it harder for potential clients to work with you. 2️⃣ Using Discovery Calls As An Opt In This may be an unpopular opinion, but the reason I believe it is a mistake to offer a discovery call as an opt in is that you are giving up your valuable time (and expertise) to someone who can easily turn around and not even give you a second thought. Or worse, use what they’ve gotten out of the call and do it themselves! 3️⃣ Creating An Opt In That Competes With Your Service This is a BIG NO-NO because when you create a freebie that directly competes with your main offer, you are building a list of subscribers who are unlikely to hire you. You are attracting subscribers who would like to DIY instead of outsource – not a potential paying client. 🤔I’m curious… What are your thoughts on using discovery calls as an opt-in? Have they been successful for you? Or are you over it? Let me know in the comments below!
1 month ago
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Categories

  • Branding
  • Dream Clients
  • Graphic Design

Recent Posts

  • The type of brand investment to make at every stage of business
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  • Why you need to establish a cohesive brand for your business
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what? 🤔How do you go about growing an email list? Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps: 1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page. 3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times: 👉Using eye-catching graphics to promote your freebie is a must. 👉Always add clear call-to-actions that directs people to your sign up page. 👉Add links to your opt in landing page wherever you can. 4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include: 💡Taking part in a summit 💡Exchanging lead magnets 💡Participating in a joint offer 💡Podcast interview 💡Guest blogging 💡Guest training Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche. Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING. 💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what?

🤔How do you go about growing an email list?

Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps:

1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 

2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page.

3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times:

👉Using eye-catching graphics to promote your freebie is a must.

👉Always add clear call-to-actions that directs people to your sign up page. 

👉Add links to your opt in landing page wherever you can.

4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include:

💡Taking part in a summit
💡Exchanging lead magnets
💡Participating in a joint offer
💡Podcast interview
💡Guest blogging
💡Guest training

Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche.

Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING.

💖Swing by for a read by clicking the link in my bio!
our_polished_pages
our_polished_pages
•
Follow
So, you’ve created an epic lead magnet that offers your audience a ton of value - now what? 🤔How do you go about growing an email list? Let’s take a look at 4 ways you can start promoting your freebie so you can grow your list with your dream peeps: 1️⃣A blog hosted on your business website. Your website should always be your main focus when creating content because it is the one space online you have the most control over. Adding opt-in buttons and subscription forms in your blog posts is a great way to get people who are genuinely interested in your biz and services signed up to your list. 2️⃣Share your form on different pages and sections of your site. Your home page, footer area, about page, service page, sidebar, are all prime places to add your subscription form to. You can either embed the form into your website or you could make use of graphics to promote your freebie so when someone clicks on it, they’ll be directed to your opt-in landing page. 3️⃣Share content related to your lead magnet on social media, When posting on social media there are a few things you need to remember doing at all times: 👉Using eye-catching graphics to promote your freebie is a must. 👉Always add clear call-to-actions that directs people to your sign up page. 👉Add links to your opt in landing page wherever you can. 4️⃣Collaborate with a business in a complementary niche. Get new eyes on your lead magnet, new subscribers to your list and new leads of potential dream clients with a collab! Some ideas for collabs include: 💡Taking part in a summit 💡Exchanging lead magnets 💡Participating in a joint offer 💡Podcast interview 💡Guest blogging 💡Guest training Once you’ve got your promo plan in place, all you need to do moving forward is continue to show up for your email community so they remember you as the go-to-girl in your niche. Thankfully, I have a blog filled with awesome tips to help you do all this and more so you can create a stunning online space for your business and get booked out with projects that make your heart SING. 💖Swing by for a read by clicking the link in my bio!
4 weeks ago
View on Instagram |
1/5
In a previous post I shared some lead magnet ideas for your online service based business, and also recommended Canva templates (which you can find in my shop 😉) to help you whip up something in a jiffy…

But, whether you choose to go with an ebook, a workbook or a checklist, there are some pages, I believe, you should always try to include in your freebie to make it easier for your audience to consume.

1️⃣A beautiful cover page with the freebie title. How many files are currently sitting in your downloads folder on your computer? Your cover will make it easy to spot your document so that it does not get lost in that sea of downloads.

2️⃣An about page introducing you & your business. You want your new subscribers to become familiar with you and your business right off the bat. Your about page is where you get to start building connection and trust with those who are most likely going to hire you in the future.

3️⃣An overview page summarizing the core content. Give your new subscriber a brief of what they can expect from this document they just downloaded. This will encourage them to actually use the lead magnet instead of letting it gather virtual dust bunnies.

4️⃣Content pages explaining your main points. The most important part of your lead magnet is the actual content, and you need to be sure your design presents this content in the best possible way.

5️⃣Call-to-action page introducing your service. The most important page when it comes to the next step you want your new subscriber to take - not adding a CTA page will have you losing out on opportunities to sign on new clients!

Do you think I left anything out? Let me know in the comments below if you’ve not added any of these pages to your lead magnet.

👉🏽👉🏽👉🏽And remember: you can head over to my shop by clicking the link in my bio for my Canva Lead Magnet Template which was designed to help you provide your audience with incredible value, letting them know exactly why they should hire YOU!👈🏽👈🏽👈🏽
In a previous post I shared some lead magnet ideas for your online service based business, and also recommended Canva templates (which you can find in my shop 😉) to help you whip up something in a jiffy…

But, whether you choose to go with an ebook, a workbook or a checklist, there are some pages, I believe, you should always try to include in your freebie to make it easier for your audience to consume.

1️⃣A beautiful cover page with the freebie title. How many files are currently sitting in your downloads folder on your computer? Your cover will make it easy to spot your document so that it does not get lost in that sea of downloads.

2️⃣An about page introducing you & your business. You want your new subscribers to become familiar with you and your business right off the bat. Your about page is where you get to start building connection and trust with those who are most likely going to hire you in the future.

3️⃣An overview page summarizing the core content. Give your new subscriber a brief of what they can expect from this document they just downloaded. This will encourage them to actually use the lead magnet instead of letting it gather virtual dust bunnies.

4️⃣Content pages explaining your main points. The most important part of your lead magnet is the actual content, and you need to be sure your design presents this content in the best possible way.

5️⃣Call-to-action page introducing your service. The most important page when it comes to the next step you want your new subscriber to take - not adding a CTA page will have you losing out on opportunities to sign on new clients!

Do you think I left anything out? Let me know in the comments below if you’ve not added any of these pages to your lead magnet.

👉🏽👉🏽👉🏽And remember: you can head over to my shop by clicking the link in my bio for my Canva Lead Magnet Template which was designed to help you provide your audience with incredible value, letting them know exactly why they should hire YOU!👈🏽👈🏽👈🏽
In a previous post I shared some lead magnet ideas for your online service based business, and also recommended Canva templates (which you can find in my shop 😉) to help you whip up something in a jiffy… But, whether you choose to go with an ebook, a workbook or a checklist, there are some pages, I believe, you should always try to include in your freebie to make it easier for your audience to consume. 1️⃣A beautiful cover page with the freebie title. How many files are currently sitting in your downloads folder on your computer? Your cover will make it easy to spot your document so that it does not get lost in that sea of downloads. 2️⃣An about page introducing you & your business. You want your new subscribers to become familiar with you and your business right off the bat. Your about page is where you get to start building connection and trust with those who are most likely going to hire you in the future. 3️⃣An overview page summarizing the core content. Give your new subscriber a brief of what they can expect from this document they just downloaded. This will encourage them to actually use the lead magnet instead of letting it gather virtual dust bunnies. 4️⃣Content pages explaining your main points. The most important part of your lead magnet is the actual content, and you need to be sure your design presents this content in the best possible way. 5️⃣Call-to-action page introducing your service. The most important page when it comes to the next step you want your new subscriber to take - not adding a CTA page will have you losing out on opportunities to sign on new clients! Do you think I left anything out? Let me know in the comments below if you’ve not added any of these pages to your lead magnet. 👉🏽👉🏽👉🏽And remember: you can head over to my shop by clicking the link in my bio for my Canva Lead Magnet Template which was designed to help you provide your audience with incredible value, letting them know exactly why they should hire YOU!👈🏽👈🏽👈🏽
our_polished_pages
our_polished_pages
•
Follow
In a previous post I shared some lead magnet ideas for your online service based business, and also recommended Canva templates (which you can find in my shop 😉) to help you whip up something in a jiffy… But, whether you choose to go with an ebook, a workbook or a checklist, there are some pages, I believe, you should always try to include in your freebie to make it easier for your audience to consume. 1️⃣A beautiful cover page with the freebie title. How many files are currently sitting in your downloads folder on your computer? Your cover will make it easy to spot your document so that it does not get lost in that sea of downloads. 2️⃣An about page introducing you & your business. You want your new subscribers to become familiar with you and your business right off the bat. Your about page is where you get to start building connection and trust with those who are most likely going to hire you in the future. 3️⃣An overview page summarizing the core content. Give your new subscriber a brief of what they can expect from this document they just downloaded. This will encourage them to actually use the lead magnet instead of letting it gather virtual dust bunnies. 4️⃣Content pages explaining your main points. The most important part of your lead magnet is the actual content, and you need to be sure your design presents this content in the best possible way. 5️⃣Call-to-action page introducing your service. The most important page when it comes to the next step you want your new subscriber to take - not adding a CTA page will have you losing out on opportunities to sign on new clients! Do you think I left anything out? Let me know in the comments below if you’ve not added any of these pages to your lead magnet. 👉🏽👉🏽👉🏽And remember: you can head over to my shop by clicking the link in my bio for my Canva Lead Magnet Template which was designed to help you provide your audience with incredible value, letting them know exactly why they should hire YOU!👈🏽👈🏽👈🏽
1 month ago
View on Instagram |
2/5
Whether you are creating an ebook, workbook, checklist or any sort of PDF for your lead magnet, you are going to need some design help to put it all together.

If design is not your strong suit (and that’s totally okay!) you may struggle for hours putting something semi-decent together. You may even find some really cool free templates in Canva which you can piece together to create your lead magnet.

While these are both options you can explore, here are the stumbling blocks that may just trip your up and cost you even more time:

🧱 your content won’t flow easily, making it hard for your audience to consume and actually take the action you want them to take.

🧱 the look and feel of your document may not appeal to your audience OR it may not look professional at all which could make them doubt your expertise - yikes! 

🧱 mix matching templates from the Canva library may look odd if you don’t know how to design for total brand cohesion, which will throw off the person trying to consume the content of the lead magnet. 

So, with all this in mind, don’t you think a template that has a) been designed to put your content in the best light AND b) already has all the pages you need so you don’t have to worry about your lead magnet looking mismatched, is the perfect solution?

I think so! 

And, I know exactly where you can find one too…

👉🏽👉🏽👉🏽Head over to my shop by clicking the link in my bio for my latest drop - the Canva Lead Magnet Template.👈🏽👈🏽👈🏽

You’ll also find templates which I designed especially with online service providers in mind such as client welcome packets, service & pricing guides, Instagram squares, Brand Kits, and even templates to get you started with Reels!

Now tell me, how are you going to create your epic lead magnet? Will you be using Canva templates? Let me know in the comments 👇🏽
our_polished_pages
our_polished_pages
•
Follow
Whether you are creating an ebook, workbook, checklist or any sort of PDF for your lead magnet, you are going to need some design help to put it all together. If design is not your strong suit (and that’s totally okay!) you may struggle for hours putting something semi-decent together. You may even find some really cool free templates in Canva which you can piece together to create your lead magnet. While these are both options you can explore, here are the stumbling blocks that may just trip your up and cost you even more time: 🧱 your content won’t flow easily, making it hard for your audience to consume and actually take the action you want them to take. 🧱 the look and feel of your document may not appeal to your audience OR it may not look professional at all which could make them doubt your expertise - yikes! 🧱 mix matching templates from the Canva library may look odd if you don’t know how to design for total brand cohesion, which will throw off the person trying to consume the content of the lead magnet. So, with all this in mind, don’t you think a template that has a) been designed to put your content in the best light AND b) already has all the pages you need so you don’t have to worry about your lead magnet looking mismatched, is the perfect solution? I think so! And, I know exactly where you can find one too… 👉🏽👉🏽👉🏽Head over to my shop by clicking the link in my bio for my latest drop - the Canva Lead Magnet Template.👈🏽👈🏽👈🏽 You’ll also find templates which I designed especially with online service providers in mind such as client welcome packets, service & pricing guides, Instagram squares, Brand Kits, and even templates to get you started with Reels! Now tell me, how are you going to create your epic lead magnet? Will you be using Canva templates? Let me know in the comments 👇🏽
1 month ago
View on Instagram |
3/5
As an online service provider, list building can be tricky if you are using the same strategies as infopreneurs or digital product sellers. In fact, if you are using those strategies, you are setting yourself up for disappointment when it comes to finding dream clients!

Here are 3 common mistakes I see many new online service providers make with their opt-in offer:

1️⃣Using A Service & Pricing Guide As A Lead Magnet

When you are promoting a paid offer online, you should always make sure that important information regarding your offer is easy to find. This becomes even more necessary with services because people are less likely to jump through hoops to learn about a service, especially if they don’t know you.

I’ve seen many online service providers use their service & pricing guide as an opt in – this is a big mistake for two reasons…

Your service & pricing guide does not offer any sort of value to your audience and does not give you the opportunity to build trust with people who come into contact with your business. 

Asking people to subscribe to your list in order to receive your service & pricing guide is making it harder for potential clients to work with you.

2️⃣ Using Discovery Calls As An Opt In

This may be an unpopular opinion, but the reason I believe it is a mistake to offer a discovery call as an opt in is that you are giving up your valuable time (and expertise) to someone who can easily turn around and not even give you a second thought. Or worse, use what they’ve gotten out of the call and do it themselves!

3️⃣ Creating An Opt In That Competes With Your Service

This is a BIG NO-NO because when you create a freebie that directly competes with your main offer, you are building a list of subscribers who are unlikely to hire you. You are attracting subscribers who would like to DIY instead of outsource – not a potential paying client.

🤔I’m curious… What are your thoughts on using discovery calls as an opt-in? Have they been successful for you? Or are you over it? Let me know in the comments below!
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As an online service provider, list building can be tricky if you are using the same strategies as infopreneurs or digital product sellers. In fact, if you are using those strategies, you are setting yourself up for disappointment when it comes to finding dream clients! Here are 3 common mistakes I see many new online service providers make with their opt-in offer: 1️⃣Using A Service & Pricing Guide As A Lead Magnet When you are promoting a paid offer online, you should always make sure that important information regarding your offer is easy to find. This becomes even more necessary with services because people are less likely to jump through hoops to learn about a service, especially if they don’t know you. I’ve seen many online service providers use their service & pricing guide as an opt in – this is a big mistake for two reasons… Your service & pricing guide does not offer any sort of value to your audience and does not give you the opportunity to build trust with people who come into contact with your business. Asking people to subscribe to your list in order to receive your service & pricing guide is making it harder for potential clients to work with you. 2️⃣ Using Discovery Calls As An Opt In This may be an unpopular opinion, but the reason I believe it is a mistake to offer a discovery call as an opt in is that you are giving up your valuable time (and expertise) to someone who can easily turn around and not even give you a second thought. Or worse, use what they’ve gotten out of the call and do it themselves! 3️⃣ Creating An Opt In That Competes With Your Service This is a BIG NO-NO because when you create a freebie that directly competes with your main offer, you are building a list of subscribers who are unlikely to hire you. You are attracting subscribers who would like to DIY instead of outsource – not a potential paying client. 🤔I’m curious… What are your thoughts on using discovery calls as an opt-in? Have they been successful for you? Or are you over it? Let me know in the comments below!
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As an online service provider, it can be tricky to find the right lead magnet idea for your audience since you don’t want your free offer to compete with your paid offers.

But, with some research and a bit of thought, it is entirely possible to create a freebie that ticks all the right boxes.

Here are 3 simple lead magnet ideas you can use to grow your email list and attract an audience filled with your dreamy, soulmate clients…

1️⃣A fillable workbook or planner

Using a fillable workbook or planner is a great lead magnet idea for an online service based business, since you can use this as a way to prepare your dream clients for when they start to work with you. Not only does this help your audience overcome a specific pain point, but it also educates them on a topic within your niche that they’ll need to know about when they hire you. 

2️⃣Training in the form of an ebook or video

Oftentimes as service providers we can forget small details that a client may need extra clarification on to avoid bumps later on in the project process. Offering some sort of training on a specific topic that tends to cause problems during a project, can be highly beneficial to both you and your potential dream client.

3️⃣A checklist

A checklist is a simple, yet effective, way to guide your audience through a specific process in your niche that they’d need to complete just before hiring you for your services. Using a checklist as a lead magnet can give your audience much needed clarity, while showcasing the importance of the service you offer – and, why it is better left to the experts, a.k.a. YOU.

What kind of lead magnet do you plan on creating for your business? Tell me about it in the comments below 🙋‍♀️
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As an online service provider, it can be tricky to find the right lead magnet idea for your audience since you don’t want your free offer to compete with your paid offers. But, with some research and a bit of thought, it is entirely possible to create a freebie that ticks all the right boxes. Here are 3 simple lead magnet ideas you can use to grow your email list and attract an audience filled with your dreamy, soulmate clients… 1️⃣A fillable workbook or planner Using a fillable workbook or planner is a great lead magnet idea for an online service based business, since you can use this as a way to prepare your dream clients for when they start to work with you. Not only does this help your audience overcome a specific pain point, but it also educates them on a topic within your niche that they’ll need to know about when they hire you. 2️⃣Training in the form of an ebook or video Oftentimes as service providers we can forget small details that a client may need extra clarification on to avoid bumps later on in the project process. Offering some sort of training on a specific topic that tends to cause problems during a project, can be highly beneficial to both you and your potential dream client. 3️⃣A checklist A checklist is a simple, yet effective, way to guide your audience through a specific process in your niche that they’d need to complete just before hiring you for your services. Using a checklist as a lead magnet can give your audience much needed clarity, while showcasing the importance of the service you offer – and, why it is better left to the experts, a.k.a. YOU. What kind of lead magnet do you plan on creating for your business? Tell me about it in the comments below 🙋‍♀️
1 month ago
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